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The Critical Role of Contrast and Brightness in Immersive Environments In the realm of immersive environments, whether it be virtual reality (VR), gaming, or a dimly lit art gallery, the interplay of contrast and brightness is pivotal to the user experience. These elements are not mere settings to be adjusted according to preference; they are the architects of atmosphere, the subtle cues that guide emotion and perception, and the silent narrators of content. Contrast: The Storyteller of Light and Shadow Contrast, the difference in luminance or color that makes an object distinguishable from others and the background, is a storyteller. In a dim environment, high contrast is essential to maintain visibility and detail. It creates depth, defines space, and shapes the narrative of the visual experience. Shadows appear deeper, and highlights seem brighter, crafting a scene that is rich and full of texture. Brightness: The Mood Setter Brightness, or the perception of how luminous an environment is, sets the mood. In immersive environments, the goal is often to mimic the natural behavior of light while providing a comfortable viewing experience. Too bright, and the illusion is shattered; too dim, and the details are lost to the shadows. The right level of brightness ensures that the environment is neither overpowering nor underwhelming. Balancing Act: The User-Centric Approach The balance of contrast and brightness must be user-centric. Studies have shown that subjective responses to brightness in large-scale immersive virtual environments are positively correlated with daylight metrics. This means that users' perceptions can be aligned with quantitative measures, ensuring that the environment is tailored to human comfort and preference. Technological Tools: Enhancing Perception Advancements in technology, such as game engines used as daylight simulation tools, allow for real-time exploration and perception reporting in virtual environments. These tools enable the creation of 'Perceptual Light Maps' that visualize collective brightness perception, aiding designers in creating spaces that are both functional and emotionally resonant. Conclusion: The Dance of Light In conclusion, contrast and brightness are more than mere technical settings; they are the essence of an immersive experience. They must be carefully calibrated to create an environment that is not only visually stunning but also emotionally engaging. As we continue to explore the boundaries of virtual spaces, let us remember the power of light and its ability to shape our perception of the world around us. I hope this article provides a comprehensive understanding of the importance of contrast and brightness in immersive environments where lighting plays a crucial role in the overall experience.

Enhancing Buyer Confidence: How Immersive Tools Provide Unmatched Transparency in Real Estate: Imagine this scenario: As a real estate professional, you are committed to helping your clients find their ideal home. Yet, traditional property viewing methods can leave buyers uncertain about key aspects of a property. They may struggle to visualize the space accurately, miss out on critical details, or feel unsure about the property's condition. You need a more transparent and comprehensive approach to property viewing. This is where immersive tools, such as virtual reality (VR) tours and interactive 3D models, come into play. Here’s how these innovative tools are revolutionizing transparency in real estate and boosting buyer confidence: Comprehensive Property Insights: Immersive tools provide a detailed and accurate representation of properties, allowing buyers to explore every corner and aspect of the space. VR tours and 3D models offer a realistic experience that goes beyond static photos and traditional videos. This comprehensive view helps buyers understand the property's layout, dimensions, and features in a way that static images simply cannot achieve. Realistic Visualization: With immersive tools, buyers can experience a property as if they were physically present. They can walk through rooms, examine finishes, and get a true sense of the space. This realistic visualization eliminates the guesswork and enhances buyers' ability to see the property in its entirety. This level of detail and immersion builds trust and helps buyers feel more confident in their decision-making process. Detailed Condition Assessment: Traditional methods may overlook or obscure important details about a property's condition. Immersive tools, however, allow buyers to closely inspect various elements, such as flooring, fixtures, and architectural details. By providing a clear and detailed view, buyers can accurately assess the property's condition and identify any potential issues upfront. Interactive Exploration: Immersive tools enable buyers to interact with the property in ways that static images cannot. They can navigate through the space, zoom in on specific areas, and view the property from different angles. This interactive exploration allows buyers to thoroughly examine the property and address any concerns, resulting in a more transparent and satisfying viewing experience. Enhanced Decision-Making: With the transparency provided by immersive tools, buyers can make well-informed decisions based on accurate and detailed information. They can revisit the virtual tour or 3D model as many times as needed, ensuring they fully understand the property before making a commitment. This enhanced decision-making process reduces the likelihood of buyer’s remorse and fosters greater confidence and satisfaction with their purchase.

