Serena Bonomi’s Post

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Circular Economy Innovation Consultant | Keynote Speaker | ex-Zalando, ex-VF Corp, ex-BMW Group

Yesterday I did a keynote on #personalisation at FESPA's Global Print Expo for The Personalisation Experience conference 🎤 I touched upon the historical evolution of fashion, from a highly personalised, individualised industry to standardised, mass-production driven fashion. Today's customisation offerings, often limited to superficial add-ons, overlooks the depth of what modern technology enables: I encouraged the audience to identify and connect different initiatives that could be enablers toward a personalisation ecosystem. 💫 Technologies such AI, advanced manufacturing, digital twins, or direct shipping (just to name a few), can unlock scalability of personalisation initiatives and open new avenues for both B2C and B2B markets. If you're interested, all keynotes and panels were recorded and will be available on FESPA's channels over the next few weeks! #fespa2024 #personalisation #ondemandmanufacturing #customization  #systemicdesign #circulareconomy #circularinnovation #publicspeaking

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