Smaato (Now part of Verve)’s Post

I was asked by Apptica for my creative predictions for 2024 for their annual report: In 2024, we will see more and more experimentation with hybrid formats and visual techniques as advertisers chase performance. It will be crucial for publishers to find the perfect creative mix that is channel-specific; the one-size-fits-all mindset will no longer cut it. UGC is no longer just a bit-part player in a publisher's creative strategy; for many, it is THE creative strategy. However, due to an oversaturated marketplace of creators, audiences have become more and more savvy about some of the tricks that made content feel authentic before. It will require a lot of testing and experimentation to unlock UGC's full potential. What are you creative strategy predictions?

Apptica mentioned us in their report — State of the market in 2023: An annual analysis of app market and advertising activities! Kirill Zhukovsky, Chief Product Officer at ZiMAD, shared his insights on making well-performing creative assets and their lifecycle. Follow the link (https://lnkd.in/eAameMuH ) to download the report!

New report alert! 🔥 Explore how the app market evolved in 2023 through our latest paper packed with market trends, charts, rankings, and insights from the leading experts. What you will find inside: ◾ Downloads & Revenue data on top titles; ◾ Ranking of the top GEOs and verticals; ◾ Retention benchmarks in gaming and non-gaming genres; ◾ The most active advertisers; ◾ Advertising share of gaming genres; ◾ Trends in creatives' format and life cycle and much more A special thanks to Lorenzo Rossi (REPLUG - App Marketing Experts), Maor Sadra (INCRMNTAL), Stafaniya Radzivonik (马小旭) (Smaato (Now part of Verve Group), Chris Szymanski (AppAgent / Strategic & Creative Mobile Marketing Agency), Kirill Zhukovsky (ZiMAD) for the insightful contributions. The report is available here ⤵ https://lnkd.in/enMzqT-Y #mobilemarketing #mobileapps #mobileanalytics #mobile

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Global mobile ad spending reached $362 billion in 2023, an 8% increase over the previous year. This was driven by revenue from short-form video and video-sharing apps, according to Data.ai’s new State of Mobile 2024 report. The report projects mobile ad spending will hit $402 billion in 2024, a 11% year-over-year increase. Marketing Dive has more. https://https://bit.ly/494knmK

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