Executive, Entrepreneur, Board Director | Obama USA Leader | Edmund Hillary Fellow | Former: Thinx Inc.
Yet another stellar campaign by Kate Charles & her team at OBERLAND ! Grateful to be selected as one of 20 people sponsored by E.L.F. BEAUTY to participate in the NACD (National Association of Corporate Directors) accelerate programme to #changetheboardgame .
A striking fact lays bare inequities in corporate leadership: There are more men named “Dick” on public company boards in the U.S. than women or diverse groups. “So Many Dicks,” the wryly named campaign from E.L.F. BEAUTY, uncovers this unsettling truth to underscore the need for more diversity in seats of power. With agency OBERLAND, e.l.f. conducted research on the race and gender makeup of corporate boards in the U.S., across 36,957 existing board members and 4,429 publicly traded companies listed on the New York Stock Exchange and Nasdaq. The findings include: - There were 566 men named Richard, Rick or Dick serving on those boards. - Hispanic women numbered 283, only one-half the number of “Dicks.” - There were 806 Black women and 774 Asian women on boards. These ads are part of e.l.f.’s “Change the Board Game” initiative, which aims to help double the rate of women and diverse members added to corporate boards by 2027. https://adweek.it/3JZ5588
Media & Marketing Executive | Content Director & Strategist | Visual Producer | Maternal Wellness Advocate | Certified Life Coach | Formerly at Time Inc., Latina, Huffington Post, Suede, Real Simple
3moSuch a gutsy campaign!