It's almost time for Cannes Lions Festival of Creativity. For most attendees, the event is about toasting the efforts of creative departments, and getting a few deals underway (with some employing an approach of rosé-powered persuasion). I love Cannes because it's a bellwether for the ad industry - and for business more broadly. This week I wrote a column for The Drum about that very thing. You'll find the link - as always - in the comments. #cannes #advertising #creativity #ape
I genuinely think it’s the only time of year where it feels like Brands and Agencies are truly united in a shared quest to make great work. Whether it’s to make something better, raise awareness, entertain people globally, simply make money or just have some bloody fun, it’s the place where that electricity hits you and you celebrate what an amazing opportunity we all have to be part of this incredible industry. It was also FABULOUS to meet you. Thanks for making the time for me 💚
When will 'the best of AI' created advertising' be a separate category? There is a fundamental difference between a human using a machine to output original thought and a machine using a human to emulate originality. So a separate category would be aposite. (P.S. Every time I see AI I think that someone's talking about me. Any other ALs feeling it?).
Sir John, The Lion King
i have been a few times, and i decided that i will only ever go back when i have something meaningful to add. I was hoping this year would be the moment, -it seems next year will be. but always a big fan of real, real stuff, not a fan of the pretentious!
Could be very interesting to know how many creatives subriscibed to premium on the platforms to avoid advertising
Surely creativity should be the antithesis of what trends. There’s a good rationale for ignoring what trends in the industry and keeping your focus on what’s in front of you. I prefer the Japanese ideal of Intoku which loosely translates to “good, done in secret, or for its own sake.”
Bellwether is a lovely word. It should be given protected status before it becomes the next ‘elevate’.
Looking forward to it!
Dan Oates want to look into Going APE with me?!
Co-founder and Creative Director at The Garage Soho & The Business of Creativity
2mohttps://www.thedrum.com/opinion/2024/06/12/we-cannes-fix-advertising-if-we-go-ape