Single Grain | Start Growing’s Post

Paid advertising is a way for businesses to reach the people they want to reach. Paid advertising can also mean radio or TV ads, but most people use it to talk about ads on the internet. A lot of the time, paid ads work like a sale. People who want to put ads on sites like Google Ads and Meta ads have to bid against each other. The sites use algorithms to choose which ads to show and when to show them. Each ad site has its own way of bidding. But most of them choose ads based on .. read more https://lnkd.in/gJy-5JqQ

A customer focus group will cost $5,000+ but paid ads can deliver more accurate data, faster, for a few hundred dollars. Here's how, Step 1: Write out 30 problem statements in the language of your ideal customer. Step 2: Publish 30 ads that display the problem statement in a graphic. Step 3: After a few days, cut the campaign down to the 10 ads with the highest CTR / lowest CPC. Step 4: Cut it 5. I heard @ryandeiss walk through this method on the Perpetual Traffic podcast and started jotting down bullets immediately. - "I think my Google Ads campaign is working but I’m not sure" - "I don't think my Google Ads data is accurate" - "Our agency seems confident, but I don't think they're helping" - "We run paid ads, but we don't have an expert managing them" - "I think we spend too much on paid advertising" - "Our ads look good, but don't work" - etc. I can't wait to get this campaign up and running. After isolating the best 1 or 2 problem statements, I'm going to ramp up my LinkedIn ads with content around that specific problem.

I've earned $50+ million for my clients using paid ads. It'd take years to do with organic traffic, but it can take only a few months with ads. In 2024, there is not a single brand that cannot benefit from paid ads. Here are 6 most important lessons I learned: 1/ Running ads sounds scary, but it's simple. People overthink the ad process & underthink the impact. You only need a good product, an offer, and a website to get started. 2/ You can sell without limits if your products solve problems. The selling cap becomes unlimited with paid ads. You can sell to a single person or thousands in one day. It's all up to you. 3/ Businesses fear taking risks. Fear of wasting money on ads keeps many businesses in the same revenue brackets. You can win by starting with direct-response ads that speak directly to your ideal client 4/ Paid ads are the cheapest client acquisition method. You can spend $100 to get your first leads if done the right way. If you don't know the right way to do it, you can make it very expensive to advertise. 5/ Outreach is a terrible idea for getting clients. A lot of work for little results. But with a few dollars, you can get noticed by your potential customers. (it is great when you start, but as you scale, ads are more efficient. You get more leverage) 6/ Fancy doesn't sell. Clear sells. Don't fret about visuals as long as your message is clear. The first thing your audience looks for is the solution to their problems. Paid ads are as efficient as the person managing ad account. The sky is the limit with paid ads. Once you see it, there's no going back! Are you leveraging paid ads to its 100%? 

Paid advertising has solidified itself as an efficient tool in any marketer's arsenal, offering a means to cut through the noise and connect with potential customers on a grand scale. If you're not already aware, it pretty much just paying for ad space or placements on various online platforms (PPC: Pay Per Click), allowing businesses to promote their products or services to a specific, highly targeted, audience. 🎯 I've seen first-hand how essential paid advertising is to marketing strategies for businesses of all sizes. If you're a business owner looking to increase brand awareness and drive more traffic to your website, paid advertising is an excellent option to consider. If you're new to paid ads, here are 5 steps to get started: 1) Know your customers and their customer journey 2) Identify your paid ad goals 3) Choose the right channels for your paid ads 4) Create your paid ads strategy 5) Be patient, optimising and keep testing your ads To dive deeper and understand what these steps involve, check out my latest blog on Dilate Digital - How to get started with Paid Advertising in 5 steps, and let me know what you think! 👇 Give it a read:

Is generating an ROI from paid media getting easier (2)? Yesterday, I began sharing my opinion on the subject ..." if generating an ROI from paid media was getting easier"... And I decided to take a more holistic look at it as compared to just sticking to one school of thought You can read the post here.. https://lnkd.in/dKcDST85 we said that the advent of data restrictions (Ios 14 update) and the inability of AI to create compelling and innovative campaigns that resonates with the audience emotionally were the reasons some people say its not getting easier. Another aspect that poses a challenge is the growing competition in the digital advertising space. As more businesses shift their focus to online platforms, the bidding wars for ad space intensify, leading to higher costs per click and conversion. This makes it tougher for advertisers to achieve a positive ROI, especially for small and medium-sized enterprises with limited budgets. Furthermore, despite AI's capabilities, creativity remains a crucial factor in driving user actions. Successful advertising campaigns rely on compelling and innovative content that resonates with the audience emotionally. Consider Apple's super bowl commercial and other creative ads they have produced https://lnkd.in/dDREz4mM AI may handle some optimization tasks, but it falls short in creating human-like creativity that connects with consumers on a deeper level. To succeed in this evolving landscape, marketers must place a stronger emphasis on creativity and understanding what drives consumers to take action. The era of solely relying on optimization machines is giving way to a new era where human creativity and emotional connection with the audience will play a more significant role in campaign success Those who can navigate these waters with creativity and resilience will have the best chances of generating a positive ROI from their paid advertising efforts. I have a newsletter where i share tips you need to win in marketing if you haven't, sign up for my newsletter. You'll join several others who receive my weekly tips. The link is in my bio.

