Syed Shahanawaz’s Post

We're excited to announce that we've closed our investment into Nickelytics! Nickelytics simplifies hyper-local out-of-home advertising, blending physical outdoor ads with digital technology. Its AI-enabled platform delivers hyper-local advertising on a national scale through behavior-driven targeting and diverse mobile advertising, resulting in impactful, data-driven campaigns. Highlights Include: - Ad-Tech partnership with InDrive which has 200 million app downloads operating in 600 cities across 48 countries. -Collaborations with top autonomous delivery robotic companies (Serve Robotics, Starship, Kiwibot) reaching 10 cities and 50 universities and representing thousands of robots. - Partnerships with 50+ brands including Coinbase, Charles Schwab, and DirecTV. https://lnkd.in/gfvS-pzg

🪧 Billboards: The most popular means for Out Of Home (OOH) advertising. The Origin of Billboard Advertising. The very first billboard advertisements – posters over 50-square-feet – were created by Jared Bell in New York to advertise Barnum & Bailey Circus in 1835. Early 1800s meant these billboards were labour intensive to create as these were mostly drawn or painted by hand. In the 1950s when the Interstate Highway Systems in the US grew to ~50,000 miles, this also meant more billboards. What started as an idea with 1 billboard back in 1835, has now grown over 350,000 in the US ~190 years later. This also includes thousands of digital billboards. Challenges with billboards: - difficult to measure - inefficient in measuring engagement - inefficient in marketing spends - fragmented inventory Thus, they are complex to implement with the limited, available inventory at a hyper-local level. With innovation in Digital OOH and Mobility OOH advertising, more and more advertisers and ad agencies are seeing value in new innovative ways to reach their target customers. Mobility OOH Using cars, trucks, and the most coolest autonomous delivery robots as a means to advertise. Nickelytics is innovating in the Mobility OOH space. Nickelytics provide brands with the most amazing hyper-local out of home advertising solution that is measurable by placing ads on moving assets like cars, delivery robots, or trucks. #DOOH #OOH #billboards #nickelytics #mooh #robots

Advertise on delivery robots at more than 50 universities across the US Big box brands, retail stores, food and beverage, event arenas and more are CRUSHING their advertising goals in and around campuses Deliver more than food #yearoftherobot #nickelytics #ooh #oohmarketing #outdoorads #digitalinnovation

How does the Nickelytics advertiser dashboard work? Check it out for yourself: The dash combines powerful ad technology, data, analytics, real-time asset tracking, and more to see where you ads have traveled and who has been exposed to them. It's easy to use from any device. Check out the free demo to take the advertiser portal for a spin! Advertiser Portal Demo - Nickelytics https://bit.ly/48bpwt6

🤖🤖 🤖🤖 If innovation is your love language in advertising, this case study will be of interest to you. Nickelytics partnership with Ad Council for the Pets and People Together campaign utilized Kiwibot delivery robots as an advertising medium. They made a lot of buzz in DC. Learn more Pets and People Together Campaign Case Study - Nickelytics https://bit.ly/47cfOFr #theyearoftherobot #businessinnovation #ooh #mobilityadvertising #oohads #oohmarketing #nickelytics