Shaun Reynolds’ Post

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Account Manager at Fortitude Communications.

On Tuesday, charity The Blue Cross invested what we understand to be £150,000 into its campaign to ban greyhound racing. The five-year campaign hit its one-year anniversary yesterday. Despite this, the Blue Cross attempted to mislead reporters that the campaign is entirely new as part of an immoral move to place widespread media coverage which our team uncovered. The charity says the sport is "inherently dangerous" for the dogs and have made several quite extraordinary claims against it while refusing to publish any evidence. Through our work at Oxford Stadium, we have repeatedly called on the charity to release its evidence and engage with the sport to understand its present-day operation by attending a fixture and a Greyhound Board of Great Britain licensed training facility. After 10 months without a response, the charity agreed on a live radio broadcast yesterday to attend a facility. They did not confirm if any evidence would be released. Injuries happen, of course they do - they happen in all animal-based sports. So why is the Blue Cross solely targeting greyhound racing - a sport where the dogs are subject to far higher welfare standards than any domestic pet? Thanks to the industry, the greyhound is the most accountable breed of any dog in the UK and the sport's latest 'welfare' stats are: - 95% rehoming rate - 1.23% injury rate - 0.03% fatality rate It was pleasing to get these points across to the mainstream media yesterday who were all invited to the stadium's weekly trials session. Job well done 👍 #MediaRelations #GreyhoundRacing #SportPR #Communications.

Joe Andrews

Head of Sales - Africa at SIS Betting

11mo

Great stuff as always Shaun

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