Paid ads are not a solution for a lack of first customers. The secret sauce is not playing short-term games. I often hear founders talking about quick results and revenue growth on autopilot. But getting your first customers isn't quick. Or automated. It's difficult to grow your business efficiently when you're dealing with budget and personnel constraints. I get that. I was there, too. If you're trying to get initial traction, do things that don't scale. Customer acquisition is the first piece of the puzzle. You also have to find ways to delight them and keep them engaged. These things are rarely scalable. Start by improving your organic growth: 1. Understand Your Audience Better: Don't assume and “know”. Talk to your audience. Learn more about it, its behaviour, pains and challenges. 2. Optimise Your Customer Journey: Before investing in paid ads, find a proven path to purchase. Update your social media strategy, sales page and offering to convert more customers. 3. Find Your Best Converting Channel: The world of algorithms is ever-evolving. Don't try to be everywhere at once. Focus on 1-2 channels, and experiment with content that resonates with your audience. 4. Test, Analyze and Optimize: Staying ahead of the curve requires constant analysis and optimization. Study what works and what doesn’t. Now, it's time to double down on what's working. First customers → manual, organic. New customers → organic + paid ads. That's the proven long-term game. If you've used paid ads, or are considering it, what else have you found to be most effective? Share with me in the comments. ↓ *** If you enjoyed this or learned something, follow me Teddy Alexieva for more in future. Get action steps to increase your customers in 30 minutes. Book a free call here: https://lnkd.in/dbvhcb3X

Want to be successful running paid ads? You need to master your mindset. No one talks about this, so I'll have to. Here's how to make $100k/m for yourself or your clients & not crack under pressure. 1/6 Understand Your Goals Most marketers fail because they don't have a clear vision of what they want to achieve. Know your endgame. Want to make $100K/month? Break it down. What's your daily target? Weekly? Monthly? If you skip this, you'll get stuck on a hamster wheel. Define your KPIs - click-through rates, conversion rates, etc. Make them your North Star. Every decision you make should be moving you closer to these targets. 2/6 Embrace Failure, Learn From It Running paid ads involves a lot of experimentation. You'll fail. A lot. But that's part of the journey. What's important is that you set EXPECTATIONS. Both for yourself and/or your clients. View each failure as an opportunity to learn. What went wrong? What can you do better next time? Make a habit of analysing your campaigns. Look for patterns, adapt, optimise. Never make the same mistake twice. 3/6 Trust In Your Skills Doubt can be crippling, especially when the stakes are high. Trust your abilities. You've got the skills. You've done the research. Don't get emotional & start button-pressing because you're not winning from day one. Best thing you can do? Stay updated with the industry. Implement up to date best practices. Keep learning. 4/6 Understand Your Audience The secret to running successful ads is knowing your audience inside-out. Spend time researching them. Understand their problems, desires, and objections. Then, craft your ads to speak directly to them. Personalisation can boost conversions significantly. Make your audience feel understood. If you know your product is good, & you know your audience like the back of your hand... It's unrealistic for paid ads not to succeed. 5/6 Stay Focused In the advertising world, distractions are everywhere. Stay focused. One week TikTok ads will be hot. The next it's back to Instagram ads. Start with the basics (Google / Facebook) Then horizontally scale to other channels once you've got things working. Don't spend every waking hour in the ads manager. You'll end up being a perfectionist and risk damaging your campaigns. This is where it comes in handy to have a great team. Spread your workload out & play to each others strengths. Exactly what we do at my company. 6/6 Never Forget Why You Started On tough days, it's easy to question why you're doing what you're doing. Don't forget why you started. Whether it's to get your amazing product out to more people... Or to deliver incredible results to clients who are looking for your help. Keep that motivation close. It's your fuel, your drive. And with it, you're unstoppable. Thanks for reading. Like & Repost this & I'll be quite pleased with myself. Love you all. Happy advertising!

