SendEngage reposted this
We get a fair degree of skepticism when we claim to generate B2B marketing qualified leads for less than $50 each on average. For a business with a conservative 5% MQL close rate that means it costs $1,000 to acquire each new customer (a tiny fraction of most B2B's customer lifetime value). And that skepticism makes sense when you consider the average across other marketing channels 2 - 3X that amount. But we have ran enough campaigns to feel very confident in delivering this level of value to our clients at any scale.