SentientMatters’ Post

AI Livestreamers that go 24/7 at scale disrupting the industry, great summary by RADII. I feel selling doesn’t need a soul anymore… until it does again, for differentiation and engagement purposes. Fictitious characters, founders brought back from the dead, aliens… The AI sales guys we can potentially create just became more intriguing than ever. #creativebusiness #commerce #futureofai https://lnkd.in/gQ4jAcPK

How often does a webinar generate organic media coverage?!!! Please read this article about the webinar, *"From Data to Dollars..."*, hosted by my colleague, Mridula Rahmsdorf last week for the casino industry. She spoke about IKASI and AI's role in business in general. One of my favorite quotes is “AI is like having a robot that is playing darts...It’s having a VIP host for every player.” (or VIP strategy for every customer). Read the article for other gems.

AI bots are most useful when they can respond correctly and timely to any communication from your potential customers

Thanks to improved personalized recommendations, dynamic pricing, targeted advertising, and behavioral nudges, 63% of marketing leaders are interested in using generative AI. But can AI marketing give consumers the same human experience in shopping? And even more importantly, is it ethical? https://loom.ly/wZxhc1Q #aimarketing #generativeai #marketingstrategy #generativecontent #aicontent #girlpowermarketing

Haggle prices with an online chatbot via Nibble? This can improve conversions initially as customers try it out. However, I don't see this as a sustainable practice. Customers will expect bigger discounts and soon realize they were saving relatively the same amount when the retailer used sales and promo codes. Retailers won't be able to afford both, and the novelty will wear off. Regardless, seeing a new online shopping approach is interesting—best of luck to Nibble. #ai #chatbot #ecommerce #dtc #retail #retailtechnology

Thanks to MarTech Series for the feature on our launch! For web3 data intelligence platform EdgeIn, Dappier is building branded AI chat to drive more precise data insights, saving users time as they seek real-time market knowledge. “EdgeIn’s goal is to provide the most accurate market research, in as simple and fast a way as possible. Letting users actually ‘talk to their data’ with Dappier’s AI tech takes that to the next level.” - EdgeIn CEO Redg Snodgrass Reach out to learn more about how Dappier AI chat can: -improve your UX & create 'stickier' user moments with upgraded conversational search -expand your potential audience base with support across all endpoints, including social & messaging platforms -publish your AI by licensing a trained GPT-ready model to AI devs around the world #GPT #gptstore #aichat #conversationalai #uxui

Excited to share Dappier with the world! Dappier helps media companies and marketplaces create and monetize AI chatbots and data models. With the advent of GPTs, the GPTstore, and the coming wave of next-gen app marketplaces data will be the new currency. #AI #chatbots #datamodeling #media #marketplaces #nextgen #conversationalAI thanks MarTech Series for covering.

Is AIG-UGC dangerous for the marketing world ? Tools like Arcads are making it easier than ever to fake UGC using AI. Yet marketers and brands are celebrating this as innovation. I'm not so sure. Sure AIG-UGC: - Is cost effective. - Allows you to test hooks and messaging at scale. - Gives you full control of your UGC. But. Something doesn't feel right. This technology is only going to improve. Which means that more and more people are going to be fooled. If this was B2B and we faked reviews. Reputations would be ruined. In D2C this is fair game. The excuse is: "We all know what's genuine and what's faked". But what about: The young ? The impressionable ? The older generation ? Should we not be protecting them ? Have you tried out these tools ? Is there a difference between influencer factories and AIGUGC ? Does this need regulating ? Let me know your take in the comments.

Watch how AI changes marketing for Klarna (a $20B Swedish global payments and shopping service). The AI KPI in marketing will be cost savings for the foreseeable future. For them, that's $10m annualized savings—especially with images. https://lnkd.in/git3qzSR. #AIMarketing #digitalmarketing #VisualAI

🚀 AI Revolution in E-Commerce #AI #Ecommerce #GamingIndustry #TechInnovation #FraudDetection #CustomerSupport #UserExperience #SalesForecasting #DigitalTransformation