Skai’s Post

Discover the Ultimate Guide to Product Discovery! Explore the top ways shoppers are finding your products—from social media and proactive searches to in-store activations and word-of-mouth recommendations. Brands and retailers must optimize product content across all channels to meet shopper needs from discovery to purchase. Read the full article here: https://ow.ly/kJ6m30sEJsC #ProductDiscovery #ShopperInsights #RetailTech #DigitalMarketing #EcommerceTips #ContentOptimization #RetailStrategy #CustomerJourney #OmnichannelMarketing #RetailTrends

In 2023, #RetailMedia emerged as the fastest growing media channel within the U.S. digital media ad market. From ads on the ends of #grocery store aisles to digital displays on freezer doors in convenience stores, all the way to Sponsored Ads on #retailer websites, Retail Media is everywhere! And, unlike the traditional media channels, Retail Media empowers #brands to directly link ad spending to conversions. Want to find out more about the strengths of Retail Media? Explore our latest FAQ! 👇 #frequentlyaskedquestions #retailmedianetworks #RMN #RM #FAQs #retailmediatrends #retailmediainsights #media

2024 is primed to be a big year for retail media networks.  It’s hard not to see the allure from both sides: retailers capitalize on the consumer shift to e-commerce, and advertisers get access to their unique audiences and data insight. This shared value means retail media is attracting an increasing share of marketing budgets, as manufacturers and brands shift spend to target consumers closer to the point of purchase.  My colleague Marc Brodherson talks to Ad Age about why demand for retail media is on the up. Check it out. https://lnkd.in/evkWwPis #RetailMedia #Advertising #B2C #Retail 

Retail media investments will soon account for 20% of global digital ad spending. To maximize ROI, integrating real-time commerce insights and personalized brand experiences is crucial. Join InMarket’s Megan Avellar and The Clorox Company’s Katherine Bailey Conlon to learn how commerce data can enhance RMN reach and engage key segments, including untapped cash shoppers and competitive private-label buyers. Register for Retail Media Summit at the following: https://lnkd.in/etqsyXDg #RetailMedia #CommerceData #DigitalAdvertising Path to Purchase Institute

Retail Media continues its meteoric rise as a crucial advertising channel. With the vast amount of traffic and commerce still occurring online both retailers and brands are leaning into in-store solutions as part of their retail media strategy. Non-endemic and offsite are also quickly gaining traction as part of a holistic RMN strategy.

Heading to Shoptalk? Let’s meet! The Chicory team will be there to talk about the importance of leveraging contextual commerce in your next CPG advertising campaign 🙌

THE SHOPPER MARKETING REVOLUTION 🛒 Exciting news from the Path to Purchase Institute Retail Media Summit in Chicago! Chris Riegel will be presenting how retailers can maximize their returns with a data-driven approach, attracting new digital advertising dollars to their stores and capturing the full value of their shoppers and media without paying the programmatic tax. STRATACACHE #RetailMediaSummit #RetailMediaNetworks

#TrendAlert - Retail Media: The New Ad King Just attended a fascinating digital marketing seminar by Jennifer Branco, and wow, retail media is having a moment! Here's the deal: Retailers with massive budgets and mountains of shopper data, retailers are becoming advertising powerhouses. Now, they're using it to deliver laser-focused ads, reaching red-hot consumers right at their peak buying moments. Who knew brick-and-mortar stores would become digital ad giants? #retailmedia #digitalmarketing #marketingtrends #retailmarketing #futureofretail #marketingtrends2024 Sources: 1. https://lnkd.in/gjSmr-bM

Trying to determine where you should spend in RMN while battling decreased margins? Let Keen be a source for you when it comes to MMM w/ real time forecasting.