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"Presumed Innocent" on AppleTV was the top show on the TVision Power Score for the week of July 22-28, 2024, reports NextTV. The TVision Power Score identifies the CTV content that best captures attention and engagement across all major apps, each week. #CTVMeasurement #Attention https://bit.ly/46x6wVN

Don’t need to be my own echo chamber 😉 but I do want to say this: Audience reach and duplication is essential to the media planning process. Comscore’s recent coverage – of both the Roku platform and Roku Channel – allows media planners to compare and duplicate a platform audience (ie Roku, Amazon, etc) with channel audiences (ie Hulu, Roku Channel, Tubi, etc) on an even playing field. Pretty big deal. Fun facts: according to Comscore, Roku is the #1 Operating System and Roku Channel is the #1 FAST channel. But, that isn't even the cool part. For the first time, using third party measurement, I can say: over half of the streaming time on key apps (Netflix, Prime Video, Hulu, Max, YouTube and Disney+) happens on a Roku! Thanks to incredible partners at Comscore, Inc. for making this possible, including Rebecca (Forster) Marco, Dan Martin, Ricky Miller, James Muldrow and Marie Scoutas and the team at Roku Advertising, Scott Huang, Ziggy Zografakis, Sarah Saul and Youssef Ben-Youssef. Link to blog: https://lnkd.in/edHqUgYR Link to AdWeek article: https://lnkd.in/epsC8HbH

Demand Side Platforms (DSPs) are the central tool that advertisers use to reach millions of people every day, across the web, apps, connected television (CTV), digital out of home, and digital audio. A DSP is a sophisticated digital instrument that helps these businesses grow. DSPs bring three different resources all into one platform interface. #DSPs #demandsideplatforms #paidmedia

Experience the Convenience of LG TV’s Built-In Browser https://lnkd.in/gCQgRBzY Experience the Convenience of LG TV’s Built-In Browser LG TVs come with a built-in web browser, offering a convenient way to browse the internet directly from your television. This feature enhances the functionality of your TV, allowing you to access websites, stream content, and engage with online services without needing an external device. Here’s a comprehensive guide on how to make the most of LG TV’s built-in browser, including setup, features, and tips for an optimal browsing experience. 1. Setting Up LG TV’s Built-In Browser To use the built-in browser on your LG TV, follow these steps to set it...

#V4VeekendVibes Ufone 4G once led the advertising battle among rapidly growing GSM operators, focusing not just on selling their packages but on emphasizing the importance of voice quality. During that time, voice quality was a key priority for all mobile consumers. Even today, this priority remains significant, as evidenced by the visible shift of voice consumers preferring OTT calling apps over traditional GSM services, some to save cost, and some for better voice quality.

Three stats around CTV supply-chain transparency on my mind lately: 1) There are now up to 114 supply paths to a TV app, with price variation up to 250% 😯 (Credit: MiQ) 2) Multi-hop supply chains are expensive - the average price of a resold CTV impression is +39% higher than a directly sold one (Credit: Jounce Media) 3) There are 10 SSPs with direct connections to 15 or more of the top 25 CTV rights holders (OEMs, Content Owners, App Developers) - including TripleLift (19 of 25!) (Credit: Jounce Media) Agency/advertiser friends, is directness a priority when evaluating CTV partners? Alternatively, what other criteria have been top-of-mind?

Ad networks are pushing connected TV (CTV) solutions like never before. And here's why. 👇 There are around 130M households in the USA. And more than 120M own 1 (or more) CTV devices. Up 30M new devices since 2019. In other words, your ads could reach almost every household in the USA. And on top of that ad tech is only getting better by the day. Think that sounds interesting? Read our full report to learn how effective CTV ads are, their costs, and what industries are thriving on the channel. https://lnkd.in/g2fE7m7V

Connected TV is shifting to a #mobile mindset, offering the benefit of seeing both immediate impact and measurable results. Read our new free paper produced alongside Roku, AppsFlyer, and tvScientific here 🔽 https://lnkd.in/ebJgvZ6p 📱Second screening – why the prevalence of mobile phones while watching TV is important when media planning. 📈 Measurement – advanced techniques such as Media Mix Models are important. MMM safeguards advertisers from ongoing privacy updates that will continue to limit data signals. 🎨 Creative – consider multiple creative variations to support testing needs and placement context. 🔬 Testing – essential to enable optimization of campaigns and best done well in advance to build on learnings #mcsaatchi

What are Broadcast Receivers in Android? Let's deep dive into the Broadcast Receiver: An Android component Check it out: https://lnkd.in/dmXSH5Cv #AndroidDev #Android #Kotlin #BroadcastReceiver #Blog

Connected TV is shifting to a #mobile mindset, offering the benefit of seeing both immediate impact and measurable results. Read our new free paper produced alongside Roku, AppsFlyer, and tvScientific here 🔽 https://lnkd.in/epbVxikN 📱Second screening – why the prevalence of mobile phones while watching TV is important when media planning. 📈 Measurement – advanced techniques such as Media Mix Models are important. MMM safeguards advertisers from ongoing privacy updates that will continue to limit data signals. 🎨 Creative – consider multiple creative variations to support testing needs and placement context. 🔬 Testing – essential to enable optimization of campaigns and best done well in advance to build on learnings