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Curious about how different audiences watch CTV? Nielsen's latest article has some answers! 📈 Drop a comment below, and let's chat about how we can leverage this to supercharge your campaigns! https://bit.ly/4bnw5KE 

Snapchat Outlines Evolving Ad Tools and Creative Options https://ow.ly/qqwc50SZ0BK An overview of #Snap’s evolving #AdTools #Snapchat #SnapchatAdTools #SnapchatCreativeOptions #SocialMedia #SocialNetwork #KnowYourSocial

OMD USA's Luke Lambert, Snapchat’s Aarti Bhaskaran, and Amplified Intelligence’s Karen Nelson-Field PhD took to the stage at Omnicom Cove for ‘The Attention Economy: Leveraging AR for Enhanced Brand Engagement’ in a panel that explored how OMG and Snapchat, with Amplified Intelligence, tested AR ad formats to drive 5X more attention than video. The discussion highlighted how AR boosts brand lift, captures more attention, and integrates into media strategies, setting new standards in advertising.   "AR is used by 300 million users a day on [Snapchat]. So, that's why whenever we talk about AR — it's not just this innovative thing you add on to your media plan, but we really think holistically about how we want consumers to engage on the platform" - Aarti Bhaskaran Contact us to find out more about this year's Omnicom Cove programming: cannes.omnicomgroup.com   #OmnicomCannes #CannesLions2024 #Creativity

If you’re an advertiser concerned about cookie deprecation, CTV may be the stone left unturned. CTV solves the challenges of targeting via cookies by instead relying on IP addresses. This approach allows advertisers to reach relevant audiences more consistently. Read more here: https://hubs.li/Q02pjdvR0

Consumers spend over 50% of their screen time on apps but only 12% of ad spend targets them. As web audiences decline due to AI search innovations, it’s time to diversify your digital strategy. At MobileFuse, we have 15 years of expertise in reaching your audience through in-app, CTV, and DOOH platforms. Connect with us in Cannes. Let’s set up a meeting! #MobileFuse #AdTech #DigitalAdvertising #CannesLions2024

🚀 Ready to unlock the secrets of Connected TV? 🚀 Check out our latest slide show, "10 Things You Don't Know About CTV for 2024" from Origin! 📺 Discover how CTV is taking the advertising world by storm, with ad spends rocketing to $30.10 billion, precision targeting that’s out of this world, and shoppable TV turning science fiction into reality. Plus, see how smart home integration is revolutionizing viewer engagement and the rise of ad-supported models. Don't miss out on these game-changing insights that will transform your advertising strategy! 🌐 #CTV #AdTech #DigitalMarketing #Innovation Fred Godfrey  📺 Stephen Strong

📺 Looking to maximize your TV ad spend? Kate Ludwig, Swoop’s Vice President of Advanced TV Partnerships shares her valuable insights on advanced targeting strategies despite an evolving TV advertising landscape with MM+M’s editor, Marc Iskowitz. Watch and learn how to: Navigate the fragmented ecosystem, leverage custom audiences and ensure privacy compliance. Reach qualified households effectively and enhance campaign performance. 🚀 Discover how machine learning and AI can help create precise, privacy-safe segments for ads to maximize reach and engagement. Let's embrace the future of TV advertising together. #tvadvertising #advancedtargeting #healthcareadvertising   https://lnkd.in/gUVDf6Mp

If you’re an advertiser concerned about cookie deprecation, CTV may be the stone left unturned. CTV solves the challenges of targeting via cookies by instead relying on IP addresses. This approach allows advertisers to reach relevant audiences more consistently. Read more here: https://hubs.li/Q02pjdvR0

Lee Doyle, Chief Investment Officer at Empower Media, joined us on #SimplifiTV to discuss how the landscape of CTV is unfolding, revealing a paradigm shift in advertising accessibility and effectiveness. Doyle highlights the opportunities for businesses of all sizes, especially SMBs, to engage with precise targeting and reduced costs. #CTV #SMB #PrecisionTargeting Don't miss Lee's expert opinion on navigate this evolving terrain. https://lnkd.in/gqCvgdBy

🌠 CTV's Meteoric Rise & Traditional TV's Pivotal Shift in 2024 📺 Let's unpack the seismic changes reshaping the TV and digital advertising landscape. 🌐💡 🚀 CTV Takes Center Stage: With a projected ad spend of $30.10 billion, Connected TV (CTV) is not just evolving; it's leading the charge in the advertising realm. 🎬 Viewers' Choice: Why are viewers migrating massively to CTV? It's simple! On-demand content, personalized viewing experiences, and innovative interactivity are setting new standard. 📊 The Decline of Traditional TV: As traditional TV ad spend experiences a steady decline, we're witnessing a historic shift in where and how advertisers allocate their budgets. 👥 Demographics on the Move: Advertisers, take note! The Gen Z and Millennial cohorts are flocking to CTV, with viewership numbers soaring. 🎯 The Power of Targeting: Step aside, one-size-fits-all advertising. CTV's targeting capabilities are a game-changer, offering unprecedented precision to reach the ideal audience. 💼 Big Money in Political Ads: The 2024 election cycle is set to funnel an astonishing $1.5 billion into CTV channels. Politics has never been so digitally savvy. Check out more of the Key Statistics of CTV Advertising Growth and TV Decline in the blog post: https://lnkd.in/dF-AaE_g #CTVAdvertising #CTV #Data #AdTech #Tech