SMCC- Sponsorship Marketing Council Canada’s Post

A Sponsorship Fit This research focused on understanding what makes sponsorships successful. They found that when a sponsor matches well and become a great fit with a club, it helps the brand to reach its objectives from the sponsorship deal and people start to talk positively about it. But if there's a bad match, it can hurt the brand. The study found that a few things can make a sponsorship fit better, like making sure people know about the benefits the club gets from the sponsors & showing that the sponsor is connected to the region where the club is. Fans are more likely to approve of a sponsorship if they believe it helps the team they love. Fans also favor sponsors that are seen as part of the local community. This local identity creates a sense of connection between the sponsor, the team, and the fans.

Do you want to join us as a co-sponsor for the most lively UKREiiF after-party of 2024? We're still looking for a few more dynamic partners to elevate the UKREiiF - Yes We Can 2024 extravaganza on Wednesday 22nd May. As a key player in the property industry, your sponsorship would be instrumental in taking this legendary networking event to the next level. By coming on board, you'll gain unparalleled exposure to the property sector's biggest movers and shakers, all converging at UKREiiF. It's your chance to significantly boost your industry presence and forge valuable connections. The festivities will kick off at 6 pm and run until 1 am at the renowned party hub, Be At One, on 5-7 Greek Street in Leeds. Attendees will have exclusive access to both the main bar and the swanky Starlight lounge upstairs, with room for up to 350 guests to mix, mingle, and let loose. We've got two sizzling sponsorship packages on the table: Silver Sponsor (£750): - Covers all the essentials - venue, bar, wristbands, website, staff, and more - Includes your pop-up banner, two slides in the rolling presentation, and 5 free guest invites Gold Sponsor (£1,500 - Only 4 available): - Gets you all the Silver perks plus... - A complimentary 3-day UKREiiF delegate pass worth £1,080 - Invitations for up to 10 guests on the house When the bar tab runs dry, there'll be a cash bar to keep the party going strong. The benefits of sponsoring are unbeatable: - Prominent branding on our website and LinkedIn - Visibility at the event through banners and presentations - Positive PR and access to a captive property audience - Opportunities to nurture existing and new client relationships - Reserved guest list spots and post-event contact details If you're interested, let us know ASAP - spots are limited and going fast! We can't wait to collaborate and maximise your UKREiiF experience. Oh, and check out the video from last year's shindig. Get pumped! Cheers, Derry, Rianne and Steve #ukreiff #yeswecanevents #property

H…love it. We can see those clubs who are creating events, driving events and then posting how successful their events were. Our system on its own is NOT the answer, but it’s a huge component part of the solution in modernising your communication’s for clubs who are keen to evolve their business and engage with members and guests. Fact: the majority of members don’t open emails, the majority of members don’t see your social posts and the majority of members don’t search your website to find daily information. The answer sits in a multi channel approach, where consistency sits at the heart of what you do. Our platform is your “on site” communications solution that compliments your direct and indirect E comms. ⛳️♥️⛳️

3 more sponsors this week look below: A lot of sponsorship seekers follow a process to get sponsors that looks like this: ❌ Look up sponsor ❌ Send proposal ❌ Wait to hear back Very low success rate. And it’s why they struggle to grow their program. Our process looks like this: ✅ Survey audience and collect audience data ✅ Select sponsors that would be interesting to our audience ✅ Ask for a simple discovery call ✅ Book another call from that call based on that response ✅ Figure out what the sponsor wants ✅ Include what the sponsor wants in the sponsorship package ✅ Prove an ROI MUCH higher success rate. The client below used this process to land 3 sponsors last week. And it’s why our clients: ✅ Can land sponsors from local to national… ✅ Are inking multi-year deals… ✅ Never worry about where their next sponsor is coming from. If you’d like to join us, you can start by booking a strategy session with one of my advisors here: https://lnkd.in/e52QVuHn

When it comes to Melbourne Cup events, our clients can fall into two broad categories. Some venues, like the Aspley Leagues Club and Cafe le Monde, already run their own regular events. They’ve got their own internal systems to manage those, but when a special event pops up, like Melbourne Cup, they need something a little more sophisticated. Others, like Kedron-Wavell Ltd, Club Burwood RSL, and Laird Melbourne use the IWannaTicket platform for all their events. Either way, they all need a page to sell their tickets, and they don’t want to spend ages fiddling with tech. Luckily, we’ve got solutions that suit everyone. Option 1: A dedicated landing page on our domain. Totally customisable with your branding, no need to fiddle with your own CMS. Option 2: Install our free widget and have a ticketing facility right there on your website. #melbournecupevents #eventmanagement #eventtechnology #ticketingsolutions #iwannaticket #landingpage #widgetintegration #clubevents

