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MBA Finance and HR

Core competence and competitive advantage of Walt Disney The Walt Disney Company commonly known as Disney is an American Multinational mass media and entertainment conglomerate that is headquartered at the Walt Disney Studios complex in Burbank, California. Disney was founded on October 16 1923 by brothers Walt Disney and Roy Disney as Disney Brothers Studio The VRIN framework evaluates the sustainability of a firm's competitive advantage based on four criteria: Value, Rarity, Inimitability, and Non-substitutability. In the context of Walt Disney, let's explore its relationship to core competence and competitive advantage: 1. **Value:** Disney's diverse portfolio, including iconic characters and entertainment franchises, provides significant value to consumers. This contributes to a competitive advantage by attracting a wide audience and generating revenue across various channels like movies, theme parks, and merchandise. 2. **Rarity:** Disney's extensive library of intellectual properties, such as Mickey Mouse and Star Wars, is relatively rare and not easily replicable. This rarity enhances Disney's competitive position by limiting direct competition with similar content. 3. **Inimitability:** The combination of creativity, storytelling expertise, and the ability to create magical experiences distinguishes Disney. These elements are challenging for competitors to imitate, reinforcing Disney's unique position in the entertainment industry. 4. **Non-substitutability:** Disney's emotional connection with audiences and the immersive experiences it offers in its theme parks create a level of non-substitutability. This makes it difficult for competitors to provide identical alternatives, strengthening Disney's competitive advantage. The VRIN framework, therefore, highlights how Disney's core competence in storytelling, creativity, and brand management aligns with sustainable competitive advantages, making it a powerful force in the entertainment industry. #SijiAbraham #WaltDisney #MBA2024 #MBAFebruary2024 #strategicmanagement #Ekta Dr. Sudeep B. Chandramana MACFAST (Mar Athanasios College for Advanced Studies Tiruvalla)

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