Ajju bhai behind Total Gaming, a gaming channel streaming videos of playing free fire, a low-fidelity version of Pub-G game, gained massive popularity from the kids in the tier-2 and 3 cities in India leading it to become India's top gaming channel with more than 35 million subscribers in less than 5 years!
The 1200+ videos streamed of the game being played live has been streamed billions of times globally. So, what has made the videos tick with the users and what can we learn from the viral growth?
1️⃣ Localized Content: Ajju Bhaiya likely uses local languages or dialects, making it easier for people from Tier 2 and Tier 3 cities to connect with him.
2️⃣ Cultural Relevance: His content may include cultural references and idioms that resonate with this specific audience, making them feel seen and understood.
3️⃣ Affordable Entertainment: YouTube is a free platform and can be accessed on budget smartphones, making it accessible to people in Tier 2 and Tier 3 cities.
4️⃣ Relatability: Coming from a similar background or sharing common struggles can make Ajju Bhaiya relatable to this audience, creating a strong emotional connection.
5️⃣ Community Building: Through regular interactions, shoutouts, and perhaps even local collaborations, he likely fosters a sense of community among his viewers.
6️⃣ High-Level Gameplay: Ajju Bhaiya's high K/D ratio and win percentages indicate that he is skilled at Free Fire. Watching a skilled player can be both educational and entertaining.
7️⃣ Engaging Commentary: Whether it's strategic discussion, humor, or personal anecdotes, engaging commentary can make viewers feel like they're part of the experience.
So, what are the key learnings for #productmanagers, #productdesigners and #founders on why Free Fire works well over Pubg for the #nexthalfbillion users:
1️⃣ Affordability: Free Fire is a free-to-play game with in-app purchases, making it accessible to people who may not be able to afford high-cost games
2️⃣ Low Hardware Requirements: The game is optimized to run on low-end smartphones, which are more common in Tier 3 cities.
3️⃣ Local Language Support: The game offers support for multiple languages, including regional languages, making it easier for people from different linguistic backgrounds to play.
4️⃣ Cultural Relevance: The game often includes events, skins, and themes that resonate with local culture, making it more relatable to players in Tier 3 cities.
5️⃣ Community and Social Aspects: The game allows for team play and social interaction, which can be particularly appealing in smaller communities where word-of-mouth and social recommendations are strong.
6️⃣ Offline Play: Some features of the game are available offline, making it accessible to users who may have intermittent internet connectivity.
Any other element of the video that you feel made it go viral? Do share in comments.
#productmanagement #growth #uxdesign
Digital marketing - Growth | CRM | SEM
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