3 more sponsors this week look below: A lot of sponsorship seekers follow a process to get sponsors that looks like this: ❌ Look up sponsor ❌ Send proposal ❌ Wait to hear back Very low success rate. And it’s why they struggle to grow their program. Our process looks like this: ✅ Survey audience and collect audience data ✅ Select sponsors that would be interesting to our audience ✅ Ask for a simple discovery call ✅ Book another call from that call based on that response ✅ Figure out what the sponsor wants ✅ Include what the sponsor wants in the sponsorship package ✅ Prove an ROI MUCH higher success rate. The client below used this process to land 3 sponsors last week. And it’s why our clients: ✅ Can land sponsors from local to national… ✅ Are inking multi-year deals… ✅ Never worry about where their next sponsor is coming from. If you’d like to join us, you can start by booking a strategy session with one of my advisors here: https://lnkd.in/eDxfEHEG

Introducing our NEW Event Sponsorship Guidebook! 📘✨ You've nailed down the speakers, venue, and schedule, but have you unlocked the full revenue potential of your event? 🌟 ℹ️ What's Inside? Treasure Trove of Ideas: Delve into 170 unique sponsorship ideas to amaze potential sponsors with a plethora of options. Strategic Alignment: Learn to create sponsorships that align with sponsors' goals, fostering partnerships that transcend mere profit. Creativity Meets Revenue: Fuse creativity with profitability to craft standout sponsorships that drive real results. Get your guide today!

Do you want to join us as a co-sponsor for the most lively UKREiiF after-party of 2024? We're still looking for a few more dynamic partners to elevate the UKREiiF - Yes We Can 2024 extravaganza on Wednesday, 22nd May. As a key player in the property industry, your sponsorship would be instrumental in taking this legendary networking event to the next level. By coming on board, you'll gain unparalleled exposure to the property sector's biggest movers and shakers, all converging at UKREiiF. It's your chance to significantly boost your industry presence and forge valuable connections. The festivities will kick off at 6 pm and run until 1 am at the renowned party hub, Be At One, on 5-7 Greek Street in Leeds. Attendees will have exclusive access to both the main bar and the swanky Starlight lounge upstairs, with room for up to 350 guests to mix, mingle, and let loose. We've got two sizzling sponsorship packages on the table: Silver Sponsor (£750): - Covers all the essentials - venue, bar, wristbands, website, staff, and more - Includes your pop-up banner, two slides in the rolling presentation, and 5 free guest invites Gold Sponsor (£1,500 - Only 4 available): - Gets you all the Silver perks plus... - A complimentary 3-day UKREiiF delegate pass worth £1,080 (including VAT) - Invitations for up to 10 guests on the house When the bar tab runs dry, there'll be a cash bar to keep the party going strong. The benefits of sponsoring are unbeatable: - Prominent branding on our website and LinkedIn - Visibility at the event through banners and presentations - Positive PR and access to a captive property audience - Opportunities to nurture existing and new client relationships - Reserved guest list spots and post-event contact details If you're interested, let us know ASAP - spots are limited and going fast! We can't wait to collaborate and maximise your UKREiiF experience. Oh, and check out the video from last year's party. Get pumped! Cheers, Derry, Rianne, and Steve #ukreiif #yeswecanevents #yorkshirechildrenscharity #property #construction

Sponsorship Success: Building Trust is Key! I got my start managing sponsorships with the Calgary #Comics & #Entertainment Expo, a massive three-day event attracting over 100,000 attendees. Working with incredible brands like Nintendo, London Drugs, and MSi was an experience I'll never forget. Here's what I learned: at large-scale events with so many moving parts, things are bound to go off-plan (sometimes in a big way!). That's why clear communication and trust with sponsors are crucial. Proactive reassurance goes a long way. I made it clear to sponsors that unexpected situations could arise, and assured them I’m on standby should they need me. My direct line was always open, and I emphasized the importance of open communication. Thankfully, most things ran smoothly. But when hiccups did occur (and let's be honest, they did and in colossal ways!), the trust we'd built made all the difference. Sponsors remained calm, explained the issues clearly, and patiently waited for solutions. This allowed for swift and effective troubleshooting, minimizing disruption for everyone involved. Valuable takeaway: Building trust with sponsors fosters open communication. When bumps inevitably appear on the road, a strong foundation ensures a smooth ride for everyone involved. Rea #sponsorshipmanagement #events #communication #yycevents #calgaryexpo

Thats the ticket! Live entertainment makes us happy and is an essential part of life. Says so below! Another thing that makes me happy is to resell with ease - which is what the wonderful team at Tixel manage do so well. Sometimes you just cant make it or something pops up. Or you want to wing it and snag a ticket last minute. Tixel is an essential partner for us when we run our own shows, not only because they are wonderful humans, because they listen to the people and provide safe, easy, flexible resale. If you love a good data crunch, check out this report. Its super helpful and great insight in to behaviours. Thanks for sharing team #tixel #uk #ticketing