SEPHORA’s Post

Canadian shoppers say they are spending on average $21+ PER skincare product. This is a big jump and was a surprise to me. I think it's because of the rise of higher end insurgent brands that have become popular on Tiktok. Just ask my 10 year old who keeps asking me to buy her DRUNK ELEPHANT. The below Butterly survey question was answered by over 1,300 Canadians. Does this surprise you? #skincare #consumertrends #retailinsights #cpg #cpgmarketing

In 2024, the top 10 cosmetics companies are expected to reflect the ever-evolving beauty industry, with a focus on innovation, inclusivity, and sustainability. These brands are projected to lead the market by offering high-quality products that cater to a diverse range of consumers. L'Oréal, with its extensive range of skincare, haircare, and makeup products, is expected to top the list. The brand's commitment to sustainability and diversity has resonated with consumers, solidifying its position as a leader in the industry. Estée Lauder, renowned for its iconic skincare and makeup products, is also expected to maintain its strong presence in the market with a focus on luxury and innovation. Additionally, brands like MAC Cosmetics, NARS, and Fenty Beauty are anticipated to continue their rise in popularity, offering inclusive product lines that cater to diverse skin tones and preferences. Consumers are increasingly seeking out eco-friendly and cruelty-free options, leading brands like The Body Shop and Tarte Cosmetics to be anticipated to make the top 10 list in 2024. Overall, the top 10 cosmetics brands in 2024 are likely to represent a mix of established industry leaders and up-and-coming innovators, all dedicated to providing high-quality, inclusive, and sustainable beauty products.

Since 2022, Hailey Bieber’s skincare line laid a strong foundation, but it’s her makeup launches that are truly exciting. Lately, Rhode Beauty has been getting all our attention. And it’s undoubtedly their different marketing strategy than any other. Bieber's keen sense of market demand positions Rhode for continued success. #rhode #beauty #brands #marketing #influencermarketing #haileybieber #marketingstrategy #productmarketing

Beauty companies’ customer service innovations are ahead of the curve, and one of them is Milani Cosmetics. Find out more in our interview with CEO Mary van Praag, as she discusses how Milani’s innovation taps into beauty and skin care trends with BCG's Mrin Nayak. #retail #retailinnovation #retailtrends

For those of you following along with all M&A deals in the #beautyindustry this year, time to update your scorecards again! #beauty #mergersandacquisitions #indiebeauty #skincare #skinhealth

Last month Julian Kirby-Smith and I presented at the marvellous The Fragrance Foundation UK annual Hot on the Scent event. We took the opportunity to review fragrance in 2023 from a media and etail perspective. You can download it now using this link to get insights on: - The fragrance category's performance in media and etail in 2023 in the context of other beauty categories such as cosmetics, skincare and haircare - TikTok and Brand Ambassadors impact on Fragrance - Stock levels over the year as well as focus on Q4 and Black Friday https://hubs.li/Q02pXqkn0 #fragrance #beautyindustry #beautybusiness #mediainsight #etailinsight #dataanalytics #fragrancefoundationuk

E.L.F. BEAUTY has experienced significant growth by offering affordable alternatives to high-end beauty products, effectively attracting consumers looking for quality makeup and skincare without the steep price tags. This strategy has not only helped E.l.f. increase its market share but also allowed it to outperform in the competitive cosmetics industry. The brand's economic model capitalizes on current consumer spending patterns, offering price-attractive options during times of financial squeeze, which has positioned it as a compelling choice for consumers aiming to maintain their beauty routines on a budget. E.l.f.'s dupes not only replicate the look and feel of their more expensive counterparts but also deliver comparable performance at a fraction of the cost, further cementing E.l.f.'s reputation as a brand that provides value without compromising on quality. #beauty #beautymarketing #productinnovation #productmarketing #beauty #beautymarketing #beautycommunity #beautybrands

Check out Mary van Praag's incredible trend insights in this conversation on innovation and customer service with Boston Consulting Group (BCG)!

In today's market, it's not just about what you sell, but the story your brand tells. The power of a strong brand often overshadows the product itself. Take Wow Skin Science as an example. We've built it not just on our haircare and skincare products but on a foundation of immense customer loyalty. This isn't by chance. In a field as competitive and tough to break into as haircare and skincare, having a product is just the beginning. What's the real game-changer? Building a brand that resonates, connects, and earns trust. This approach is crucial today. In a sea of choices, a trusted brand stands out, wins hearts, and keeps them coming back – even in the toughest categories. #wow #brand #product #insights

𝐓𝐡𝐞 𝐆𝐫𝐨𝐰𝐢𝐧𝐠 𝐃𝐞𝐦𝐚𝐧𝐝 𝐟𝐨𝐫 𝐌𝐨𝐢𝐬𝐭 𝐋𝐢𝐩𝐬𝐭𝐢𝐜𝐤𝐬 𝐢𝐧 𝐭𝐡𝐞 𝐁𝐞𝐚𝐮𝐭𝐲 𝐌𝐚𝐫𝐤𝐞𝐭 𝐆𝐞𝐭 𝐀𝐜𝐜𝐞𝐬𝐬 𝐭𝐨 𝐒𝐚𝐦𝐩𝐥𝐞 𝐏𝐚𝐠𝐞𝐬 🎯  https://lnkd.in/dR8W65GX #Moist #lipstick, also known as hydrating or creamy lipstick, is a type of cosmetic product designed to provide vibrant color to the lips while also offering moisture and hydration. Unlike traditional matte lipsticks, which can be drying, moist lipsticks are formulated with ingredients that help keep the lips soft, supple, and comfortable throughout the day. The primary distinguishing feature of moist lipstick is its moisturizing properties. 𝐊𝐞𝐲 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭𝐬 📎  In April 2023, The Estée Lauder Companies Inc announced that it has completed its acquisition of the TOM FORD brand and is now the sole owner of the TOM FORD brand and all its intellectual property. ELC’s stewardship and its licenses with Ermenegildo Zegna N.V. (“Zegna Group”) and Marcolin Group provide continuity and allow for the further evolution of the TOM FORD brand as one of the preeminent global luxury brands of the twenty-first century. 𝐓𝐨𝐩 𝐊𝐞𝐲 𝐏𝐥𝐚𝐲𝐞𝐫𝐬 𝐂𝐨𝐯𝐞𝐫𝐞𝐝 🔍  Avon L'Oréal Benefit Cosmetics Bobbi Brown Cosmetics Tarte Cosmetics Too Faced Cosmetics #MoistLipstick #BeautyIndustry #Cosmetics #MakeupTrends #LipCare #BeautyTrends #MarketAnalysis #Skincare #BeautyInnovation #SustainableBeauty