Shota Umenai’s Post

We make B2B marketing harder than it needs to be. You don't need to spin random stories on LinkedIn or craft a 20-step strategy to stay relevant. In reality, it’s much simpler than that: Your customers have a problem. 🚩 You need to do everything possible to convince them that: 1. You understand their problem. 2. You have the exact solution they need to solve it. 3. You're the most trustworthy, credible option to help them get it done. That’s it. No need to overthink. Direct your energy, focus, and marketing resources into these three compartments, and you’ll be miles ahead of the competition. - Credit: DISRUPT

💡 Take a Strategic Approach to B2B Marketing! 💡 While it might seem straightforward, it's far from easy. Many people feel overwhelmed and uncertain when they first start. It’s a challenging but essential part of growth to push through this. The first step is recognizing the power of a well-crafted strategy. Even if you’re unsure of the exact path, that’s perfectly fine. Here’s a WAY to think about your approach: 🎯 Goals = Decades 🧠 Strategy = Annually 🛠️ Tactics = Quarterly 💪 Effort = Daily — Ready to create your own plan? Check it out here: https://lnkd.in/gDMPHTH6 Follow ➡️➡️ Rheanne Blest Razo for more content like this!

Here’s why I love B2B Marketing: You can’t get away with laziness. The complexity of the proposition and the conversion window doesn’t allow for cheap tricks. If you really want to grow, it requires providing consistent value, building relationships and perseverance. Real marketing. Real work. It’s a long game, but one that leads to lasting impact and trust.

Attribution in B2B marketing simply doesn't exist. I've talked to some of the best marketers in the game and they all agree it's a fool's errand. Instead, they focus on being directionally accurate. Focusing too much on exact attribution is a distraction.

Most B2B marketing suck at focusing on this We are probably all guilty of it. In a social gathering, we start talking about ourselves. And then forget to listen. Just chat away like there's no tomorrow. People get bored. 🥱 It’s the same with B2B marketing. When all you do is talk about your solutions and features and functions. People get bored. 🥱 Instead, you need to start listening to your customers and their needs. Then use that knowledge in your marketing. Now you have their attention. #b2bmarketing #customerknowledge #contentmarketing

If you're a B2B marketer, you've heard of Account Based Marketing (ABM). But there's another option - OBM. Opportunity Based Marketing It helps capture the folks you may not reach by focusing on certain accounts. Take a look at what this new approach could do for your marketing strategy here: https://sforce.co/3XFfBK1

B2B marketing is on the cusp of a revolutionary change, driven by emerging technologies and a dynamic landscape. It's exciting to think about the innovative approaches businesses will adopt in 2024 to engage and resonate. The possibilities are endless, and to stay ahead of the curve you must stay aware. Here is the list of 5 Best B2B Marketing Strategies that will help you build a robust strategy for 2024. https://lnkd.in/dEh-qNSV

10 views we need to let go of in B2B marketing 1. Everything can/should be measured 2. Volume of leads = hitting revenue targets 3. If it can't be measured, it's not worth doing 4. We need to pump out a bunch of TOFU content 5. We need to optimize for volume of conversions 6. We should do what our competitors are doing 7. A playbook didn't work before so it won't now 8. Any ad or program will make them buy faster 9. We need to only promote benefits/outcomes 10. Reporting on failures is a bad thing Give me more.

Just about everything you believe about the differences in B2B and B2C marketing is bullsh*t. Stop making it some secret sauce or something more than it is. There is always a human making a decision on the other side. Humans respond to emotion. Humans make decisions on trust and likability. Stop all this B2B and B2C nonsense. Start marketing like a human. You will win. I give away actionable daily advice on marketing and personal branding via email. Sign up at the first link in the comments. Did I mention it’s 100% free? LFG!

Strategic partner > everyone else. Anyone can take orders and knock out this and that for your business. A strategic partner walks alongside you, guiding you every step of the way, and delivers value at every touch point.