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Tensions were higher than ever in the Euro 2024 semi finals. And when England scored a 90th minute winner, the boost in resulting ad views was huge. https://lnkd.in/eRHNKm2h Our latest streaming and advertising trends from the tournament demonstrate the importance of having adtech that can handle one-to-one addressability during massive, sudden traffic peaks. #dynamicadinsertion #ssai #ctv #euro2024 #streaming #advertising

Online shopping has been significantly increased during the past years. However, have you wondered how many entertainment-related goods sold online globally in 2022 and what's the future of these hobby/entertainment e-commerce purchases? 👉 https://lnkd.in/eFhk8yBH #statista #entertainment #media #streaming #ecommerce

When AVOD and FAST services work with partners that can provide them with transparent programmatic data, it's much easier for them to grow their advertising revenue. 📈 Publica By IAS VP Strategy Paul Gubbins spoke to the team at VideoWeek recently about the steps streaming publishers can take to improve their yields, and viewers streaming experiences. #CTV #Streaming #AdServing #SSAI #AVOD #FAST #Programmatic

Read how DeviceAtlas were able to optimize Transmit's analytical capabilities and eliminate all device data discrepancies, allowing them to continue to lead the way for integrated picture in picture advertising solutions for live streaming. https://hubs.la/Q01_kXWL0 #advertising #data #streaming #analytics #ottplatform #ottvid #livevideostreaming

As streaming became more popular, advertisers have had to shift their focus from traditional media to digital and social platforms. Register at www.futureofvideo.us to learn more! If you missed today's session, you can still register and watch on replays! [Great presentation Sarah Lee, Ph.D.!] #futurevideo24 #advertising #streaming #marketresearch #parksdata

Ad supported and subscription models can not only coexist in streaming sports, they can create new value for rights holders and an enhanced experience for audiences.

MarketCast's new data reveals that women’s sports are driving streaming subscriptions with fans showing high loyalty and a willingness to pay more for streaming services, presenting a significant opportunity for sponsors and advertisers. Take a look at the data here: https://hubs.ly/Q02DcLsG0

With OTT advertising revenue projected to soar over the next four years, marketers should make the most of the increased hours new users are spending on OTT video platforms. These 12 statistics cover key factors in OTT's global growth and where the future of streaming media is heading: https://hubs.la/Q01Zsb-l0 #OTT #Advertising #Streaming #CTV #DigitalMedia

Headed to CTV Ad Days? We'll see you there. 👀👋 Make sure to tune in to Dave Clark, Jenny Burke, Natalie Gabathuler-Scully, Adam Markey, and Julie Clark as they discuss the latest developments in CTV advertising. 📺 #adtech #ctv #connecrtedtv #FAST #streaming #sports #firstpartydata #programmatic #nativeadvertising #digitaladvertising #CTVAdDays https://lnkd.in/dcujsQUZ

🚨 Streaming services have raised their prices for ads free services 🚨 To your advantage, now you’ll have more eyes seeing your products! Let us help you get started #DBXSMarketing #traditionalmedia #digitalmedia #advertising #socialmedia #videoproduction #branding #adagency #experience #fullservice #ROI #returnoninvestment #streaming #ads