Simran Hundal’s Post

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Digital Health Venture Partner | Johns Hopkins | INSEAD

📃 Incumbent EHRs (i.e. Epic) are entering the #GenAI Autonomous Medical Scribe space with a little help from their Tech Giant Friends (i.e. Microsoft) https://lnkd.in/gQKft_Uh 🤓 See the market map / spreadsheet pic from an article by Paulius Mui, MD and Ben Lee https://lnkd.in/g_tqMSAh 👍 Integration into the largest EHR is a huge selling point, assuming that provider onboarding time is a fraction of the time of a 3rd party tool.  🤔 Should Autonomous Med scribe startup competitors follow a similar GTM channel, partnering with existing EHRs? If so, startups may less frequently have to engage providers for a sale - the EHR will sell on the startup's behalf. 👍 This tool's 40% increase in first-time approval of Prior Auth is impressive. Some physicians state that interactions with insurance carriers is the cause of documentation burden (which is the cause of physician burnout).  🤔 How do startups counterposition GTM and Product to maneuver around the giants? I think answer lies in the ability to rapidly iterate without the bureaucracy of partnerships between huge incumbents. 🚢 Will these giants be able to keep up with more nimble startups, especially in a market that is moving as fast as GenAI?

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