Silver Marketing Association’s Post

Visit Madeira targets 55+ market in revamped campaign The move follows last year’s launch of the “Experience Madeira for yourself” campaign, positioning the sub-tropical island as a destination with activities for all ages. The Promotion Bureau has now segmented its content, including a specific focus on the needs and preferences of 55-65 age group. The new video shows an older couple hiking, cycling, boating, sight-seeing and enjoying fine dining. See the full video on our news page bringing you regular updates and insights into the silver market: https://lnkd.in/e8PnvVmV #visitmadeira #marketing #50plus #60plus #silvertravel

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    +5
Ingmar Janson

AgeTech I ProAge Management-, Marketing- and Communication Solutions for Economy, Politics and Civil Society

3w

Great example for many tourist locations and maybe a proper strategy against over tourism

Nicole Munsey

President & Co-Founder at Morning Light Strategy

3w

Love this!

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