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Do you suspect social media algorithms and platform changes are leaving you behind? Has your engagement and visibility dropped? Consider the following strategies to adapt and stay relevant: Stay Informed: This is your power to stay relevant. Regularly follow updates from the platforms themselves, as well as industry news, to keep track of changes in algorithms and features. It is essential to vet the information you read and follow the best resources with unique content and perspectives. Engage with Your Audience: Algorithms are designed to favor content that generates interaction. Encourage comments, likes, and shares by creating engaging content. User comments are the most valuable form of on-page engagement, except for paid subscription clicks. A click-through to your “money page” is most coveted. The best tactic for engagement is to ask questions, use polls, and encourage user-generated content with original “scroll-stopping images.” Optimize Content: Create content to the specific preferences of each platform’s algorithm. For instance, some platforms might prioritize videos over text posts or fresh content over older reposted assets. Most importantly, don’t be so motivated by what you learn about SM algorithms – create for people. Be careful with AI-generated images as they have detectable invisible watermarks. Platforms like Pinterest state that they don’t have an issue with AI Images (as of April 2024), but remember that Google wrote 12 months ago that their algorithm did not penalize AI use; what they did not make crystal clear is that if they discovered you used lots of AI-generated content, they would de-index (murder) your website. Experiment and Analyze: Use the analytics tools provided by social platforms to see what works and what doesn’t. Experiment with different types of content, posting times, and strategies to discover what maximizes your engagement and reach. Diversify Your Presence: Don’t put all your eggs in one basket. Build your presence across multiple platforms to mitigate the risk of algorithm changes affecting your overall visibility. This is a crucial strategy for many experts in 2024. Invest in Education: Consider courses or training on digital marketing and social media strategies. Staying educated on the latest tools and tactics can provide a competitive edge. Paid Advertising: If organic reach is plummeting, consider using paid advertising options to enhance visibility. Most platforms offer targeted advertising solutions to help you reach a specific audience. Collaborate: You can expand your reach by working with influencers or other brands. Collaborations can help you tap into new audiences and benefit from popular content creators' algorithmic advantages. Stay Authentic: Despite the pressures to adapt to algorithmic demands, maintaining an authentic voice and staying true to your brand’s values are crucial. Authenticity often resonates more with audiences, leading to better long-term engagement.

Social media advertising is dead. I've seen this exact statement pop up so man times over the past year or so, and pisses me off every time 🤦♂️ To add insult to injury, it's usually said by some wannabe marketing guru trying to scare-monger small businesses into deserting their existing paid strategies in favour of some BS course they're selling. The truth is there are a lot more challenges and barriers to overcome now than there were two years ago, but by no means does this make it "dead". People are wiser to ads, their guard is up, and the subconscious filter they apply when scrolling through their feed is more effective than ever at spotting unwanted ads rather than posts from their peers. According to Hubspot in 2023, there was a global decline of social media use in 2022, and users are changing the way they interact with the platforms. The same article explains that 54% of social media users utilise the platforms to engage with their friends and family, while another 27% use it to keep up with the latest news. This doesn't leave alot of room for advertisers looking to push their products. There has always been an hurdle with advertising on social media, and it's only become more apparent over the years. This hurdle is the misalignment of goals between the social media platforms and it's users. Platforms are out to make money, and they predominantly do this by allowing companies to show their ads on their platforms, similarly to how many websites make money. Users of these platforms are out to be entertained, not sold to. This means that any advertising needs to be as subtle as possible to avoid being filtered out subconsciously. This is why we've seen such a huge pivot toward entertaining and low-production content, especially on platforms like TikTok. It's not unusual to see huge corporations posting memes that make you do a double-take. The aim here is to create buzz and discussion around the brand rather than to sell products directly. This buzz and new popularity will ultimately lead to sales in the long term. People don't care if content is coming from brands if they're being entertained. Big social media platforms are currently experimenting with ad-free subscriptions, which is a spanner in the works for advertisers, and may lead to more utilisation of organic strategies and influencer marketing rather than paid strategies. For example, Snapchat's new Snap+ subscription has 5 million+ users, and was expected to generate roughly $240 million in revenue by the end of 2023. Overall, I think the majority of advertisers should be focusing on making their content entertaining, perhaps with the exception of companies selling tried and true products with great price points or benefits and a proven market. The chances are these guys will be able to continue putting their offer in front of the right audience, and it will continue to sell. Keen to hear opinions from others, comment below if you disagree! #digitalmarketing

