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SEO For Higher Education: Best Practices For Academic Institutions via @sejournal, @AdamHeitzman Learn the importance of a strong SEO strategy for colleges to enhance online visibility, attract prospective students, and increase enrollment. The post SEO For Higher Education: Best Practices For Academic Institutions appeared first on Search Engine Journal.

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📝 For the second year in a row, Search Influence presented at UPCEA’s MEMS (Marketing, Enrollment Management, and Student Success) conference. We had some "SEO Straight Talk" with our presentation partners: Tulane SoPA, LSU, and the University of Minnesota, sharing truthful tales of SEO challenges and wins! Click the link below for our insights and full access to the presentation. 🔗 https://lnkd.in/geFn3nBJ . . . . #SearchInfluence #OptimizePotential

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I have been talking with leaders in higher ed on the EdUp Marcomm Podcast about the looming enrollment cliff. And my advice has stayed the same. Invest in marketing, email and better strategies now. Don't wait. By the time the enrollment cliff hits the best strategy for your university is to have already been optimising for years. Have your SEO strategies working consistently and at scale to get your courses in front of prospective students researching online. Have your email strategies consistent with weekly campaigns converting students every week. Have your website structure and content optimised with marketing and sales strategies added to it. And make sure your ad campaigns on Google and Social are delivering an above average ROAS. I predict a scramble for students in the years to come and the universities that are prepared will fair the best. Great data as always from EAB #highereducation #higheredmarketing

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