Blackmagic URSA Cine Immersive Camera Revealed by Apple at WWDC 2024 https://ift.tt/QzYjfv0 Just as we saw when Apple used the Blackmagic Camera App to help shoot their Apple Event, Apple is again using Blackmagic products to help them push their own technology forward. According to social posts made by Blackmagic Design, the mysterious new camera referred to by Apple during WWDC 2024 was a new camera that BMD has been developing set to be called the Blackmagic URSA Cine Immersive. While Blackmagic is still developing this camera, they did share some more info about how the company is developing a full end-to-end workflow with DaVinci Resolve to produce cinematic Apple Immersive Video on the Apple Vision Pro—which itself is set to get some major updates as well. Let’s take a quick look at this new Blackmagic URSA Cine Immersive and what it could mean for the future of immersive video. The Blackmagic URSA Cine Immersive See on Instagram Designed on the new Blackmagic URSA Cine platform (which is led by the URSA Cine 12K, which we covered at NAB 2024), this new Blackmagic URSA Cine Immersive model is set to feature a fixed, custom lens system with a sensor that features 8160 x 7200 resolution per eye with pixel level synchronization. It will also reportedly sport an extremely wide 16 stops of dynamic range, and shoot at 90 fps stereoscopic into a Blackmagic RAW Immersive file. What’s that you’re asking? Well, the new Blackmagic RAW Immersive file format is an enhanced version of Blackmagic RAW that's been designed to make immersive video simple to use through the post-production workflow. The URSA Cine will also feature a custom lens system designed specifically for Blackmagic URSA Cine’s large format image sensors with extremely accurate positional data which is calibrated at the time of manufacturing. BMD has also shared that immersive lens data will be mapped, calibrated, and stored per eye in the Blackmagic RAW file so it travels through the post-production process in the Blackmagic RAW Immersive file itself. DaVinci Resolve Set to Become World’s First Immersive Video Editor All of this appears to be a play by Blackmagic to make DaVinci Resolve the world’s first immersive video editor. And while there’s still a way to go, Blackmagic shares that there are a lot of updates and changes to support immersive workflows set to come, including a new immersive video viewer that will let editors pan, tilt, and roll clips for viewing on 2D monitors. And, perhaps most exciting overall, is BMD’s report that users will be able to adjust and monitor clips on Apple Vision Pro itself, which would indeed be a complete immersive video editing experience. More to come as we Blackmagic shares more details. via No Film School https://ift.tt/3GkhfjW June 10, 2024 at 02:56PM

The HoloTile Floor represents a groundbreaking leap in immersive technology, designed and developed by Walt Disney Imagineering and development. Here's an in-depth look at this innovative creation: 🌐 Overview: The HoloTile Floor is recognized as the world's first multi-person, omnidirectional treadmill ground. Developed by Lanny Smoot, a Disney Research Fellow and longstanding member of Walt Disney Imagineering Research & Development, this hexagonal wonder is paving the way for unparalleled virtual and augmented reality experiences. 🕹️ Dynamic Treadmill Functionality: At its core, the HoloTile Floor functions like a treadmill, featuring a hexagonal layout with a button-sized surface that seamlessly switches planes or sides. This innovative design allows the floor to move in any direction, offering users a sense of telekinesis-like movement. As users engage with virtual or augmented reality content, the HoloTile Floor responds, providing an immersive and dynamic experience. 🎭 Applications Beyond Gaming: While initially envisioned for virtual and augmented reality gaming, the HoloTile Floor extends its applications to various industries. The technology finds a natural fit in theatrical stages, enabling performers to execute creative movements and allowing stage props and structures to move independently. This versatility positions the HoloTile Floor as a transformative tool for enhancing live entertainment experiences. 👥 Multi-Person Interaction: One of the remarkable features demonstrated is the ability for multiple users to stand on the HoloTile Floor simultaneously. Through a captivating video, Lanny Smoot showcases how two players can engage in shared virtual adventures while walking on the same moving surface. This opens up new possibilities for collaborative and interactive experiences in the realm of virtual and augmented reality. 🌟 Recognition and Future Potential: Lanny Smoot's contributions to the development of the HoloTile Floor have earned him induction into Walt Disney's National Inventors Hall of Fame. While the commercial release date and specific applications remain undisclosed, the technology is already generating excitement for its potential to revolutionize collaborative experiences, both in gaming and beyond. 🚀 The Journey Forward: As we await further developments, the HoloTile Floor stands as a testament to Disney's commitment to pushing the boundaries of technology and storytelling. The future promises exciting possibilities, with the potential for collaborative adventures, dynamic stage performances, and an immersive blend of technology and entertainment. Stay tuned for the unfolding magic of the HoloTile Floor, as it continues to shape the landscape of immersive experiences in ways yet to be fully explored. #HoloTileFloor #ImmersiveTechnology #VirtualReality #AugmentedReality #Innovation #DisneyTech #Technology🚀