🚀 Frustrated with Your Social Ads Not Converting? 🚀 Don't point fingers at the copy just yet! Take a moment to investigate these crucial aspects first: 🎯 **1) Right Channels:**  Selecting the right social media channel is crucial. Every platform caters to a different demographic and interest group. Research your target audience to determine where they spend their time online. The wrong channel can mean your message is falling on deaf ears. 📏 **2) Measurement Accuracy:**  Traditional tracking might not capture the whole picture. People often see an ad, then search your name or product in another browser or tab. Utilize advanced tracking methods and attribution models to understand the entire customer journey and how your ads contribute to conversion. 🎨 **3) Variety in Mediums:**  Not everyone responds to the same type of content. Some may prefer videos, others text or carousels. Experiment with different content forms to see what resonates best with your audience. A diverse strategy may lead to better engagement and conversion rates. 💡 **4) Organic Support:**  Your paid social ads shouldn't work in isolation. Integrating them with robust organic content and top-of-funnel initiatives can create a more seamless and consistent brand experience. This integrated approach drives awareness and strengthens the overall impact of your advertising efforts. 📱 **5) Mobile Optimization:**  Many users consume content on mobile devices, and if your ad isn't optimized for a smaller screen, your message may get lost. Ensure that text is legible and visuals are compelling on all device types. Mobile-first design isn't just a trend; it's a necessity. ✨ **6) Visual Appeal:**  In a world filled with ads, unique and engaging visuals can make yours stand out. Invest in high-quality, unique creatives that represent your brand well. Avoid generic images and clichés that may cause "banner blindness" and diminish the effectiveness of your campaign. 🎣 **7) Targeting Strategy:**  Overly narrow targeting may limit your reach and miss potential customers. People don't always behave the way algorithms predict. Test broader targeting strategies, and let your engaging copy attract the right audience. Balance specificity with flexibility to maximize results. By addressing these seven areas, you can identify potential weaknesses in your social ad strategy and make informed decisions to enhance performance. It's often a blend of creativity, understanding your audience, and leveraging technology that leads to successful social ad campaigns. 🚀 #ppc #copywriting #b2bmarketing #demandgeneration #acquisition

While organic reach on social media can be limited, paid advertising allows businesses to reach a larger audience and achieve specific goals. https://lnkd.in/g9hKbuat #socialmediamarketing- #socialmedia #digitalmarketing

Here are 11 social media advertising mistakes many business owners, doctors, and entrepreneurs are still making in 2023. How many of them are you guilty of? I just want to get the wheels in your head turning so you're more calculated with the dollars you invest. 1. Using boring headlines that don't get the attention of your ideal client. If you can't draw someone in with your words you'll pay a higher cost per engagement. 2. Selecting the wrong campaign objective for the intended action. Facebook, TikTok, Twitter and Instagram track user habits and they will serve the ad to those most likely to complete the chosen objective. 3. Having an audience size that's too big (or too small). For local audiences it's best to start with general audiences between 90,000 and 150,000 if you can. 4. Relying way too much on interest targeting. You're leaving so much money on the table if you don't have separate campaigns that target a general audience or specific groups. Copy is even more important with these people. 5. Not creating several different custom audiences and following up with them weekly with great content. The money is in the relationship AND the relationship is built with regular quality follow up. 6. Having an offer that doesn't fit your target audience. Do you really know what your ideal client avatar wants and how to add value? 7. Using images that blend in as opposed to differing from other local competitors. The goal is to stand out elegantly. Reverse engineer others in the area to see what they're doing. Be unique. 8. Expecting social ads to convert like Google Adwords. These are two totally different types of traffic. Social media promos can convert well but you can't just send people to any old page. They're not searching for business professionals on the social network. 9. Failing to measure and monitor ads consistently. What you track you can improve. If you're all or mostly hands off you've already lost the game. 10. Falling victim to ad fatigue and not knowing how to refresh. Social media ads can go flat for many reasons like spam complaints, not setting a frequency cap, small audience, etc. That doesn't mean the ad is worthless now. You've got to know how to reignite the campaign. 11. Not split testing the landing page at all or changing too many variables at once. The money is in the details. If one headline doesn't seem to be working, try another then track your conversions. Don't make three changes immediately or else you won't know what actually worked. I've committed some of these errors in the past so don't feel bad if you haven't been paying close attention. Just make it a priority to learn the best practices and don't be afraid to ask clarifying questions.

WHY YOU SHOULD NEVER USE HASHTAGS ON A PAID AD AFTER THIS Using hashtags in a paid ad post is not recommended in a professional setting for several reasons. I'll share my very experience and knowledge with you practically.... The most lethal reason been the fact that hashtags are clickable, and while you have the objective and funnel route you want your audience to take, leading them astray isn't a part of the plan, so, it's necessary to avoid hashtags here as a click on it(either mistakenly or intentionally) will take them off your content and this you couldn't blame them for as it's your responsibility to make sure they arrive where you wanted them to. Secondly, paid ads are already strategically targeted to reach a specific audience based on demographics, interests, and behaviors. Adding hashtags might not provide additional value as the ad visibility is already optimized. Thirdly, hashtags are more commonly associated with organic social media posts, where users actively search for or follow specific tags to discover content. In contrast, paid ads appear as promoted content, and users might perceive the inclusion of hashtags as a desperate attempt to gain visibility. At least for the hashtag and may make light import of the ad itself. Furthermore, hashtags can clutter the ad's message and aesthetics. Paid ad posts typically have limited space to convey a clear and concise message. Adding hashtags could divert attention from the primary call-to-action or key selling points as earlier highlighted. Lastly, using hashtags in a paid ad post might dilute the professional image of the brand or product. Businesses want their paid ads to project a polished and well-crafted appearance. The use of hashtags could make the ad appear less refined and potentially reduce its credibility. In essence, paid ad posts should rely on the platform's targeting features and engaging content to reach the intended audience effectively. Utilizing hashtags might not yield the desired results and could even detract from the ad's overall impact. I hope this helps? Michael Lanre Motojesi Digital Marketing Strategist, Consultant | Trainer | Digital Assets Development #optionnaija #digitalmarketingagencyinlagos #DigitalMarketingHub

