Sierra Miller’s Post

Can anyone help Carl?

Today's #ProjectReflection is a commercial for P&G - 'Strong', part of the 'Thank you, Mom' campaign back in 2016. I was working in the Finishing Department at JOINT, the post house for Wieden + Kennedy in Portland, OR under the tenacious Alex Thiesen at the time. Finishing involves final VFX touches and mastering (creating the final deliverables). At the time we were using pretty exclusively Flame for finishing at Joint - which combines VFX and editing tools. Our team put some final touches on the spot after the main edit was approved by client, and mastered the many deliverables. Mastering commercials can be a pretty boring, but critical step in commercial post. My role in this was often to organize and QC many, many video files - cross reference the names matched the content, look for errors (either in export or piece itself), and finally upload to content distributor. Although an under appreciated talent, I have always been practically good at QCing these files - it is a skill set in-and-of itself to be able to watch the same content 60+ times and be able to spot differences. I've caught more single black line of pixels, floating mattes, or slate errors than I can count over my career.

Last week I unlocked a new skill by delivering an extensive set of product videos for Lockly's US market (filmed in Hong Kong). I was asked to send my portfolio of shoots/videos across to the potential client, but I at this stage I had no portfolio given this was my first outing in this field. Instead, I worked hard to memorise parts of the script and sent in a sample video, a few days later I was cast and last Friday I executed. 3 points to this post 1 - Let someone else decide if you're qualified or not, give YOURSELF the opportunity at least. 2 - Many, many hours of creating and delivering content for Rugbytots Hong Kong and Radio Television Hong Kong (RTHK) resulted in a strong execution of a new task. But I was a complete amateur a few years ago, there isn't a task on earth where someone doesn't start out incompetent. Being amateur at something right now, could lead to opportunities down the line if the reps are put in AND those skills are probably transferable. 3 - If anyone wants a male to deliver for product videos them, send me a DM 😂 P.S. thoughts on the slippers? No shoes on set and I was handed these beauties!

TIMELINE STORYTIME Alright, THIS promo right here... Y'all... I'm excited to share this story! This summer, my TV station aired the FIFA Women's World Cup. Me: "How are we going to promote the Cup this year?" Our Traffic Director sits next to me, she says: "You should try to get the ASU soccer girls to promote the Cup! I'll get you the assistant coaches contact info for you!" ALRIGHT! Day of shoot: I'm nervous - making sure batteries are good, mics are charged, my knees were weak, my arms were heavy, typical filmmaker shoot day prep stuff 😉. I meet with the soccer captains, Katelin and Mia. They are absolutely splendid! Shoot took 1.5 to 2hrs. They killed it! They were onboard to shoot anything! I felt good with what I got! Editing: I get a rough edit that sucked. There was no spark, no intensity. Watched back old Cup promos, MLS promos, FINALLY... I have an idea! I get to work. 2 to 3 hours later, I feel REALLY good! Like, REAAALLLY good! I sleep on the edit for the night. Next day, I come back. Re-watching the edits from previous day. Still loved what was made. Feedback from everyone was great! Supervisor at the time loved it! We got it running a week and a half before WWC began. This production is definitely my favorite promo this year. Maybe my favorite I've ever done for FOX West Texas. ⚽️🎬 (WATCH THE FINAL PRODUCT IN THE COMMENTS!) #videoediting #contentproducer #storytime

Why sports teams need to preserve their archive footage at ALL costs ⚽️🎥 For content creators the word storytelling is drummed in and out of their departments dozens of times a day.🥁 But how can creative teams make sure that storytelling remains compelling without running out of creative juices? 🧃 As the old saying goes history has a funny way of repeating itself. And for teams like Southampton this couldn’t be more true. Southampton have been promoted once more to the first division Premier League. 🎖️ The content team at Southampton did a stellar job of capturing this moment, not by crafting a post-game reel with fans celebrating. We’ve all been there and done that. Instead, Southampton creatives leveraged archive footage to merge the teams previous promotion celebrations as the precursor to their final game this season. Which begs the question, why depend on following trends when all of these teams have such rich history and emotion sitting in their archives? 📼 Check out a snippet of their masterpiece below 👇 Content Credits: Southampton FC #linkedinsports #socialcontent #digicontent #southampton #efl #pl #premierleague #soccercontent #football #sportsbusiness #sportsbiz

ITV's Sponsorship 3D study, conducted by Colourtext, found a significant relationship between uplifts in sponsorship Brand Fit and the sales-related metric of Brand Consideration, accounting for 60% of the variance in the uplift rate. For every 1% point increase in brand fit, a 1.6% to 4% uplift in brand consideration was observed. https://lnkd.in/eXrTJ3SU

ESPN Tournament Challenge is back. #Advertising #Marketing #PublicRelations #LasVegas #Media #AdvertisingAgency #MediaBuying #NevadaMedia #Television #Radio #Outdoor #DigitalMedia #NMC #Branding #SilverStateWonders

Glad to have assisted Strickler Signs with this transformation: Case Study: How a Pennsylvania High School Became a Sports Destination | Sports Destination Management (sportsdestinations.com) #highschoolsports #videodisplays #scoreboards #facilityimprovements #stadiumdesign #gymdesign

VIP seats for Club Atlético de Madrid vs Celtic Football Club 😲 In the caption, I broke down my full editing process ⤵ But in the video, I tell you the story of our amazing night! My 22-step process 👇 1. Captured our experience the night of 2. Typed out a script 3. Read it out loud (to make sure it sounded like me) 4. Filmed for 30mins 5. Exported and organized the footage in folders 6. Edited footage of me speaking to the camera 7. Removed the gaps and pauses 8. Colorgraded the footage 9. Added subtitles 10. Downloaded PNG images 11. Photoshopped out the background for some images 12. Found soundtracks on TikTok & Instagram that fit 13. Adjusted the soundtrack levels 14. Inserted graphics and animations 15. Added sound effects 16. Created the final montage 17. Added the progress bar 18. Exported V1 19. Watched video 20. Made additional changes 21. Exported again - V2 22. Shared video with everyone I hope it's not a once-in-a-lifetime experience! 🙌 Because it was such an amazing night! I know these videos are more for IG or TikTok, but why not change things up a bit and share them on LinkedIn too! ----- Hey, I'm Dylan D'Lima 👋 ➕ Follow me For tips on short-form videos & LinkedIn personal branding! 🔴⚫️ My DMs are open - feel free to ask me anything 💬 #videoediting #contentcreation #shortformvideo #socialmedia #personalbranding UEFA Champions League UEFA Real Madrid C.F. AC Milan LALIGA