SMCC- Sponsorship Marketing Council Canada’s Post

Who are the highest spending brands, without a sponsorship in your state? There are over 300 brands in Australia with sporting sponsorships across multiple states. Here we take a look at Australia’s biggest sponsorship spenders, without a presence in WA. While dependent on each brand’s objectives, a WA-partnership would complement their current activity – a way to efficiently grow reach and engagement amongst audiences on the West Coast. Check out the full case study and learn how Scout can help you take a more targeted approach to sponsorship sales: https://lnkd.in/gZfq2qVY Alexander MacAdie Mark Isaacs Analyst Economy Mike Morris

The SMA Academy Impact Sponsorship Sales summer session is underway with participants from across the nation representing every rights-holder category you can imagine from the arts, education and associations, to sports and entertainment venues. Top experts in the industry are facilitating the sessions, including Sally Beamer and Gerry Tabio from the Creative Resources Group. Here are a few important takeaways from their session: • Never treat your potential partner as a category. Take the time to find the uniqueness in every partner. • Strive to learn 70% of what you need to know about a potential partner. Knowing the 70% will earn you the 30% that only the partner can give you. • When you reach out to a potential partner, remember you are not selling your sponsorship. You are only selling a meeting. • Scaling is the enemy of customization. One well-written custom email will create better results than 100 generic emails. Learn more about the SMA Academy: https://lnkd.in/gJ69Rzqd #SponsorshipRockstars #SMAAcademy #ImpactSponsorshipSales #ProspectingRevolution #MarketingInsights #SponsorshipExperts #SalesTraining #IndustryLeaders #LearnAndGrow #SponsorshipSuccess #ClientConnections

Sweepstakes are often a component of sponsorship marketing — giving away tickets, merchandise, etc. While sweepstakes are a great hook, the key element to drive more sales and gain new customers is the strategic planning of your promotion. That’s where we specialize. Planning for 360° campaigns is what we love doing the most. Ask us how we can help your next planning initiative.

We would like to wish everyone a Happy New Year. Best of luck throughout 2024. As we embark on a New Year - we wanted to outline some key challenges #sportspublishers #sportscontentmarketers will face. As a starting point - we feel that publishers will need to carefully navigate tentpole & non-tentpole revenue opportunities. Filling sponsorship inventory is always challenging. Creating sponsorship programs around tentpole events can aid direct sales efforts. However #sportsmarketers need to balance sponsorship sales with new technology in a way that builds loyalty and engagement. Doing so will help drive the sale of CPM inventory during NON-Tentpole events.

If you're organising sponsors for your next event - here's a question: "What's the actual cost of that sponsorship?" When hunting for sponsors, always remember to take into account the true cost of sponsorship. Pay attention to all the costs involved in acquiring and managing sponsors, such as design, marketing, and physical presence expenses, as well as your time to acquire them. And don't forget to consider the cost of administering sponsorship once it's secured. You don't want to get into a situation where many events find themselves with lots of low-value sponsorship deals that cost more to acquire and manage than they were worth. By valuing your sponsors and carefully evaluating your charges, you can ensure your event receives the support it deserves. #events #sponsorship

Joined a Webinar on Sports Sponsorships The best quote I heard this month 👇 Earlier this month, while the Olympic Games were in full swing, I joined an European Sponsorship Association (ESA) webinar. It featured an expert panel with top sponsors of the event. They discussed the uniqueness of Paris as a venue, the brand activations planned, and the goals they aim to achieve. During the Q&A, my question got picked: “What metrics are the most important to measure sponsorship success?” My favourite answer came from Terrence Burns. He chose not to answer with specific metrics. He simply said: "𝐈𝐟 𝐲𝐨𝐮 𝐚𝐫𝐞𝐧'𝐭 𝐠𝐨𝐢𝐧𝐠 𝐭𝐨 𝐦𝐞𝐚𝐬𝐮𝐫𝐞 𝐢𝐭, 𝐝𝐨𝐧'𝐭 𝐝𝐨 𝐢𝐭." I couldn't agree more! Imagine this: after big investments, you walk into a board meeting with zero or the wrong data to prove success. Without the right KPIs, there won’t even be lessons learned. So whether it’s social media engagement, sales uplift, brand perception, or sponsorship ROI... → if you can’t measure it, Don’t Do It. #Sponsorships #Sportsbusiness #SportsMarketing

Rugby Bricks is hosting an international tournament later this year, and we're working on event planning. Are there any event organisers who would be up for a paid chat? Here is what we've got: - The event had roughly 2000 active players and roughly 1500 - 2000 supporters - It's 4 days from Thursday - Sunday - We've got a blank slate in terms of sponsorships - We've got a blank slate in terms of partners - We've got a blank slate in terms of catering - All of Rugby Bricks, assets from socials to our EDM list will be backing the tournament - K&J Growth will be amplifying the marketing efforts - We want to create both an incredible physical and digital experience Here's the catch: we've got a pretty small budget but will use this template for a paid rollout for other events that we'll run over the next year. If you are someone or know someone who has: - Built an event on a shoestring budget - Created hype and buzz with minimal resources - Keen to support and mentor our team We're keen to talk with you. This is a photo of me and Peter smiling thinking this would be a great opportunity before doing any actual planning . . . #event #nzbusiness #eventplanning

