Skip Carney’s Post

Strategic Shift Propels Company Into Niche Market 🚀 A major food processing company came to us with a problem. They had been working for several years to introduce a new product line with no success. They were convinced it was a marketing problem and that the solution would be a marketing solution. Utilizing our ReVision™ process, we discovered that they were partially correct. The real problem was an operational issue preventing marketing from breaking through. Once we identified that problem and offered two practical solutions, we suggested a change in marketing structure that would allow the company to focus on the new product line in a way that would generate sales without compromising existing products. The company immediately implemented the new plan and successfully entered the niche market. #MarketingRevision #MarketingStrategy #StrategicShift #NicheMarket

Have you ever walked down a grocery aisle and looked for a particular box of cereal only to walk right by it? At BTYcreative, we like to say brands are like a box of cereal! Every element magnifies or detracts from your "box" (aka. brand). That's why your cereal box needs to: 1️⃣ Let customers know what you offer 2️⃣ Have clear messaging 3️⃣ And be distinct from your competitors This is how your brand becomes a GREEEAAAT one🐯! If you need to make your "box of cereal" stand out from the rest- connect with us today! #BTYcreative #MarketingStrategy #Marketing #NationalCerealDay

📌 Should you be worried about the incumbent market leader entering your startup's market? 📌 When Aditi Handa and me launched The Baker's Dozen in 2013, one of the first products as part of our initial 13 product menu was the humble croissant 🥐🥐🥐 The classic breakfast favourite filled with 25 laminated layers of dough and butter - the flaky outside, the mesh of butter scented rings inside and the lingering aftertaste - yum!!! It used to be a task explaining to our team and to customers what a croissant is at that time... Is it a roll? Is a bread? Is it a pastry? Is it a puff? Is it all of this combined? 🙆🙆 However, the Indian customer has evolved exponentially in the last decade and so have the market players. When Britannia Industries Limited launched the 'Treat Croissant' 2 years back and actually called out the word on its packaging, we knew this humble ubiquitous culinary delight had finally found its moment in the sunshine! Expectedly, we were asked - "Do you feel threatened? Will your croissant sales go down? ..." Honest answer - Thank you for the FREE MARKETING! We are all creating this market. We are all helping the customer make better choices. If that can get turbocharged by the marketing and distribution firepower of a Britannia, how is that ever a threat? First of all, the fact that they entered means there is a market for it - TAM tick ☑️ Secondly, one should feel confident enough in one's product to know which customer will choose your brand and why? And if a million other folks become aware of the concept behind your product through the big launches, then that's a bonus! That's your future customer pool being created! Hence, KEEP CALM, BE HAPPY AND HAVE A CROISSANT! #marketing #marketcreation #innovation https://lnkd.in/dNc5hpgF

Premium brands + premium data and technology = premium results! One of the premium cheese brands we have partnered with recently saw a 19.87% open rate on their email campaign. By focusing on Hispanic shoppers who value high-quality cheese and are regularly trying new recipes, we were able to help achieve an impressive open rate. 🧀 PRO TIP: Highlighting your product's premium aspects can boost your marketing efforts. Emphasizing superior ingredients, craftsmanship, and attention to detail can set your brand apart.

This weekend, I delved into the marketing campaigns of Wholsum Foods (Slurrp Farm and Millé), seeking to understand their past efforts and successes. Inspired by my observations, I've developed an improved marketing strategy tailored for their brand. Check it out: #MarketingStrategy #InfluencerMarketing #AffiliateMarketing #dixitdiaries #PerformanceMarketing #D2C #BrandGrowth #MarketInsights

🚀 Ready to take your food brand to new heights? Our data-driven approach at Innov8 Digital ensures that every marketing campaign delivers measurable results. Let’s achieve greatness together! #DigitalMarketing #Innov8Digital #foodmarketing #foodmarketingagency #foodmarketingdigital #foodie #foodlover #foodadvertising #foodpromotion #foodbranding #foodbusiness #foodindustry #restaurantmarketing #marketing #mediagency #foodphotography #socialmediamarketing #digitalmarketing #digitalagency #influencermarketing #foodinfluencer

What does a food broker actually do for me? 🤔 When we have our first conversations of working with future potential clients we get this question all the times and to be fair...we get it! But let us explain.. Food brokers play a huge role in marketing your product... 🤝🏼 We have great relationships for you. 👷🏻 We work closely with manufacturers to help marketing decisions.. 💼 Your business is seen as our business, so it's personal. So the real question is...are you ready to elevate your products to new heights? 🚀

🍫 Hungry for knowledge on how to spice up your promotional game? 😋🎉 Join us as we chew the fat with David Miller, the head honcho of NC Custom (Chocolate Inn | Lanco), about all things FOOD in the world of promotional products! 🎁🍫 In our tasty chat, we'll be dishing out the inside scoop on: 1️⃣ Must-have mouthwatering products that are flying off the shelves! 2️⃣ Unwrapping the power of packaging - how it can make your brand sizzle! 3️⃣ Recipe for success: Creative kit-building ideas that'll make your clients drool. 4️⃣ Seasoned advice for distributors - serving up success one bite at a time! 🍽️🚀 Want to indulge in even more delectable details on this sizzling topic? Check out our special feature, "Food for Thought," in the October issue of Print & Promo Marketing. 📖🍂 Bon appétit, marketing mavens! 🎯✨ #FoodForThought #PromotionalProducts #MarketingMagic #promotionalproducts #promoindustry #ppm #promo

This week's MarkMoments features an in-depth analysis of Rural Marketing with the help of Coca Cola as its example The undisputed beverage giant's rural marketing strategy through meticulous of consumer insights and research serves as a testament as to how through understanding the consumer one can successfully market their product and emerge as the market leader in that segment Follow us on LinkedIn for exclusive content to expedite the magic of marketing! Stay informed about the latest trends, techniques, and innovations that shape tomorrow's Marketing! #ruralmarketing #coke #marketing #marketingstrategy #marketingindia

Hard choices today often lead to good outcomes later, and while today is real, we spend almost all of our lives living in later. Read more 👉 https://lttr.ai/AF57m #Business #BottomLines #SethGodin #SethGodinsBlog #Marketing #Foodforthought #RandomThoughts