🚀 Paid Advertising Strategies: A Game-Changer for Quality Leads 📈💼 In the competitive world of digital marketing, paid advertising holds the key to attracting quality leads and expanding your customer base. 🎯🔍 Discover how businesses leverage targeted campaigns and engaging content to drive conversions and achieve remarkable results. Embrace the power of paid advertising for unparalleled business growth! 💡📲 Read the full article now: https://lnkd.in/eDkacUbA #PaidAdvertising #LeadGeneration #QualityLeads #BusinessGrowth #DigitalMarketing

Paid advertising can be a powerful tool for businesses of all sizes. It allows you to target your ideal audience with laser focus, driving traffic, generating leads, and boosting sales. But let's face it, navigating the world of paid advertising can feel like throwing darts in the dark. Are you tired of seeing your budget dwindle with minimal return?

😻 While the internet still goes crazy over cute cat videos, let's discuss something more exciting – the rise of paid advertising. Put on your thinking caps and get ready to make your business shine with some ad-savvy tricks. 🎩✨ 𝑻𝒉𝒆 𝑹𝒊𝒔𝒆 𝒐𝒇 𝑷𝒂𝒊𝒅 𝑨𝒅𝒔 In this bustling internet metropolis, your business has a chance to shine with front-row tickets to the paid ads extravaganza. But, hold onto your hats, as the competition grows alongside the reliance on these ads. Everyone and their side hustle is competing for that digital limelight. The big question: Are paid ads the ultimate encore for your business, or will they turn into an expensive pantomime? 𝑩𝒆𝒏𝒆𝒇𝒊𝒕𝒔 𝒐𝒇 𝑷𝒂𝒊𝒅 𝑨𝒅𝒔 Now, things get groovy. Paid ads can launch your business into the stratosphere (no rocket boots required). They're like that friend who can't stop raving about how amazing you are. With perks like boosting your business's visibility, it's clear that some serious sorcery is at work. Plus, it's cost-effective, unlike that full-page newspaper ad you once considered. 𝑪𝒉𝒂𝒍𝒍𝒆𝒏𝒈𝒆𝒔 𝑭𝒂𝒄𝒆𝒅 𝒃𝒚 𝑺𝒎𝒂𝒍𝒍 𝑩𝒖𝒔𝒊𝒏𝒆𝒔𝒔𝒆𝒔 But brace yourselves for a plot twist, as the land of paid ads isn't all sunshine and rainbows. 𝕋𝕙𝕖 𝕣𝕖𝕒𝕝𝕚𝕥𝕪? It's a battlefield more crowded and crazier than a Myer Boxing Day sale. Costs soar higher than a sourdough starter, and our brave small business warriors clash swords with budget constraints and ad fatigue. Remember, your customers are a discerning bunch, their skepticism thicker than my uncle's moustache. 𝑻𝒉𝒆 𝑭𝒖𝒕𝒖𝒓𝒆 𝒐𝒇 𝑷𝒂𝒊𝒅 𝑨𝒅𝒔 𝒇𝒐𝒓 𝑺𝒎𝒂𝒍𝒍 𝑩𝒖𝒔𝒊𝒏𝒆𝒔𝒔𝒆𝒔 Let's dust off the crystal ball of advertising (don't worry, no fortune tellers were harmed) and see what the future holds. AI and machine learning are tightening their grip, promising to deliver your ads with ninja-like precision. Get ready for a world of micro-targeting and ads so personalised, they'll write sonnets about your customers' preferences. But here's a prophecy: Diversification shall be your talisman, blending paid with organic, creating a potent marketing potion. 𝑴𝒚 𝑻𝒘𝒐 𝑪𝒆𝒏𝒕𝒔 Now, in my humble yet qualified opinion, paid ads for small businesses in 2024 are like a Swiss Army knife. As the wizards of your own business and if you decide to do it yourself, then embrace technology's gifts and craft an authentic narrative that charms the masses. Be enchanting yet transparent, like a glass slipper, and dance until midnight in the ballroom of success. 𝑪𝒐𝒏𝒄𝒍𝒖𝒔𝒊𝒐𝒏 In this enchanting tale of small business advertising, paid ads are a chapter filled with triumphs and toils. So, diversify like a portfolio even Warren Buffett would wink at, and remember: the mix of authenticity and personal touch is as timeless as a classic fairy tale. Here's to writing your own 'happily ever after' in the annals of small business legends (I might have taken this from Alchemist 😀 ).