Smaato (Now part of Verve)’s Post

Key stat: Political ad spending will hit $12.32 billion this year, according to EMARKETER December 2023 forecast. That’s nearly three times what it was in 2016. Beyond the chart: Political ad spend will impact other segments of advertising as well, considering ad buys from political groups mean less inventory for everybody else. Political advertising is shifting toward digital, as noted in our US Political Ad Spending Forecast 2024 report. And 45.0% of digital political ad spend will go to connected TV this year. With generative AI presenting the risk of misinformation and disinformation, advertisers will face pressure to establish clear AI policies. #digitalmarketing

Saw this on X which was pretty well done, clever use of AI and real fears in the digital media advertising space, a meme account called @digital_chadadvertising agencies need to find clever ways of differentiating themselves from each other and showing the client value. The speed in which technology and digital media is moving, agencies need to really be on their game come 2024. Smaller agencies can move just as quick for far less costs.

Top 5 adtech tools this week: from #genAI powered analytics to #programmatic #CTV ad transparency, here’s our round up of new ways to power up your #tech stack. Each week, the PMW editorial team selects five of the latest product releases from the #adtech and #martech worlds, with our verdict on why they made the cut – and why you should pay attention. Find out more in the link below. This week: PyMC Labs: new generative AI tool helps answer the biggest questions in marketing with 1749 Magnite: Greenbids picks SSP to help reduce carbon impact of digital advertising The Brandtech Group: fusing Acorn-i with Jellyfish to create Jellyfish Commerce Billion Dollar Boy: launch of innovation unit Muse OpenX: new programmatic tool TV+ to boost quality of CTV market Niall Oulton Julie S. Guillaume Grimbert 🌱 Claire Leon Ross Caveille Nick Emery Thomas Walters Becky Owen Adam Roodman Yahoo Ashwin Navin Samba TV Chris Kane Jounce Media Geoff Wolinetz #advertising #marketing #performancemarketing #ai #influencermarketing #socialmedia #agency #digital

US ad spend is forecasted to grow 6.8% next year, surpassing $400 billion, per EMARKETER. While the market remains strong, AI tools, attribution advancements, and cautious consumer behavior add complexity. Explore the trends shaping ad spending for the latter half of 2024 in this sponsored article by Ansira: https://lnkd.in/gPF3EF2H #media #advertising #adspending 

Forrester Research published a new report on the bad ads ecosystem. The purpose of the report is to callout the increased threat of bad digital advertisements in the wake of AI proliferation.  When consumers are exposed to bad ads, it leads to growing mistrust of good ads or ad blocking altogether. Sites with growing inventories can cause bad ads to proliferate, with YouTube and Instagram video inventories being highlighted specifically. Bad actors typically operate in environments where CPMs are low.  One way to help alleviate this proliferation is to establish a pricing floor that would prove too expensive for creators of bad ads. The table below identifies five types of bad ads, their definition and potential consequence. #digitaladvertising #maliciousads #brandsafety #digitalads #badads #qualityadvertising #programmaticadvertising #digitalvideo #adinventory #CPMs #qualityads

🌟 Explore the art of digital advertising with expert Cameron Campbell! Uncover how to optimize ad designs across platforms and harness AI for enhanced ad performance. Essential insights for every marketer! 🚀

Wondered about the future of Programmatic Advertising? 📚 📽 In our latest video, Alen Nguyen from RTB Panda highlights the top trends in programmatic advertising for the coming years 🚀. From AI-driven optimization to the shift towards first-party data, these insights will help you stay ahead in the ever-evolving digital landscape. #AdTech #RTBPanda #ProgrammaticAdvertising #DigitalAdvertising #AI #MarketingTrends #MediaBuying #TechTrends #AdvertisingTechnology

RETAIL REALITIES Missed our webinar? No problem. Check out our summary video to hear all about how AI can aid Performance Max campaigns. Hugh-Peter Ward, Senior Paid Media Manager at 26PMX and Google's very own Sam Craggs discuss their thoughts on the new era of ads. To watch the full webinar, visit: https://hubs.li/Q02FNvKy0

This strategy increases the amount of biddable inventory available to your audience in programmatic auctions, expands your reporting options to monitor all strategies that result in a conversion, and creates a more cohesive advertising campaign for your customers. https://ow.ly/c3Ht50RoVS3 #marketing #martech #technology #AI