Sequel.io’s Post

🌐 Brands can no longer rely on 3rd party cookies to fuel their marketing strategies. 1st party data is emerging as the cornerstone for innovation and sustainable growth It’s not just about adhering to new regulations—1st party data offers deeper insights and more personalized customer interactions. 🤝 Brands like Hershey and Albertsons are showing that those who collect and effectively leverage their audience’s data will thrive in a cookie-less world. 📅 On September 26th join Oana Manolache and Jessica Shapiro, CMO at LiveRamp, for a deep dive into Fueling Innovation with 1st Party and Collaborative Data Strategies We’ll explore how Hershey, Albertsons, and other industry leaders are navigating this transformation, plus how to: 👉 Build relationships through customer communities, interactive events, and personalized digital experiences to gather invaluable data directly from your customers 👉 Own your audience to future-proof your marketing and drive long-term engagement 👉 Leverage closed-loop measurement to provide actionable insights and optimize ROI 📍 Save your seat for the live session, here: https://lnkd.in/g6S8ekN3 Are you prepared to shift from 3rd party to 1st party data and create more meaningful customer experiences? #FirstPartyData #GrowthStrategies #CustomerExperience #DataDrivenMarketing

Are you going to INBOUND? We are hosting a VIP dinner for Marketing Leaders with our friends at HockeyStack and Sendoso. 🔥 👉 Connect & gather insights from other Marketing Leaders 👉 Discuss wins and challenges 👉 Decompress from a busy week 👉 Enjoy a delicious dinner & drinks This is an invite only event but you can still request a seat! 📍Serafina Seaport 📆 September 19th ⏰ 6:00 PM We'd love to see you there 💜 (link in the comments 👇 ) #Inbound #Hubspot #marketing #leadership #demandgen #dinner

How well defined is your ICP really? 🧐 We all know how important ICP work is for landing your messaging but it's more than that! Your ICP is about building a foundation for sustained efficiency and growth across global markets 🌎 You might be optimizing your existing strategy OR You might be expanding into new regions Either way, your ICP is the cornerstone that you need to invest in upfront to set you up for success In less than 24 hours, Liam Bartholomew, VP of Marketing at Cognism, will be joining Oana Manolache on the Game Changers stage to talk about... Cognism's ICP playbook for driving: 👉 Innovative ungated demand generation approach 👉 Optimized marketing strategies across diverse markets They’ll also dive deeper into: 🟣 The challenges of scaling ICP for European expansion 🟣 The power of customer-centric strategies  🟣 How your ICP can drive efficiency, fuel bold marketing moves, and deliver high ROI across borders If you want to future-proof your global strategy, tune in live to ask your questions and see how you can apply our playbook to your organization. See you there?  📍 https://lnkd.in/gps69tEA #GameChangers #ICP #Marketing #GrowthStrategy #GlobalMarkets #Ungated #DemandGeneration

What does content democratization actually mean for marketers? 👉 It's easy to create great content 👉 It's easy to create bad content With so much content being shared and fighting for your audience's attention, how do you break through? This week in the Game Changers Newsletter, Jim Sinai is sharing his tips for creating value-driven content that will help you attract, engage, and relate to your audience time and time again... PLUS... 🟣 Who is up next on Game Changers 🟣 Field marketing tips you need for conference season 🟣 Fun webinar creative that is likely to attract a large audience Keep reading below 👇 #GameChangers #Content #engagement #demandgen #marketing

Who's going to the Product Marketing Alliance Summit in SF next week? We're hosting a dinner with our friends at Navattic for a night of candid conversations and connections with an intimate group of B2B Marketing Leaders to discuss industry trends and strategies. 📍 Hosted at The Pawn Shop - a hidden tapas bar with a one-of-a-kind menu and an extensive wine list created by the award-winning teams behind Beso, Monarch, and The Great Northern. After you enter through the former iconic pawn shop we will enjoy a 10-course sit-down dinner in our own private dining room. Want a seat at the table? 👇 Comment below and we'll share the link where you can request a ticket! #PMA #Community #ProductMarketing #Event #Conference

🙄 Every brand is claiming to be the fastest, the smartest, the most innovative… But here’s the thing—features can be replicated. What can’t be easily copied is how your unique brand educates and adds value to its audience. 👏 That’s why the brands that are succeeding today are the ones investing in value-driven content. Not just content for content’s sake, but content that genuinely helps, informs, and engages. It’s about building a trust-based relationship with your audience. Here’s why this matters: 1️⃣ A strong, unique POV is your biggest differentiator. When you have a bold perspective, people will start associating your brand with that viewpoint, which is much harder for competitors to mimic. Your POV becomes your calling card in the market. 2️⃣ Social media isn’t just for sharing—it’s a content engine. Every social post should be treated as a piece of high-value content, not just a promotional tool. Think of social as a way to showcase your brand’s expertise and personality… While educating and inspiring your audience 3️⃣ Don’t get lost in the maze of content attribution. While data is critical, the focus should always be on driving meaningful growth and sometimes that doesn’t show up as quantitative numbers. Ultimately, brands that focus on educating their audience and adding consistent value will outperform those that are feature-focused. 👉 Tomorrow, join Jim Sinai, CMO at Vanilla, and Oana Manolache to learn how you can achieve brand differentiation through the power of value-driven content. Is your content driving value, or just making noise? ⭐️ Find out and tune in live, here: https://lnkd.in/gKkEcYVa #ThoughtLeadership #BrandDifferentiation #ContentMarketing #MarketingStrategy #ContentCreation

The inevitable is coming: Conference season! 😮 Whether you're going all-in or dipping your toe into the fun yet busy conference scene, you're going to want a bullet proof game plan. In this week's Game Changers newsletter, we're sharing the 6 elements that help us get the most out of our conference presence 🚀 You'll also get our template for conference tracking and planning – from outlining your investment to tracking leads. PLUS, 👉 The next guests appearing on the Game Changers CMO series 👉 The best performing Ad strategy according to Emir Atli 👉 An exclusive Dinner in SF that you won't want to miss All the resources and insights are waiting for you in the newsletter below 👇 #conferenceseason #template #productmarketing #growth #resources