Smaato (Now part of Verve)’s Post

Digiday is around the corner! We’re excited to share our latest breakthroughs in user acquisition, app monetization, and campaign performance. Let's talk about: 🎯 How to recapture addressability with Anonymized Targeting on Almaty Digital Mobile Inventory. 💸 How to elevate monetization with new video monetization features on or full-stack video and CTV platform. 📲 How to accelerate user acquisition with Almaty Digital's insights and strategies. Hurry up to book a meeting!

"With the mobile app and gaming industry more saturated than ever, publishers face significant challenges in capturing consumer attention and attracting new users. First, platforms like TikTok and Instagram are dominating the social media landscape, making whatever space is leftover even more valuable. Second, the loss of signal in audience tracking due to Apple’s privacy restrictions has made the process of targeting the right customers at the right time inherently more complex. Lastly, add in the summertime, when screen time usage rates typically decrease, and it becomes that much harder to gain eyeballs." Continue to read "Four Ways To Capture Consumer Attention In The Mobile App Market" #consumer #mobileapps #gamimng #tiktok #instagram

Facebook Ads. Here's how the campaign objectives align with business goals: 1-Awareness. Introduce your brand to a new audience. 2-Traffic. Drive traffic to a specific web page, app, or Facebook Page. 3-Engagement. 4-Leads. 5-App promotion. . 6-Sales. . . . . . . . . . . . . #facebookads #facebookadvertising #facebookmarketing #facebookadsmanager #facebookadstips

🚀 Exciting Update for App Marketers! 🚀 Google Play Store's new feature, Custom Store Listings with Keyword Targeting, is a game-changer for enhancing app visibility and user engagement. Define Play Search keywords to drive users to specific listings, tailor your app’s presentation for different regions and languages, and align store listings with Google Ads campaigns for consistent messaging. Start optimizing today and watch your app soar! Do check out the frameworks you can leverage to plan and execute Custom Store listings. Always open to feedback and questions. For more such amazing updates, join our community here - https://lnkd.in/gyrWSacj #AppMarketing #ASO #GooglePlay #CustomStoreListings #KeywordTargeting #MobileMarketing

🇨🇳 Meet the Adikteam at #ChinaJoy2024 from July 26-27! 🎉 Taoufik L., Nadya K., Qiuyue(Zoya) C. will be there to answer all your burning questions about app retargeting and churn prediction 🎯 🔮 Will you be there? Get in touch to set up a meeting! 🗓 #appretargeting #mobilegrowth #userretention

Another exciting update is coming to Advantage+ Shopping Campaigns! This week, businesses will be able to define engaged customers (website visitors, app visitors, etc.) and existing customers using custom audiences. With this feature, reporting breakdowns for new, engaged, and existing customers can be obtained through the "audience segments" breakdown in ads reporting.

Facebook Pixel Conversion API Helps To Reduce CPP & Improve Targeting. Here is The simple steps To Connect Conversion API Pixel 1 - Log in to Facebook for Developers. 2 - Create or select your app. 3 - Go to the "Access Tokens" section. 4 - Generate a token with necessary permissions (e.g., ads_management). 5 - Copy the token for use with the Conversion API requests on your server. #Facebookadstips #metaads #onlinemarketing #facebookads

🚀 Unveiling key strategies for driving low-cost app installs and sales on TikTok, thanks to the expert insights from House of Marketers Their recent guide demonstrates how TikTok can be a game-changer in reaching a young, tech-savvy audience. 📱 Explore practical solutions for ad fatigue and tracking, and learn about TikTok's algorithm which emphasizes user preferences, creating a level playing field for marketers. The guide also highlights TikTok's AEO solutions to enhance engagement and conversions. 📊 A must-read for marketers seeking to enhance app visibility and effectiveness this year. #TikTokMarketing #AppMarketing #DigitalAdvertising #UserAcquisition #MobileMarketing

📱 Connect with the right users on Google Play! We revealed new tools at #GoogleIO to help you create a more seamless and personalized experience for your audience: 🎯 More custom store listings: Reach specific user segments with tailored messages. 🔎 Better cross-device discovery: Make it easier for users to find your app across all their devices. 🔗 Deep links: Guide users directly to relevant content within your app for instant engagement. Let us know in the comments which update you're most excited about! 👇