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🗳️ In the current US election cycle, CTV ad spend is projected to increase by 33% compared to the 2022 cycle. Our own Morgan Jetto shares why election ad dollars are shifting toward CTV in 2024, and what political marketers should be doing to make the most of this key channel. Head over to Association of National Advertisers for insights on: 🎯 Targeting capabilities 🔒 Brand safety 🇺🇸 Budgets for national vs. regional campaigns https://hubs.la/Q02mVW0S0

Historically, the majority of political advertising dollars have been spent on Linear TV leaving Traditional TV viewers inundated with spray-and-pray political ads for months at a time leading up to Election Day. In 2024, it's predicted that Linear dollars will significantly shift into CTV, and our hope is that this will improve the viewer experience if advertisers leverage the flexibility, precise targeting, and data driven capabilities of CTV. It's more important than ever to partner with the right CTV provider for the political season. Reach out to the team here at Strategus to learn how we can quickly activate your political ad campaigns. #CTV #PoliticalAds #ManagedService https://bit.ly/46WpeWf

Historically, the majority of political advertising dollars have been spent on Linear TV leaving Traditional TV viewers inundated with spray-and-pray political ads for months at a time leading up to Election Day. In 2024, it's predicted that Linear dollars will significantly shift into CTV, and our hope is that this will improve the viewer experience if advertisers leverage the flexibility, precise targeting, and data driven capabilities of CTV. It's more important than ever to partner with the right CTV provider for the political season. Reach out to the team here at Strategus to learn how we can quickly activate your political ad campaigns. #CTV #PoliticalAds #ManagedService https://bit.ly/3tYfWuj

Political is an ideal use-case to bring in an outsourced Ad-Ops partner if you're an agency or publisher as a way to improve operational & cost efficiencies enabling the ability to scale up/down quickly to meet changing demand.

With media consumption habits evolving, #political ad spend has greatly increased on #CTV. But how does targeting voters on CTV differ from linear channels? Check out our latest #blog on political advertising to learn more. #AdTech

Historically, the majority of political advertising dollars have been spent on Linear TV leaving Traditional TV viewers inundated with spray-and-pray political ads for months at a time leading up to Election Day. In 2024, it's predicted that Linear dollars will significantly shift into CTV, and our hope is that this will improve the viewer experience if advertisers leverage the flexibility, precise targeting, and data driven capabilities of CTV. It's more important than ever to partner with the right CTV provider for the political season. Reach out to the team here at Strategus to learn how we can quickly activate your political ad campaigns. #CTV #PoliticalAds #ManagedService https://bit.ly/3QJSJVP

Historically, the majority of political advertising dollars have been spent on Linear TV leaving Traditional TV viewers inundated with spray-and-pray political ads for months at a time leading up to Election Day. In 2024, it's predicted that Linear dollars will significantly shift into CTV, and our hope is that this will improve the viewer experience if advertisers leverage the flexibility, precise targeting, and data driven capabilities of CTV. It's more important than ever to partner with the right CTV provider for the political season. Reach out to the team here at Strategus to learn how we can quickly activate your political ad campaigns. #CTV #PoliticalAds #ManagedService https://bit.ly/45Yro6C

Historically, the majority of political advertising dollars have been spent on Linear TV leaving Traditional TV viewers inundated with spray-and-pray political ads for months at a time leading up to Election Day. In 2024, it's predicted that Linear dollars will significantly shift into CTV, and our hope is that this will improve the viewer experience if advertisers leverage the flexibility, precise targeting, and data driven capabilities of CTV. It's more important than ever to partner with the right CTV provider for the political season. Reach out to the team here at Strategus to learn how we can quickly activate your political ad campaigns. #CTV #PoliticalAds #ManagedService https://bit.ly/3QDciil

Historically, the majority of political advertising dollars have been spent on Linear TV leaving Traditional TV viewers inundated with spray-and-pray political ads for months at a time leading up to Election Day. In 2024, it's predicted that Linear dollars will significantly shift into CTV, and our hope is that this will improve the viewer experience if advertisers leverage the flexibility, precise targeting, and data driven capabilities of CTV. It's more important than ever to partner with the right CTV provider for the political season. Reach out to the team here at Strategus to learn how we can quickly activate your political ad campaigns. #CTV #PoliticalAds #ManagedService https://bit.ly/3SreZVK

Combine linear TV's broad appeal with CTV's pinpoint targeting to maximize your political campaign's impact. 📊 With 80% of US households owning a CTV device, this is the ultimate strategy for reaching voters. Learn more about leveraging CTV for your next political campaign: https://lnkd.in/gtFutxKz #PoliticalAdvertising #CTVAdvertising