Shelby Larsen’s Post

MCKINNEY’S MULTI-MILLION DOLLAR MUSIC VENUE: A nearly quarter-billion-dollar music venue is coming to one of Dallas’ premier suburbs. McKinney is building the 20,000-seat Sunset Amphitheater just northeast of the 75/121 exchange! It’s going to have 250 luxury fire pit suites, custom-built suites, and a landscaped grass berm. It’s even going to incorporate technology to warm up outdoor concerts in the cooler months. The Colorado-based developer says they expect the venue to host 50 to 55 shows a year. Let’s do some math real fast. 50 to 55 shows a year times 20,000+ tickets… and that’s not counting the money to be made off of concessions and merchandise inside the amphitheater. It’s not outrageous to predict that this construction could have a MULTIBILLION-dollar impact on McKinney’s (and the surrounding areas’) economy. Construction is expected to begin this year and the theater will open in 2026. And on top of that, let’s imagine for a second the people who are going to be coming into town to build this behemoth of a project. Where do you imagine they’ll be living? Our money is affordable (for now!) homes to the north in Grayson County. This is just another piece of evidence that you need to INVEST NOW in Grayson County. If you want to learn more about the growth in that area, be on the lookout for city spotlights in your email inboxes coming from Slaughter Investing! If you want to join our mailing list today, head to our website: https://lnkd.in/g3NYhkNH READ MORE: https://lnkd.in/gWQQjXEP

MCKINNEY’S MULTI-MILLION DOLLAR MUSIC VENUE: A nearly quarter-billion-dollar music venue is coming to one of Dallas’ premier suburbs. McKinney is building the 20,000-seat Sunset Amphitheater just northeast of the 75/121 exchange! It’s going to have 250 luxury fire pit suites, custom-built suites, and a landscaped grass berm. It’s even going to incorporate technology to warm up outdoor concerts in the cooler months. The Colorado-based developer says they expect the venue to host 50 to 55 shows a year. Let’s do some math real fast. 50 to 55 shows a year times 20,000+ tickets… and that’s not counting the money to be made off of concessions and merchandise inside the amphitheater. It’s not outrageous to predict that this construction could have a MULTIBILLION-dollar impact on McKinney’s (and the surrounding areas’) economy. Construction is expected to begin this year and the theater will open in 2026. And on top of that, let’s imagine for a second the people who are going to be coming into town to build this behemoth of a project. Where do you imagine they’ll be living? Our money is affordable (for now!) homes to the north in Grayson County. This is just another piece of evidence that you need to INVEST NOW in Grayson County. If you want to learn more about the growth in that area, be on the lookout for city spotlights in your email inboxes coming from Slaughter Investing! If you want to join our mailing list today, head to our website: https://lnkd.in/g57qhYHV READ MORE: https://lnkd.in/gbD3MpYg

We wanted to see which agencies are behind Manchester, Tennessee’s Bonnaroo Music and Arts Festival. Using Booking Agent Info, we researched the agencies representing this year’s lineup (rounded for simplicity). Wasserman comes in with 30%, representing almost a third of the festival. They also had the most talent at Governors Ball. Their roster includes headliners Fisher and Fred Again.. , as well as other artists like Diplo and Thundercat. Creative Artists Agency is next with 16%. Their roster includes headliner Pretty Lights and Red Hot Chili Peppers, as well as other artists like T-Pain, Melanie Martinez, and Jon Batiste. WME | William Morris Endeavor follows with 10%. Their roster features Carly Rae Jepsen, Joey Bada$$, and HoneyLuv. United Talent Agency (UTA) also with 10%, has headliner Post Malone, along with Teezo Touchdown, and Sean Paul. Independent Artist Group (IAG) with 6% includes Key Glock, BigXthaPlug , and Cage The Elephant. Ground Control Touring with 4% includes Mdou Moctar and Gregory Alan Isakov. High Road Touring with 4% includes Interpol and Brittany Howard. Arrival Artists with 4% includes Abby Holliday and Trousdale TBA Agency with 2% includes Faye Webster and Geese. It should be noted that we excluded 1 artist from our dataset who we didn’t have data Follow Booking Agent Info for more insights like this Access our music industry data here: bit.ly/4amgFps

