Fading Silver Screen: Will Hollywood Exploit Black Audiences Again for Its Next Bailout?
In the past decade, streaming giants like Netflix, Amazon Prime, Disney+, and Hulu have profoundly transformed the entertainment landscape, posing an existential threat to Hollywood's traditional movie theatre business. These platforms have adeptly capitalized on the evolving viewing habits of audiences; offering unprecedented convenience, diverse talent and content, and instant access that the old Hollywood studio system, clinging to its antiquated business model, struggles to compete against.
However, beneath the fading lenses, lies a troubling trend - a recurring reliance on African American audiences as a financial lifeline. Is Hollywood’s slight shift towards diversity simply another exploitative act in times of trouble? How are these changes affecting the industry and is the recurring pattern of Hollywood exploiting African American audiences in times of financial struggle still a reliably bankable strategy?
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