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📈 Increased Engagement: Mobile gamers showed a 7% increase in ad impressions per user in Q4 2023 🎮 Casual Games: Revenue for casual mobile games rose by 23% 🎨 Creative Integration: Brands are now seeking more innovative and meaningful ways to advertise to the mobile gaming audience than ever before Let's brainstorm the best way to get your brand in front of the ever-growing mobile gaming audience 🤝 #mobilegaming

Elevate your understanding of ad monetization trends! Our blog post, "The Future Of Ad Monetization; Game Forum Edition," features key insights from industry leaders. Read, learn, and stay ahead in the gaming world. 🌟🕹️ https://lnkd.in/eqpjKZX9 #GameForumEdition #GamingIndustry

Do gaming publishers really need to choose between programmatic and direct-sold? This commentary in AdExchanger suggests that EA might be choosing one over the other, but the reality is that developers can integrate multiple ad mon approaches and channels into titles; even programmatic offers publishers significant control over what ads appear. This move by EA can help raise awareness and credibility for console games as a major ad channel. #AdTech #Gaming #Innovation

Reddit, Inc. has released “The Gaming Advertising Handbook,” a comprehensive guide designed specifically for gaming advertisers, highlighting how to effectively engage with the platform’s expansive and dedicated gaming communities. https://lnkd.in/gEwAtjmB ⭐ #Subscribe to VeryBriefly's #Newsletter #Advertising #Reddit 

“When it comes to gaming, premium is about quality of gameplay, relevancy of the ad for players and authenticity of the actual ad placement, rather than just the game title or publisher. The lean-in nature of games, when combined with player-level addressability, drives higher engagement for advertisers, and a much better in-game experience for players. Now that’s premium.” Our very own Tom Purcell shares his thoughts with other members of the IAB UK Gaming Group in The Drum on why marketers should hold gaming in the same regard as other marketing channels. https://lnkd.in/e3TWNWw3 #InGamePlay #IABUK #ingameadvertising

Great insights from this who contributed to this article 👏🏽 . To add to this; the term 'premium' is rather subjective. From my experience, advertisers prioritize ROI more than ever. With the abrupt transition away from third-party cookies, cultivating brand awareness is paramount. Gaming presents an ideal platform due to its ability to evoke strong emotions and capture heightened attention - perhaps that’s what constitutes premium? The consumer journey often goes unnoticed too. Gaming constitutes a significant portion of our daily media consumption and deserves that recognition. Fandom’s recent entertainment research shows how ads consumed in gaming differ from those in other entertainment channels, impacting brand recall. For example ads consumed during tv streaming are in a more relaxed/passive state of mind where as during gaming our minds are in a more heightened state. That’s why gaming has consistently demonstrated higher levels of brand uplift, underscoring its effectiveness as a marketing channel. The Drum AdInMo Anzu.io Odeeo Activision Blizzard DAX Dubit ESL FACEIT Group - EFG Melinda L. Spence Steve Ford Faye McDowall Tom Purcell Michael Smith Rohan Premnath Rich Jones

Attention game developers! Learn how to adapt your rewarded video ads strategy for maximum success. Our latest blog post covers everything from data analysis to staying flexible in the fast-paced world of mobile gaming. Check it out: https://lnkd.in/e_PtPY_z #GameDev #AppMonetization #DataDriven

It appears there may not be a "year of gaming," but rather that the marketing channel will experience gradual, steady growth over time. Gaming is already so ubiquitous in our culture. In fact, more Gen Zers play video games than eat breakfast. (Now, that's saying something) 🎮 Today's marketers are learning other ways to reach gamers beyond in-game advertisements and publishers are starting to place ads in premium console titles. At the rate it's going, it's safe to say that the "year of gaming" could become a "decade of gaming." #YearOfGaming #Gaming #GameAdvertising

An interesting perspective on the region from ExchangeWire. DOOH, Gaming, Mobile...as standout's for the region. Thanks to Kamal El Agha كمال الأغا for the commentary from IAB MENA Measurement Taskforce.

Gaming has a vast global audience and is a key driver of culture, yet in-game advertising spend remains stubbornly low, according to WARC Media’s latest Global Ad Trends report titled Gaming: Advertising’s untapped opportunity. https://lnkd.in/g4TSbA37