Sergio Perez Sanmiguel’s Post

FYI: A note for OOH professionals: People don’t like advertising that gets in the way of what they are doing (The Media Leader): Katy Hindley, innovation director at Posterscope. The 2023 Kantar Media Reactions report showed a wide disconnect between advertising that marketers favour versus advertising preferred by consumers. Not one of marketers’ top five preferred channels were reflected among consumers. In fact, two of those — video streaming and music streaming — were among the top three […] #DOOH #digitalbillboards #digitalsignage

FYI: A note for OOH professionals: People don’t like advertising that gets in the way of what they are doing (The Media Leader): Katy Hindley, innovation director at Posterscope. The 2023 Kantar Media Reactions report showed a wide disconnect between advertising that marketers favour versus advertising preferred by consumers. Not one of marketers’ top five preferred channels were reflected among consumers. In fact, two of those — video streaming and music streaming — were among the top three […] #DOOH #digitalbillboards #digitalsignage

Netflix's billboards are becoming some of the most recognizable and popular out-of-home (OOH) spots globally. They don't just use these billboards for advertising; they also leverage them to generate excitement and engagement on social media. By strategically placing billboards in high-traffic areas and featuring eye-catching designs related to their popular shows and movies, Netflix captures the attention of passersby and encourages them to share photos and comments on social platforms. With Netflix's massive social media following, they can amplify the impact of their billboards even further, reaching millions of people worldwide. This integrated approach allows Netflix to not only monetize their outdoor advertising but also create a buzz that extends far beyond the physical billboard locations. What are your thoughts? Share your views in the comments below! . . . . . . #NetflixStrategy #OutdoorBuzz #ManbotGlobal #DigitalMarketing #SocialMediaBuzz

ICYMI: A note for OOH professionals: People don’t like advertising that gets in the way of what they are doing (The Media Leader): Katy Hindley, innovation director at Posterscope. The 2023 Kantar Media Reactions report showed a wide disconnect between advertising that marketers favour versus advertising preferred by consumers. Not one of marketers’ top five preferred channels were reflected among consumers. In fact, two of those — video streaming and music streaming — were among the top three […] #DOOH #digitalbillboards #digitalsignage

A note for OOH professionals: People don’t like advertising that gets in the way of what they are doing (The Media Leader): Katy Hindley, innovation director at Posterscope. The 2023 Kantar Media Reactions report showed a wide disconnect between advertising that marketers favour versus advertising preferred by consumers. Not one of marketers’ top five preferred channels were reflected among consumers. In fact, two of those — video streaming and music streaming — were among the top three […] #DOOH #digitalbillboards #digitalsignage

ICYMI: A note for OOH professionals: People don’t like advertising that gets in the way of what they are doing (The Media Leader): Katy Hindley, innovation director at Posterscope. The 2023 Kantar Media Reactions report showed a wide disconnect between advertising that marketers favour versus advertising preferred by consumers. Not one of marketers’ top five preferred channels were reflected among consumers. In fact, two of those — video streaming and music streaming — were among the top three […] #DOOH #digitalbillboards #digitalsignage

My first time in the Future of TV advertising global conference. It is really interesting to see how the advertisment is moving fast in the digital world, but also realize how TV can still be so relevant , consistent and important in this industry. Looking forward to applying the take aways on our product development. Zongwei Huang #ftvaglobal

A note for OOH professionals: People don’t like advertising that gets in the way of what they are doing (The Media Leader): Katy Hindley, innovation director at Posterscope. The 2023 Kantar Media Reactions report showed a wide disconnect between advertising that marketers favour versus advertising preferred by consumers. Not one of marketers’ top five preferred channels were reflected among consumers. In fact, two of those — video streaming and music streaming — were among the top three […] #DOOH #digitalbillboards #digitalsignage

The Netflix billboard is quickly becoming one of the most recognisable and popular OOH spots in the world. Not only can they monetise but also amplify it given their vast social media footprint. Which one’s your favourite? #madovermarketing #advertisingandmarketing #billboards #outdoormarketing #netflix #advertising #marketing #socialmedia #ott #creative #strategy

Get ready for an eventful year in CTV advertising! 🙌 In the evolving CTV landscape, understanding FAST (Free ad-supported streaming TV) nuances, ensuring brand safety, valuing co-viewing, and leveraging advanced tools will be pivotal for brands. Trustworthy providers for audience aggregation across platforms are your go-to for maximum impact. Learn more in-depth on the four priorities you should be looking out for in 2024: