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FYI: In-store retail media is gaining momentum (EMARKETER): by Arielle Feger, Senior Analyst. In this next evolution, off-site, in-store, and upper-funnel formats like connected TV (CTV) and social will play a larger role in marketers’ retail media strategies as they seek more scale and control over their campaigns. Though it still represents less than 1% of US total retail media ad spend, per […] #DOOH #digitalbillboards #digitalsignage

What are the metrics by which one should judge their retail media success? Check out our conversation with Havas Market's Molly Hop to find out!

🛍️ “Some retail media is merchandising, full stop. It is not media in the traditional sense. It's not meant to move the heart in an effort to eventually change the thinking and drive a purchase. It's there at the point of purchase for a consumer” ⌚ It’s time to click play and listen to the latest episode of the Retail Media Moguls with Stuart Adamson to learn how to your retail media consumer data can be measured! Our guest on this episode is David Pollet, the CEO of Incremental - the neutral retail media measurers 📐  🎙️ Learn how data measurement of your campaigns go beyond the storefront, and how innovations like Connected TV are giving brands more reach than ever before Listen to the full episode with the link below 👇 #retailmediamoguls #retailmedia #platform195

There’s no question retail media is a hot and crowded space, but it is also one that is quickly evolving with estimated ad spend to reach $165 billion by 2025. ADWEEK recently outlined a few growing pains of retail media and how the industry can address them.   Kristi Argyilan, SVP, spoke with reporter Kathryn Lundstrom for this story and addressed measurement challenges within retail media. Albertsons Media Collective has been advocating to improve measurement through standardization and by sharing incrementality methodology but there is always opportunity to do more in support of advertisers.   Read more here and comment your thoughts below: https://lnkd.in/gE4yQ5uv   #RetailMedia #measurement 

FYI: In-store retail media is gaining momentum (EMARKETER): by Arielle Feger, Senior Analyst. In this next evolution, off-site, in-store, and upper-funnel formats like connected TV (CTV) and social will play a larger role in marketers’ retail media strategies as they seek more scale and control over their campaigns. Though it still represents less than 1% of US total retail media ad spend, per […] #DOOH #digitalbillboards #digitalsignage

New Lowe’s CMO has big plans for its retail media network (Modern Retail): It really is performance media in its most purest form. You’re going after very discrete audiences using very discrete insights to drive more sales from a certain audience. What’s exciting about the Lowe’s media network is not only taking insights to action, which is really important to activate a great media network, but we’re moving […] #DOOH #digitalbillboards #digitalsignage

ICYMI: New Lowe’s CMO has big plans for its retail media network (Modern Retail): It really is performance media in its most purest form. You’re going after very discrete audiences using very discrete insights to drive more sales from a certain audience. What’s exciting about the Lowe’s media network is not only taking insights to action, which is really important to activate a great media network, but we’re moving […] #DOOH #digitalbillboards #digitalsignage

ICYMI: New Lowe’s CMO has big plans for its retail media network (Modern Retail): It really is performance media in its most purest form. You’re going after very discrete audiences using very discrete insights to drive more sales from a certain audience. What’s exciting about the Lowe’s media network is not only taking insights to action, which is really important to activate a great media network, but we’re moving […] #DOOH #digitalbillboards #digitalsignage

FYI: New Lowe’s CMO has big plans for its retail media network (Modern Retail): It really is performance media in its most purest form. You’re going after very discrete audiences using very discrete insights to drive more sales from a certain audience. What’s exciting about the Lowe’s media network is not only taking insights to action, which is really important to activate a great media network, but we’re moving […] #DOOH #digitalbillboards #digitalsignage

In-store retail media is gaining momentum (EMARKETER): by Arielle Feger, Senior Analyst. In this next evolution, off-site, in-store, and upper-funnel formats like connected TV (CTV) and social will play a larger role in marketers’ retail media strategies as they seek more scale and control over their campaigns. Though it still represents less than 1% of US total retail media ad spend, per […] #DOOH #digitalbillboards #digitalsignage