New Inquiry — Australia’s live music industry here my thoughts The House of Representatives Standing Committee on Communications and the Arts should consider. The rising costs associated with insurance, police charges, permit fees, excess regulations for outdoor festivals, and the specificities of liquor licences significantly impact the overall profitability of live music festivals. As the Committee explores the challenges and opportunities within the Australian live music industry post-COVID-19, it is important to address these financial and regulatory barriers comprehensively. These costs not only diminish the profit margins but also complicate the planning and execution of such events, potentially stifling the sector's growth. In their inquiry, I would recommend a detailed examination of: The Types and Costs of Required Insurances: Understanding the scope and premiums of event insurance, public liability insurance, and any other pertinent insurance could help in advocating for more competitive rates or industry-specific products. Regulatory Fees and Charges: A thorough review of the fees for police presence, permits for venues and public spaces, and other regulatory costs that festival organisers are obliged to pay. Liquor Licensing Regulations: Since these vary notably for festivals, an evaluation of the current licensing policies and costs could lead to recommendations for more streamlined and cost-effective licensing processes tailored to large-scale, temporary events. Excess Regulations Impacting Outdoor Events: Specifically, the implications of these regulations on operational logistics and costs. Simplifying excess regulations could significantly reduce the overheads for organisers and possibly encourage more frequent and diverse events. Addressing these points will not only aid in maintaining the vibrant community nature of live events but also ensure they are economically sustainable and growth-oriented for the event and local community. I look forward to the Committee's findings and am keen to see strategic initiatives that will revitalise and sustain the live music industry in Australia but will it just be a glossy paper with no legs.

Ever wondered how your favorite beer brand became the ultimate festival buddy? You know, the one that's always there to make the party bigger and better? Well, let's dive into the story of how Heineken became the go-to beer for music lovers around the world! The HEINEKEN Company is always a big part of the fun at music festivals! First, some cool stats: • Heineken is one of the top beer brands in the world, with the market expected to grow to $750 billion by 2025! • Music festivals are a huge deal, with a global market size of $26 billion! So, what did Heineken do? • They partnered with festivals like Coachella to connect with young fans who love great beer and music! • They created unforgettable experiences, like interactive events and activations! • They tapped into the emotional highs of festival-goers, making memories that last a lifetime! • They teamed up with well-known festivals to amplify their brand reach! • They stayed on top of youth trends, adapting to what's hot and what's not! That's how Heineken became a rockstar in the music festival scene! Takeaways for brand strategists: • Connect with your audience's passions! • Partner with the right people! • Create experiences that wow! • Stay on top of trends! • Tap into emotions! Heineken's success is all about aligning their brand with the lifestyle and passions of their audience, creating memorable experiences, and adapting to trends. Cheers to that! __________________________________________________________ Hi, for more such brand insights and stories, follow me here Shardul Nandapurkar!

🎵 Let's dive into the heart of hospitality venues! Numbers talk, and here's a big one: 4️⃣ 1️⃣ 0️⃣ 7️⃣ 7️⃣ That’s the number of pubs, bars, clubs and licensed venues with the potential to host live "seed music" across the UK. Our Live Music Index delves into the potential of hospitality venues hosting "seed music" gigs nationwide. The scale of the opportunity is huge. Every day, we're partnering with venues to provide the tools and access to a vast talent pool of artists, to make curating music easier, quicker and more efficient. Over the coming months, I’ll be sharing more from our findings about what live music offers venues. The Live Music Index surveyed more than 500 hospitality venues and top of the list of benefits was... 🥁 🥇 Improved atmosphere and guest satisfaction 🍻 I’d love to hear if this is your 'top' too?  With closures hitting the hospitality headlines, our study shows that injecting live music into seed venues is a key to a thriving business. https://lnkd.in/e-3yj-FU

PULSE: A DJ provides the soundtrack to the party at bars, nightclubs, concert venues, parties, raves, and music festivals. DJs must constantly work to refine their craft and to produce new music under their brand names if they want to stay competitive. Click here to read more: ( https://lnkd.in/gMC4TQc3 ) #entertainmentnews

To celebrate Independent Venue Week 2024, we've put together a list of our top Independent Music Venues across the UK! According to The Music Venue Trust (MVT), an organisation focused on supporting grassroots music, they "play a vital role in the cultural and economic vibrancy of any town or city lucky enough to have one. Without these music venues, we wouldn't have had the The Beatles, The Clash, Kate Bush, Dire Straits or Radiohead. And if we don't recognise the role they play there won’t be any more Adeles or Ed Sheerans". Jamie Johnston, BA Live Event and Festival Management Programme Leader, agrees. He said: "You simply don’t get the best new acts without the grassroots music venues. The live music industry can be viewed as a pyramid with Glastonbury's Pyramid Stage at the top, then the arenas, the theatres, large town venues, and grassroots spaces all underneath. This shows how the smaller spaces have cultural significance and importance — if you remove the bottom layer of a pyramid, then you are damaging the integrity on which everything is built. These spaces not only help performers hone their skills, but provide jobs and places for local music communities to come together. If we don't have these spaces where artists and professionals can cut their teeth, then we're at risk of losing our music culture." Ahead of Independent Venue Week 2024, we have compiled a list of some our favourite independent live music venues. Check them out below 👇 https://lnkd.in/eK8vUMw6

