SEEHER’s Post

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Can you believe that just ten years ago, 2 million fewer British women participated in sports compared to men? Enter Sport England with a bold mission to close the gap between women’s desire to exercise and actually doing it. The women featured in their campaign showcased physical activity "in all its sweaty, jiggly glory." This bold and honest approach not only grabbed viewers' attention but also inspired a staggering 2.8 million women to become more active. Discover why this campaign remains impactful nearly a decade later. Read more here: https://lnkd.in/eE26zWwD

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