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It's finally the week of #PrimeDay2024! What will consumer spending look like this year? How can marketers make the most of the extra attention? Skai 's Gil Sadeh recently gave Street Fight his perspective and predictions, including: 💵 75% of US consumers plan to spend the same or even more than they did last year. 👀 For brands, #PrimeDay is an opportunity to raise visibility for slower-moving product lines. 🛒 Another tip: promote less expensive items so new buyers can sample your brand (then remarket your more premium items to them in the future). 🖥️ According to Skai's exclusive consumer survey, the top product categories this year will be: big-ticket electronics, home goods, fashion & apparel, and beauty & personal care items. Get more insights from Gil's interview here: https://okt.to/GND6aV

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