Bridging the Gap: How Immersive Tools Facilitate Virtual Walkthroughs for Remote Buyers Consider this scenario: As a real estate professional, you strive to connect with buyers from various regions and countries. However, traditional property viewing methods pose significant limitations for remote buyers, who often rely on static images and brief video tours. These buyers need a more engaging and immersive experience to fully appreciate a property's potential. Enter immersive tools. With immersive tools, such as virtual reality (VR) tours and interactive 3D models, real estate professionals can bridge the gap and provide remote buyers with a comprehensive property viewing experience. Here’s how these tools are revolutionizing the way properties are showcased to buyers who can't be there in person: Immersive Virtual Walkthroughs: Immersive tools offer remote buyers the ability to virtually walk through properties as if they were physically present. VR tours and 3D models provide an interactive and detailed view of each room and feature, allowing buyers to explore the property at their own pace. This immersive experience helps remote buyers get a true sense of the space, layout, and ambiance, making them feel more connected to the property. Detailed Property Exploration: Unlike traditional methods that provide a limited view, immersive tools enable buyers to examine every aspect of the property in detail. They can navigate through different rooms, zoom in on specific features, and inspect finishes and fixtures closely. This detailed exploration ensures that remote buyers have all the information they need to make informed decisions, reducing uncertainty and enhancing their confidence in the property. Real-Time Interaction: Immersive tools allow real estate professionals to guide remote buyers through virtual tours in real time. Using VR or interactive 3D models, agents can highlight key features, answer questions, and provide personalized insights, just as they would during an in-person tour. This real-time interaction creates a more engaging and informative experience for remote buyers, fostering a stronger connection to the property and the agent. Convenient Access: Immersive tools provide remote buyers with the flexibility to view properties from anywhere at any time. Whether they are in a different city or country, buyers can access virtual tours and 3D models online, making the property viewing process convenient and accessible. This convenience is especially valuable for buyers with busy schedules or those who are relocating, as it allows them to explore properties without the constraints of travel. Enhanced Decision-Making: With immersive tools, remote buyers can revisit virtual tours and 3D models as many times as needed to evaluate the property thoroughly. This repeated access allows them to carefully consider their options and make well-informed decisions.

Elevating Accessibility in Real Estate: How Immersive Tools Empower Buyers with Mobility Challenges Consider the following scenario: As a dedicated real estate professional, you aim to provide exceptional service to all your clients. Some of these clients face mobility challenges, making it difficult for them to participate in traditional property viewings. You recognize the need for a solution that offers these clients an inclusive, convenient, and comprehensive way to explore properties. This is where immersive tools, such as virtual reality (VR) tours and interactive 3D models, come into play. Here's how these innovative tools are transforming real estate marketing and ensuring accessibility for buyers with mobility issues: - Virtual Accessibility: - With immersive tools, buyers can explore properties in great detail without the need for physical travel. VR tours and interactive 3D models provide a comprehensive and realistic view of the property, allowing buyers to navigate through every room and outdoor space from the comfort of their own home. - This virtual accessibility is particularly beneficial for buyers with mobility challenges, as it removes physical barriers and offers a seamless viewing experience. - Comfort and Convenience: - Traditional property viewings can be physically demanding for clients with mobility issues. Immersive tools provide a convenient alternative, enabling buyers to explore properties at their own pace and revisit specific areas of interest as needed. - This flexibility ensures that buyers can take their time and make informed decisions without the physical strain associated with in-person viewings. - Interactive Exploration: - Unlike static photos and videos, VR tours offer an interactive and engaging experience. Buyers can explore the property from various angles, zoom in on details, and get a true sense of the space and layout. - This level of interactivity provides a more immersive and satisfying viewing experience, helping buyers visualize themselves in the property and assess its suitability more effectively. - Customized Accessibility: - Immersive tools can be tailored to meet the specific needs of each buyer. Features such as adjustable viewing angles, zoom functions, and highlighted areas of interest make the property viewing experience more user-friendly and personalized. - This customization ensures that all clients, regardless of their mobility challenges, can have an accessible and enjoyable property exploration experience. - Empowerment and Independence: - By utilizing immersive tools, buyers with mobility issues gain greater control over their property search. They can independently explore and evaluate properties without relying on others to conduct viewings on their behalf. - This empowerment fosters a sense of confidence and engagement, enabling buyers to make well-informed decisions about their potential new home.

