Embarrassing pitch: AI-generated.
Meh pitch: “Please publish this.”
Ok pitch: “This is relevant to the news cycle.”
Good pitch: “I did my homework on your publication. Here’s something that’ll resonate with your reader.”
Excellent pitch: “I spent a week deep-diving into the intersection of what my client does, what your readers like, what your publication stands for, and what you as a journalist love reporting about. Plus, it’s timely.”
Mind-blowing pitch: “Over the past three months, I’ve followed your work, Reporter, and read everything you’ve written, taking notes on the themes that pop up again and again (and ignoring that one article that was clearly assigned out of necessity). I’ve brainstormed several different angles of how to approach you that would be relevant to what my client does and at the same time would be appealing to you and your audience. Here’s a story I KNOW will resonate. Oh, and I have multiple other resources to round out the piece, from individuals using my client’s service to experts in the field worth speaking to. What do you think?
Tl;dr
Find a PR agency that gives a damn.
Co-Founder & CTO of Mark
2mosee you there! 🙂