Sharon Yourell Lawlor’s Post

McDonald's does it. So does Marriott. And Costco too. All these companies sell you one thing, but make money on something else. I call it the mystery money machine. Here's how it works. ➝ McDonald's is the world's biggest real estate company pretending to be a restaurant chain. The company owns 25,000 buildings and lots of land underneath. Franchisees pay rent and McD's cashes in. Flipping burgers is the glue holding it together. (There's no glue in the burgers - promise.) ➝ Costco is a retailer that sold $226B worth of stuff last year. But they barely made money off that. So how did they land a profit of $9B? Memberships. Yup, 80% of Costco's profit comes from the $100 fee you pay just to walk in the door. ➝ Marriott is a hotel chain that doesn't actually own hotels. It just slaps a brand on them. While it does run a few, most of the 30 chains owned by Marriott license the name, operating system, and loyalty program to independent owners. That business model brought in a cool $20B last year. _____ Cash comes from all sorts of places. And sometimes it's from where you least expect. #marketing #revenue #growth P.S. Enjoy this? Grab my new book to make more money in your business. https://lnkd.in/gtMKi_AN

McDonald's does it. So does Marriott. And Costco too. All these companies sell you one thing, but make money on something else. I call it the mystery money machine. Here's how it works. ➝ McDonald's is the world's biggest real estate company pretending to be a restaurant chain. The company owns 25,000 buildings and lots of land underneath. Franchisees pay rent and McD's cashes in. Flipping burgers is the glue holding it together. (There's no glue in the burgers - promise.) ➝ Costco is a retailer that sold $226B worth of stuff last year. But they barely made money off that. So how did they land a profit of $9B? Memberships. Yup, 80% of Costco's profit comes from the $100 fee you pay just to walk in the door. ➝ Marriott is a hotel chain that doesn't actually own hotels. It just slaps a brand on them. While it does run a few, most of the 30 chains owned by Marriott license the name, operating system, and loyalty program to independent owners. That business model brought in a cool $20B last year. _____ Cash comes from all sorts of places. And sometimes it's from where you least expect. #marketing #revenue #growth P.S. Enjoy this? Grab my new book to make more money in your business. https://lnkd.in/gtMKi_AN

McDonald's does it. So does Marriott. And Costco too. All these companies sell you one thing, but make money on something else. I call it the mystery money machine. Here's how it works. ➝ McDonald's is the world's biggest real estate company pretending to be a restaurant chain. The company owns 25,000 buildings and lots of land underneath. Franchisees pay rent and McD's cashes in. Flipping burgers is the glue holding it together. (There's no glue in the burgers - promise.) ➝ Costco is a retailer that sold $226B worth of stuff last year. But they barely made money off that. So how did they land a profit of $9B? Memberships. Yup, 80% of Costco's profit comes from the $100 fee you pay just to walk in the door. ➝ Marriott is a hotel chain that doesn't actually own hotels. It just slaps a brand on them. While it does run a few, most of the 30 chains owned by Marriott license the name, operating system, and loyalty program to independent owners. That business model brought in a cool $20B last year. _____ Cash comes from all sorts of places. And sometimes it's from where you least expect. #marketing #revenue #growth P.S. Enjoy this? Grab my new book to make more money in your business. https://lnkd.in/gtMKi_AN

McDonald's does it. So does Marriott. And Costco too. All these companies sell you one thing, but make money on something else. I call it the mystery money machine. Here's how it works. ➝ McDonald's is the world's biggest real estate company pretending to be a restaurant chain. The company owns 25,000 buildings and lots of land underneath. Franchisees pay rent and McD's cashes in. Flipping burgers is the glue holding it together. (There's no glue in the burgers - promise.) ➝ Costco is a retailer that sold $226B worth of stuff last year. But they barely made money off that. So how did they land a profit of $9B? Memberships. Yup, 80% of Costco's profit comes from the $100 fee you pay just to walk in the door. ➝ Marriott is a hotel chain that doesn't actually own hotels. It just slaps a brand on them. While it does run a few, most of the 30 chains owned by Marriott license the name, operating system, and loyalty program to independent owners. That business model brought in a cool $20B last year. _____ Cash comes from all sorts of places. And sometimes it's from where you least expect. #marketing #revenue #growth P.S. Enjoy this? Grab my new book to make more money in your business. https://lnkd.in/gtMKi_AN

McDonald's does it. So does Marriott. And Costco too. All these companies sell you one thing, but make money on something else. I call it the mystery money machine. Here's how it works. ➝ McDonald's is the world's biggest real estate company pretending to be a restaurant chain. The company owns 25,000 buildings and lots of land underneath. Franchisees pay rent and McD's cashes in. Flipping burgers is the glue holding it together. (There's no glue in the burgers - promise.) ➝ Costco is a retailer that sold $226B worth of stuff last year. But they barely made money off that. So how did they land a profit of $9B? Memberships. Yup, 80% of Costco's profit comes from the $100 fee you pay just to walk in the door. ➝ Marriott is a hotel chain that doesn't actually own hotels. It just slaps a brand on them. While it does run a few, most of the 30 chains owned by Marriott license the name, operating system, and loyalty program to independent owners. That business model brought in a cool $20B last year. _____ Cash comes from all sorts of places. And sometimes it's from where you least expect. #marketing #revenue #growth P.S. Enjoy this? Grab my new book to make more money in your business. https://lnkd.in/gtMKi_AN

McDonald's does it. So does Marriott. And Costco too. All these companies sell you one thing, but make money on something else. I call it the mystery money machine. Here's how it works. ➝ Costco is a retailer that sold $226B worth of stuff last year. But they made barely any money off that. So how did they land a profit of $9B? Memberships. Yup, 80% of Costco's profit comes from the $100 fee you pay just to walk in the door. ➝ Marriott is a hotel chain that doesn't actually own hotels. It just slaps a brand on them. While it does operate a few, most of the 30 chains owned by Marriott license the name, operating system, and huge loyalty program to independent owners. That business model brought in a cool $20B last year. ➝ McDonald's is perhaps the world's largest real estate company pretending to be a restaurant chain. The company owns 25,000 buildings and lots of land underneath. Franchisees pay rent and McD's cashes in. Flipping burgers is the glue holding it together. (There's no glue in the burgers - promise.) _____ Cash comes from all sorts of places. And sometimes it's from where you least expect. #marketing #revenue #growth