SendEngage’s Post

We are so excited to see the vision of SendEngage come alive. Here are some of the features paired with our managed service approach that we think make it the best B2B lead generation solution on the market. Advanced Unique Features: Email infrastructure built in. Each account is given a batch of mailboxes hosted on our email servers to send from AI automatically reads and categorizes every email. Prospects who are interested are immediately handed off to your sales team. Prospects who are not interested are automatically archived so you don't have to sift through any negative responses All replies from all mailboxes are consolidated in our Engagement section where they can be categorized, replied to, handed off and archived We perform email warmup in the background to keep your sending reputation up. When we detect issues those mailboxes are rotated out until their reputation recovers Backfill campaigns with large numbers of prospects so you can turn it on and sit back for weeks without touching a thing Table Stakes: Automated campaigns that detect opens and replies and continue to follow up with prospects who do not reply Split test different email variations against one another and deactivate the losers once a statistical significance is observed Import prospects and add directly to campaigns and manage within the system Control the number of prospects that are added to the campaign each day and the maximum number of emails sent from the system Zapier integration to push new leads directly to any CRM

Because we are a technology company with a dedicated customer success team that manages every aspect of our clients' campaigns, we're able to bridge the gap between the low cost of an outbound platform and the results of a lead generation agency. Companies often struggle to set up and maintain centralized outbound campaigns on their own, which is why they turn to agencies. But the agencies have to pay for tools and infrastructure to perform the service which adds a lot to the cost. SendEngage, on the other hand, leverages its own automation tools and infrastructure to perform every aspect of the outbound process for our clients, which allows us to deliver the best lead generation ROI in the industry.

Businesses often overlook the compliance risks when it comes to outbound prospecting. If your sales team is using ESPs like Google and Microsoft or automation systems like HubSpot, Outreach and SalesLoft to send any type of unsolicited or cold emails then you are violating those companies' acceptable use policies. You are risking having your company's accounts suspended and reputational damage to your domain. However, sending cold prospecting emails from business to business is not illegal in most countries as long as you follow the rules. That's why SendEngage leverages our own email infrastructure and ensures legality in the sending of emails from our system. And by leveraging branded but alternate domains you do not run the risk of having your corporate CRM/email accounts suspended.

This day in age contact data is cheap, automation is easy, and AI manages most of the grunt work. This is the best time in history to embrace outbound prospecting to grow your business.

We get a fair degree of skepticism when we claim to generate B2B marketing qualified leads for less than $50 each on average. For a business with a conservative 5% MQL close rate that means it costs $1,000 to acquire each new customer (a tiny fraction of most B2B's customer lifetime value). And that skepticism makes sense when you consider the average across other marketing channels 2 - 3X that amount. But we have ran enough campaigns to feel very confident in delivering this level of value to our clients at any scale.

SendEngage update: Our product is launched and we're already getting a ton of traction with our early clients. Some are generating dozens of leads per day at an unbelievable ROI. We provide a done-for-you managed service wrapped around our own outbound platform built for optimization, automation and scale. We source contacts, use our own email infrastructure, help write content, keep sequences running, ensure compliance, and hand off interested replies directly to your inbox or CRM. Basically we've bridged the gap between a cutting edge outbound software and a lead gen agency, and it's working really well. So give us a shout if you're looking to have a bunch of interested B2B leads dropped daily to your sales team.