𝐏𝐫𝐞𝐦𝐢𝐞𝐫 𝐋𝐞𝐚𝐠𝐮𝐞 𝐒𝐩𝐨𝐧𝐬𝐨𝐫𝐬𝐡𝐢𝐩 𝐋𝐚𝐧𝐝𝐬𝐜𝐚𝐩𝐞 𝐒𝐮𝐦𝐦𝐚𝐫𝐲 This post explores the current trends in Premier League sponsorships, highlighting record spending for the 2023/24 season. 𝐊𝐞𝐲 𝐓𝐚𝐤𝐞𝐚𝐰𝐚𝐲𝐬: 💰 Record spending: The 2023/24 season saw a record £1.35bn invested in Premier League sponsorships. 🔄 Shifting Landscape: While traditional brands (finance, airlines, cars) remain present, newer digital-first companies are increasingly active. 📶 Global Reach: The Premier League's massive audience makes it an attractive platform for brands to reach a global market. 𝐋𝐞𝐚𝐫𝐧 𝐌𝐨𝐫𝐞: The series includes three articles covering different aspects of Premier League sponsorships - 5 𝑟𝑒𝑎𝑠𝑜𝑛𝑠 𝑤ℎ𝑦 𝐵𝑟𝑎𝑛𝑑𝑠 𝑠𝑝𝑜𝑛𝑠𝑜𝑟 𝑖𝑛 𝑡ℎ𝑒 𝑃𝑟𝑒𝑚𝑖𝑒𝑟 𝐿𝑒𝑎𝑔𝑢𝑒👉 https://lnkd.in/enwkHc4g - 𝑇ℎ𝑒 𝑃𝑟𝑒𝑚𝑖𝑒𝑟 𝐿𝑒𝑎𝑔𝑢𝑒𝑠 𝑠ℎ𝑖𝑓𝑡𝑖𝑛𝑔 𝐵𝑟𝑎𝑛𝑑 𝐿𝑎𝑛𝑑𝑠𝑐𝑎𝑝𝑒👉 https://lnkd.in/eDqX24gB - 𝐻𝑜𝑤 𝑃𝑟𝑒𝑚𝑖𝑒𝑟 𝐿𝑒𝑎𝑔𝑢𝑒 𝑠𝑝𝑜𝑛𝑠𝑜𝑟𝑠ℎ𝑖𝑝 𝑤𝑜𝑟𝑘𝑠👉 https://lnkd.in/eVScXFC5 #sportsmarketing #sportsbusiness #sportquake #sponsorship #PremierLeague #sportspartnerships #sport #marketing #sportsindustry #sportsbiz #sportbusiness #sportseconomy #sportsbranding #sportsentertainment #sportsmanagement #sportsagency #epl #premierleague #premierleaguefootball #premierleaguefans #premierleaguegoals #premierleaguehighlights #premierleaguetable #premierleaguetransfers #premierleaguematchday #premierleagueclubs #brandpartnership #sponsoredcontent #brandactivation #brandengagement #brandexperience #brandawareness #brandmarketing #brandstrategy #sponsorshipmarketing #sportssponsorship #football #soccer #footballmarketing #soccermarketing #globalaudience #globalmarketing #sportsfans #sportsenthusiasts #sportslover #sport

We should always be selling benefits when we approach sponsors. While each property will have its own unique benefits, there are overarching benefits that almost all sponsorships. Here are 3 Benefits that you can add to your next sponsorship pitch that will help drive more sales and closes.

With the 2024/25 Premier League sponsorship buy cycle in full-swing, we released three articles on the Premier League sponsorship landscape and how the partnerships work: - 5 𝑟𝑒𝑎𝑠𝑜𝑛𝑠 𝑤ℎ𝑦 𝐵𝑟𝑎𝑛𝑑𝑠 𝑠𝑝𝑜𝑛𝑠𝑜𝑟 𝑖𝑛 𝑡ℎ𝑒 𝑃𝑟𝑒𝑚𝑖𝑒𝑟 𝐿𝑒𝑎𝑔𝑢𝑒👉 https://lnkd.in/enwkHc4g - 𝑇ℎ𝑒 𝑃𝑟𝑒𝑚𝑖𝑒𝑟 𝐿𝑒𝑎𝑔𝑢𝑒𝑠 𝑠ℎ𝑖𝑓𝑡𝑖𝑛𝑔 𝐵𝑟𝑎𝑛𝑑 𝐿𝑎𝑛𝑑𝑠𝑐𝑎𝑝𝑒👉 https://lnkd.in/eDqX24gB - 𝐻𝑜𝑤 𝑃𝑟𝑒𝑚𝑖𝑒𝑟 𝐿𝑒𝑎𝑔𝑢𝑒 𝑠𝑝𝑜𝑛𝑠𝑜𝑟𝑠ℎ𝑖𝑝 𝑤𝑜𝑟𝑘𝑠👉 https://lnkd.in/eVScXFC5 Some of the key takeaways are the following: - Premier League sponsorship spend hit a record £1.35bn for the 2023/24 season. This spend being driven by a mix of long-term investment from traditional brand sectors and increasingly heavy spend from newer, digital first brand sectors. - Traditionally, brands in Old Economy sectors such as Financial Services, Airlines, and Car Manufacturers have invested the greatest marketing dollars into the Premier League. However, their share of voice is thinning - The Premier League, boasting a global audience of billions, presents a captivating stage for brands to elevate marketing efforts. Get in touch if you are looking to learn more about 2024/25 Premier League sponsorship opportunities, and how they can help your business. #sportsmarketing #sportsbusiness #sportquake #sponsorship #Premierleague #sportspartnerships