THE MUSIC INDUSTRY SYSTEM Major labels often facilitate collaborations between their artists and global talents to enhance cross-cultural appeal and broaden the reach of their music. This is achieved through strategic networking, industry connections, and a focus on diversifying musical influences. For African artists seeking collaborations with global counterparts signed to major labels, establishing a strong online presence is crucial. Utilizing social media platforms and digital streaming services can help showcase their work to a wider audience. Engaging with the global music community through these platforms can attract attention and create opportunities for collaboration. Attending international music events and festivals provides a valuable networking opportunity. African artists can connect with industry professionals, build relationships, and showcase their unique talents. Networking platforms within the music industry, such as conferences and workshops, also offer avenues for establishing connections with major label artists. Collaboration proposals should be well-crafted and demonstrate a clear value proposition for both parties. Highlighting the cultural richness and diversity of African music can be particularly appealing to global artists seeking fresh and unique sounds. Creating a compelling pitch that emphasizes mutual benefits, such as expanding fan bases and exploring new musical territories, increases the likelihood of collaboration. Additionally, leveraging existing connections within the music industry is essential. Building relationships with local producers, managers, and industry influencers can open doors to potential collaborations. African artists should actively seek opportunities to participate in international projects, bridging the gap between continents and fostering a collaborative spirit within the global music scene. In conclusion, successful collaborations between African artists and global talents signed by major labels require a strategic approach. This involves leveraging online platforms, attending industry events, crafting compelling proposals, and fostering relationships within the music community. By showcasing the richness of African music and emphasizing mutual benefits, artists can position themselves for meaningful collaborations on a global scale.

🇬🇧 This article outlines how Liverpool's new cultural project,  ‘Discover A New Beat,’ aims to encourage visitors to immerse themselves in the city’s music scene. Music festivals, which are part of this programme, are undoubtedly a powerful way for a destination to showcase its rich musical heritage and engage locals in tourism. 🎶 Considering the increasing number of music festivals globally, it's helpful to consider how festival organisers can make efforts to ensure that attendees have a positive experience and are motivated to revisit. We all know how much work goes into organising music festivals- often by voluntary committees- so organisers must be empowered with the knowledge to make the festival the best it can possibly be! 💡 A recent study by Tan et al. (2023) examined how the fear of missing out (FOMO) affects the flow experience, festival satisfaction, and revisitation intention of attendees at a country music festival in Malaysia. 👇 Interesting findings from the study, which have practical implications for music festival organisers included: ✅ When an individual experiences ‘flow’, they are fully immersed and present within a situation and feel positive sensations. ✅ Working on developing visitor ‘flow’ is an essential consideration for event organisers, as when visitors experience ‘flow’, they are more likely to enjoy their experience and intend to revisit. Accordingly, this can contribute to the success and future sustainability of the event. 👇 Certain factors which contributed to a flow experience within the context of the music festival included: ✅ Skill performance - attendees’ perception towards the quality of the performances in music festival ✅ Ambience - developing a multisensory festival environment ✅ Self-congruity - attendees feeling as though the festival aligns with their values and interests ✅ Other consumers’ passion- being surrounded by fellow music lovers ✅ Consumer-to-consumer interaction - interacting with other attendees 💡 In this study, FOMO (fear of missing out) was repositioned as participants fearing to miss out on the same event they were attending. When festival participants reported high FOMO, the indirect effect of flow experience on revisit intention was higher than those with low FOMO. 👇 Implications for event organisers include: ✅ Leveraging FOMO to generate a sense of urgency and scarcity for prospective attendees. This may be achieved by offering time-limited discounts on social media, which may ignite a ‘fear of missing out.’ 👇 To develop a flow experience among attendees, organisers can: ✅ Use visuals and messages in promotional materials consistent with the target audience's self-image. ✅ Ensure that ambience is an essential aspect of the festival planning process and complements the festival theme (e.g. considering factors such as lighting, sound, and decor). ✅ Promote engagement between attendees by offering areas for people to mingle.