On the heels of our major announcement, hear more about what both Sharethrough & Equativ CEOs have to say about the merger: “Our company cultures are exceptionally compatible. Given our longstanding acquaintance, merging the two companies feels like a natural progression; one that allows us to create commercial and operational efficiencies and reach new levels of unique scalability. The union positions us as an industry leader to our top-tier demand and supply-side partners as we work to provide the tools to enable enriched and equitable value exchanges for them across the ecosystem.” JF Cote, President & CEO of Sharethrough “The merger with Sharethrough marks a significant milestone in Equativ's history. The exceptional complementarity and minimal overlap between our two platforms, combining advanced TV technology, exclusive video demand, high-impact formats driving superior user attention, and our leading positions globally, will propel us among the top three independent SSPs worldwide. Our scaled, comprehensive, privacy-first, transparent, and vertically integrated Programmatic Direct Platform will enable us to meet the needs of advertisers, media owners, and consumers for greater control and simplicity in programmatic advertising." Arnaud CREPUT, CEO of Equativ 🚀 Learn more: https://lnkd.in/eTZKuCZn #sharethrough #equativ #programmaticadvertising #adtech #technology #omnichannel
Congrats both Arnaud CREPUT and JF Cote and ofc the whole Equativ and Sharethrough gang!
Commercial Innovation and Revenue Growth - Building high performing industry solutions
2moExciting times ahead. Congratulations to both teams on this strategic move.