Sequel.io’s Post

Outdoor recreation in the U.S. generates over $1 trillion in economic output, nearly $10 billion in Wisconsin alone. Not interested in hunting, fishing or the outdoors? Well, luckily this post is about marketing...through an outdoors lense. My buddy Pierce Nelles invited me onto The Wisconsin Sportsman podcast to talk about hunting culture and outdoor marketing. It's a little different conversation than you'll hear on a typical outdoors pod, but we covered a lot of ground and I'd say almost everything we touched on has application beyond hunting. Pierce is a super sharp guy, a great host and we had a blast chatting. High Level Takeaways: Most marketing isn't good/bad, right/wrong, it just is. Audiences crave belonging (because we're sensitive). Almost nothing a brand or group or another person tells you is gospel, including the insights I share. Find what works for you, iterate along the way, don't get stagnant. Want help making these takeaways actionable? Hire me why don't ya. But listen to the podcast first. 🦌🦃🦆🌲🐟🐿 https://lnkd.in/gU_eu7M7

🌊 Marketing Strategy: Fishing for Fish vs. Hunting for Whales 🐋 In the world of marketing, understanding your target audience is crucial. Are you aiming to catch small fish or hunt for the big whales? 🎣 Fishing for Fish: This approach is about capturing a wide audience with general content. It’s easier, quicker, and requires fewer resources. However, the returns are often smaller. 🐋 Hunting for Whales: Targeting high-value customers (the whales) demands a different strategy. It requires more specialized content, greater effort, and precision. But the payoff can be substantial, bringing significant returns on investment. To hunt whales, your content must be tailored and high-quality, aimed directly at your most valuable audience. Simply put, you can’t catch a whale with a fishing rod meant for small fish. Focus your content marketing and SEO efforts on what you truly want to achieve. Define your goals, understand your audience, and choose the right tools and strategies. Whether you aim for the fish or the whale, clarity and precision in your approach will determine your success. #MarketingStrategy #ContentMarketing #DigitalMarketing #BusinessGrowth #Performancemarketing

🌊 Marketing Strategy: Fishing for Fish vs. Hunting for Whales 🐋 In the world of marketing, understanding your target audience is crucial. Are you aiming to catch small fish or hunt for the big whales? 🎣 Fishing for Fish: This approach is about capturing a wide audience with general content. It’s easier, quicker, and requires fewer resources. However, the returns are often smaller. 🐋 Hunting for Whales: Targeting high-value customers (the whales) demands a different strategy. It requires more specialized content, greater effort, and precision. But the payoff can be substantial, bringing significant returns on investment. To hunt whales, your content must be tailored and high-quality, aimed directly at your most valuable audience. Simply put, you can’t catch a whale with a fishing rod meant for small fish. Focus your content marketing and SEO efforts on what you truly want to achieve. Define your goals, understand your audience, and choose the right tools and strategies. Whether you aim for the fish or the whale, clarity and precision in your approach will determine your success. #MarketingStrategy #ContentMarketing #SEO #DigitalMarketing #BusinessGrowth

The audience Topple helps brands reach has $31.3 billion in disposable income and spends over $2 billion spent on hunting and fishing every year! We partnered with data measurement and consumer insights firm Wonder&Wonder to uncover the economic influence Topple unlocks for the hunting and fishing industries! Here are some key findings: 🦌 $1.5 billion spent on hunting related expenditures 🎣 $540 million spent on fishing expenditures 🎒 $881 million spent on hunting and fishing gear Check out the full report here: https://lnkd.in/dX7j9AjG #DigitalAdvertising #Marketing #MarketingAnalytics #Advertising #Economy #hunting #fishing

📱 In an era where we spend an average of 2 hours and 23 minutes per day on social media, the necessity for content moderation to curb harmful content is evident. 🤐 However, there are some major consequences of this practice that cast a dark shadow over the hunting community. The practice of flagging hunting-related content as 'inappropriate' has led to a surge in blocked accounts and the insidious phenomenon of shadowbanning. 💣 This silent suppression has a big impact on the long term: 1) Diminishes cross-over between hunting cultures and traditions 2) Reduces visibility for brands and directly impacts their marketing cycle 3) Increases the gap between hunters and non-hunters 📖 Read our full article here and learn how HNTR can help you as a brand: https://lnkd.in/eK_iuPnB

Whipped up something tasty and techy! After a fair few AI prompts, eventually got there with a recipe that's almost eggs-actly what I was hoping for (sorry, couldn't resist the pun). Loving using our AI wizardry to spice up our client projects with a fresh twist! #ai #aitechnology

Connecting with potential customers who share a passion for fishing and angling is key to enhancing your brand presence. 

The InZynk Team wishes you all a Happy Easter! 🐣🌷✨      This time of year, families gather with baskets in hand 🧺, ready to embark on the beloved quest for those brightly coloured, hidden treasures – yes, it's egg hunting season 🥚.      And yup, you guessed it — we couldn’t resist spotting the similarities between the egg hunting adventure and the world of ABM! 😉     Imagine not having to rely on guesswork to find those eggs, crucial for everyone's happiness 🐰. What if you could use something far more effective than intuition?       Picture having a map. Suddenly, the game changes. No longer is it about rummaging through bushes or looking under benches. Guided by insights from the one who hid the eggs and crafted the map, you're on a direct path to victory, collecting eggs like a pro. 🗺️     Let's shift from guessing to efficiently collecting those treasures. ✨ #abm #accountadvertising #accounttracking #InZynk

Check out our latest podcast episode with Brad Hunt! We dive into the world of hunting, conservation, and the power of mentorship. Learn how hunting shapes lives and why it's more than just a hobby. Tune in now and get inspired! #soulseekers #podcast

If you’re house hunting, today is when the gas tank gets filled as listings start to pop up for the week ahead. If you're not careful, these weekends can start with excitement and end in, “Well, I guess we’ll keep looking.” The slippery mindset slope starts when you think, “Well, that was a waste of time.” Don’t get discouraged if you haven’t found the right one yet. Each homeowner’s journey is different. For the majority, it’s a marathon. Not a sprint. You might not find the right home until your 32nd showing. But you still have to go through the first 31. Don’t forget to: - Pack good snacks - Plan for breaks if you’re touring 5+ homes - Listen to uplifting music or a podcast between drives - keep it fun It's a great weekend to get one step closer to your goal. Keep going and stay hydrated! ------ If you want to hop on the homeownership train but you don't know where to start, send me a message and we can craft you a game plan that fits your timeline!