In 1997, Andrew Weinreich launched the first social media platform, Six Degrees. Similar to the formats of today, it allows users to create a profile with photos and friend others. LinkedIn emerged in 2002, with Facebook and Instagram to follow in 2008 and 2010, respectively. In its early days, social media was largely recreational. Presently, it dominates as one of the biggest brand-building tools in history. Industry leaders recognized the advertising power of these platforms, transforming photo-sharing apps into centralized hubs for full-blown marketing agencies. Social ad spend is expected to hit US$219.8 billion in 2024. Organic content is increasingly harder to promote. At the same time, unpaid posts can “go viral” and ascend a user to influencer status overnight. For the average user, is paid advertising necessary to grow a personal brand or business? Let’s take a closer look. 𝐁𝐞𝐧𝐞𝐟𝐢𝐭𝐬: With 4.95 billion global users, social media is an extremely competitive landscape. Paid ads allow businesses to target specific demographics and audience preferences to maximize reach and ROI. In total, social ad impressions increase by 20% every year. 87% of marketers say video marketing has directly increased sales. For users aged 16-24, social ads are the number one source of brand discovery. On average, paid advertising can drive a 23% increase in user engagement. The average ROI for social media ad campaigns is 250%. 𝐂𝐨𝐬𝐭𝐬: Determining target audiences takes fine-tuning and experimentation, the financial cost of which can add up before seeing any return. Each platform has different audiences, demands and features. Customizing ads for each platform can be a time-consuming gamble. Determining KPIs is difficult but necessary to establish an effective budget and realistic goals. Most marketing industry leaders assert that a blended approach is key. Let us know your thoughts in the comments! Sources: Hootsuite, HubSpot, & Itnux

Are you tired of scrolling through a sea of forgettable ads on social media? Let's face it, standing out in the digital noise is a tough challenge. But here's the truth: the key to successful social media ads lies in understanding what keeps your audience up at night. It's about tapping into their deepest challenges and desires.💡 Consider this: from snappy Insta ads to relatable TikTok content, successful social media ads share common traits that make them click-worthy. They captivate with creativity, resonate with authenticity, and lead with a clear call-to-action.🚀 But what truly sets these ads apart? It's not just about the platform or the product—it's about speaking directly to your audience's needs. Crafting ads that stand out, speak to their pain points, and align with your brand's essence is the real game-changer.💥 Ready to revolutionize your social ad game? Dive into these ten stellar examples of social media ads that not only hit the mark but redefine what's possible in the digital ad landscape. Discover how brands like Aday, Google, Apple, Loewe, and more have leveraged creativity, relatability, and innovation to win big with their audience. Let's break free from the mundane and make waves with our social ads. It's time to rethink the conventional and embrace the extraordinary in every scroll, click, and share.🌟 https://lnkd.in/gw2WgVDT

🌟 Are you making the most of your Facebook and Instagram ads? 🚀 The competition for paid social advertising is expected to soar over the next five years, prompting brands to focus on top-notch creativity to stand out in the crowd. According to Deloitte and Duke University’s 2023 CMO Survey, social media spending is projected to increase significantly across various industries. 📈 🔍 *Maximizing Your Ad Creative*: - **Iterate User-generated Content**: Experiment with varied hooks to engage your audience authentically. - **Enhance Image Ads**: Add text overlays to boost impact and engagement. - **Embrace Native and Organic Trends**: Incorporate current social media trends into your ads for increased resonance. - **Educational Content**: Deliver informative content through short educational videos or how-to guides to build credibility and trust. 💡 *Effective Strategies*: - **Emoji and Bulleted Lists**: Make your ad copy visually appealing and easy to digest. - **Pseudo-Gallery Video Ads**: Showcase product variety within a captivating video format. - **Scaling Tips**: Scale your successful ads gradually to maintain performance and avoid disrupting the learning phase. 🔥 Don’t miss out on optimizing your Facebook and Instagram ad creative! Share your thoughts on these tactical tips for driving growth and conversion through engaging social media ads. 💬✨ https://lnkd.in/dXDiYwkd