Silver Marketing Association’s Post

RAHB Influencers - Tory Akene, Melissa Carrington and Laura Duecette answer the question: In your experience, what unique perspectives or skills do women bring to the real estate industry, and how can they leverage these strengths to succeed? #WomenInRealEstate #RealEstateWomen #FemaleRealtors #EmpoweredWomen #WomenEmpowerment

Top tip for any brands/companies looking for last minute influencers to attend International Women’s Day events… Seeing as the motto for this year is “invest in women” perhaps you want to rethink your outreach strategy and offer compensation for attendance even if your event is jam packed with exciting things to do. Getting paid in the world of social media is still an uphill battle for all creators and it doesn’t bode well when you don’t have a budget for an event that is literally about women empowering women. I don’t think that is too much to ask? #internationalwomensday #socialmedia #femaleinfluencers

66 percent of consumer wealth will belong to women in the next decade. In fact, by 2028, women will own 75% of the discretionary spend, making them the world’s greatest influencers. But how do brands connect with women? Brands need to engage in meaningful ways, culturally and geographically. Location aside, women gravitate to and engage with brands and experiences that align with their needs. So, if Brands step up their game and need a physical presence, what is your development or property doing to appeal to these women and meet or exceed their expectations, or better yet, solve a problem? #retail #cre #commercialrealestate #mixeduse #arizona #development GPS Commercial Advisors

Check out the final TOP 10 INFLUENCERS of 2023 #top10 #topinfluencers

Pride Month is an incredible opportunity for brands to show their support towards the LGBTQIA+ community. However, it's important to recognize that true support goes beyond a once-a-year practice. The most effective and genuine marketing campaigns focus on making a difference and building ongoing relationships with LGBTQIA+ influencers and the community. Did you know that 60% of influencers prefer to collaborate with brands that showcase diversity in their models? This highlights the importance of inclusive representation. Here are some ways to authentically include your brand in Pride Month and beyond: 👉 Show Empathy and Compassion in Campaigns: Create campaigns that genuinely empathize with and support the LGBTQIA+ community. 👉 Collaborate with LGBTQIA+ Influencers and Creators Year-Round: Build long-term partnerships with LGBTQIA+ influencers and creators to demonstrate consistent support. 👉 Give Influencers and Creators More Creative Freedom: Allow LGBTQIA+ influencers and creators the freedom to express their unique perspectives and creativity. 👉 Represent and Protect Your Talent: Ensure that your campaigns and company policies protect and uplift LGBTQIA+ talent. I can't wait to see Pride Month campaigns! #PrideMonth #InfluencerMarketing #MarketingStrategy

Worthy, Wonderful, Wise, Warm, Winners and more are the Women at Next Media 🤗 Today and Everyday, they embody strength and grace, shaping a world of patterned leaders, influencers, and potent oracles and agents of change.🌸 #iwd2024womenleadingtheway #iwd2024 #Nbsupdates #loveleadership #digitalamarketing

You’re 40. You have wrinkles. You’re too old. 😳 Ageism in social media spaces is something that a lot of influencers and content creators face, and women are always more targeted. Ageism is making fun of people for being alive. Now isn’t this something that’s beyond stupid. It is no surprise that this comes from this idea that a woman is only considered worthy when she is in her youth, when she is young and naive and doesn’t understand herself. However, I find it surprising that people don’t realize that growing older is a privilege. It’s important to put things into perspective so that you don’t let such nonsensical comments affect how you show up. #contentcreation #influecing #communitymanagement

Great news! According to the latest report The State of Influencer Equality by IZEA Worldwide, Inc. the #paygap between male and female #influencers is decreasing, year by year. The gap decreased from 62% to 21% in the last 5 years 📉 Bad news? It’s still there! Although female influencers dominate #influencermarketing in transaction volume, on average male influencers get paid 1.2 times more per post across all social platforms. Celebrate and elevate #women in your #marketing this #womensday and every day 🤝