The real competition for immersive agencies is not what you think. You assume it’s all other immersive agencies. It’s not. It’s all the other traditional solutions that aren't immersive. And you know I’m right because you’ve done battle with these guys already. —— Marketing —— Instead of VR product demos ↳ Expensive physical showrooms Instead of AR try-ons ↳ Traditional photo/video ads Instead of XR-enhanced trade show booths ↳ Static displays and printed materials (*snore*) —— Training & Development —— Instead of VR safety simulations ↳ Outdated training videos Instead of AR-assisted learning ↳ Printed manuals Instead of VR soft skills training ↳ Role-playing workshops —— Product Design —— Instead of VR prototyping ↳ Physical prototypes Instead of AR visualizations ↳ 2D renderings Instead of VR collaborative design ↳ Travel for in-person meetings And the list goes on. All XR agencies are in the same boat. All are competing with traditional solutions that hoover up the budget if we let them. When immersive agencies focus on beating these traditional go-tos, everyone wins. The other XR agency across town isn’t your competition. You’re in this together. Consider collaboration instead of competition. Shout out the agency founder who's helped you win a deal against the real competition. ------------------------------- I'm Jason and I never click the "Rewrite with AI" button. DM me if you run an immersive company and need to turn your story into leads

ILM Immersive & Marvel Studios are releasing "What If...?: An Immersive Story" exclusively on Apple Vision Pro tomorrow, and I had a chance to take an early look and speak with producer and executive producer Sherief Fattouh & as well as technical art director Indira Guerrieri. It's mostly an immersive story with light interactions, but you can't actually die and so it's more about immersing yourself into these worlds with first-person embodiment and exploring around 10 different gesture-based interactions in nearly 50 different interactive moments across the 40 to 45-minute experience. There's also some disembodied moments where you're watching 3D movie cinematics on shards of glass floating in the environment, and so they're also really leaning into how good 3D movies look on the Apple Vision Pro within this experience. Overall, it's blending lots of elements together that feels like something new and a new genre of immersive storytelling that's building upon existing IP, and giving new opportunities to engage with these character's stories as well as their worlds. This is also the first Unreal Engine experience releasing on the Apple Vision Pro store, and so Fattouh told me that ILM Immersive has been making private modifications to get things working. There are features like mixed reality passthrough that are not available yet in Unreal Engine 5.4 yet. Agile Lens' Alex Coulombe told me, "The Epic Games XR team is small so I would I err on the side of assuming no major Vision Pro updates coming soon from Epic. To have the current features working it still requires a source build of Unreal Engine 5.4 (the Epic Games Launcher doesn’t work) and current features include fully immersive mode, hand tracking / gesture recognition, forward and deferred rendering." So hopefully we'll get more on this soon from Epic Games, but at least we know it's possible and we'll start to see more Unreal Engine experiences on the Apple Vision Pro soon. We dive into much more details about the process of creating this experience in this interview. It launches tomorrow exclusively on the Apple Vision Pro, and so be sure to check it out and tune in to learn more about how it was made.

Opportunities and Challenges in Immersive Technologies The immersive technologies sector, covering AR, VR, MR, XR, and 3D, including neural radiance fields (NeRF), rendering, and generative AI-powered immersive tech, holds immense potential. With a 32% adoption rate and 14% annual growth, this sector is rapidly advancing, driven by technological improvements and increased user engagement. 93% of Gen Zs prefer immersive technology experiences and 75% use AR daily. Industries like real estate, healthcare, and education are leveraging these technologies to gain a 75% reduction in project costs, streamline operations, enhance user experiences and create new revenue streams. Challenges: 1. Fragmentation: Diverse platforms and standards complicate content creation and integration, increasing costs and complexity. 2. Compatibility Issues: Different devices and platforms often need help to interoperate smoothly, hindering user adoption and limiting the reach of immersive content. 3. Market Segmentation: Industry-specific solutions restrict the scalability of immersive technologies, creating a fragmented adoption landscape. 4. Interoperability: Ensuring seamless integration between different systems and applications remains a major hurdle due to proprietary technologies and lack of industry-wide collaboration. 5. Developer Constraints: Developers face significant burdens in creating multiple versions of applications for compatibility across platforms, slowing innovation and increasing costs. Pryntd's Solutions: 1. Unified Platform: Pryntd supports various devices, reducing compatibility issues and simplifying development processes, thus offering a cohesive user experience. 2. 4D Innovation: Pryntd's 4D technology incorporates time-based interactions in images, videos, and live streams, transforming traditional 2D and 3D content into dynamic, interactive experiences. 3. Monetisation Opportunities: By enabling businesses to create immersive, contextual ads within creators' experiences, Pryntd opens new revenue streams, benefiting creators, audiences, and businesses. 4. Streamlined Development: Pryntd offers tools that simplify creating and deploying immersive content across multiple platforms, accelerating innovation and reducing costs. 5. Increasing User Engagement: Users spend an average of 2.5 hours with 20+ interactions in tours and 1.5 hours with 12 interactions in scenes on Pryntd, demonstrating its capability to capture and retain user attention, driving adoption.  Conclusion Pryntd addresses the challenges of fragmentation and compatibility in the immersive technologies sector. Its innovative 4D technology and unified platform enhance user experiences and provide significant monetisation opportunities, making it a pivotal player in driving further adoption and integration of immersive technologies.

Elevating Accessibility in Real Estate: How Immersive Tools Empower Buyers with Mobility Challenges Consider the following scenario: As a dedicated real estate professional, you aim to provide exceptional service to all your clients. Some of these clients face mobility challenges, making it difficult for them to participate in traditional property viewings. You recognize the need for a solution that offers these clients an inclusive, convenient, and comprehensive way to explore properties. This is where immersive tools, such as virtual reality (VR) tours and interactive 3D models, come into play. Here's how these innovative tools are transforming real estate marketing and ensuring accessibility for buyers with mobility issues: - Virtual Accessibility:  - With immersive tools, buyers can explore properties in great detail without the need for physical travel. VR tours and interactive 3D models provide a comprehensive and realistic view of the property, allowing buyers to navigate through every room and outdoor space from the comfort of their own home.  - This virtual accessibility is particularly beneficial for buyers with mobility challenges, as it removes physical barriers and offers a seamless viewing experience. - Comfort and Convenience:  - Traditional property viewings can be physically demanding for clients with mobility issues. Immersive tools provide a convenient alternative, enabling buyers to explore properties at their own pace and revisit specific areas of interest as needed.  - This flexibility ensures that buyers can take their time and make informed decisions without the physical strain associated with in-person viewings. - Interactive Exploration:  - Unlike static photos and videos, VR tours offer an interactive and engaging experience. Buyers can explore the property from various angles, zoom in on details, and get a true sense of the space and layout.  - This level of interactivity provides a more immersive and satisfying viewing experience, helping buyers visualize themselves in the property and assess its suitability more effectively. - Customized Accessibility:  - Immersive tools can be tailored to meet the specific needs of each buyer. Features such as adjustable viewing angles, zoom functions, and highlighted areas of interest make the property viewing experience more user-friendly and personalized.  - This customization ensures that all clients, regardless of their mobility challenges, can have an accessible and enjoyable property exploration experience. - Empowerment and Independence:  - By utilizing immersive tools, buyers with mobility issues gain greater control over their property search. They can independently explore and evaluate properties without relying on others to conduct viewings on their behalf.  - This empowerment fosters a sense of confidence and engagement, enabling buyers to make well-informed decisions about their potential new home.