We're thrilled to have Rodrigo Coelho, Managing Director at Momentum, join our panel at the SMCC AI event! Rodrigo is a visionary sports marketer with a passion for fan engagement that transcends borders. With a wealth of experience from iconic events like the Olympics and the World Cup, Rodrigo brings a unique perspective to partnership activation and brand experiences. Rodrigo's commitment to creativity and innovation has resulted in impactful campaigns that resonate across diverse audiences. At the event, he will share insights on how brands use AI to engage consumers, providing strategies that drive meaningful fan interactions. Don't miss this opportunity to learn from Rodrigo's expertise in sports marketing and AI integration! Join us on Thursday, June 20th at 8:00 AM at Real Sports Bar and be sure to register before Wednesday, June 19th to ensure you receive a name badge at the door! Register here: https://lnkd.in/gJcQwxMh (Don’t forget, you must register for each individual Breakfast Forum—attending one does not mean you are registered for the next!)
SMCC- Sponsorship Marketing Council Canada’s Post
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💫 Media Wastage 💫 Brand Suitability 💫 Social Viewability, and the 2 vowels we can’t live without 💫 AI Buzzword Bingo? No....these were the key topics discussed at the DoubleVerify #ImpactEMEA conference yesterday in London, one of XR Extreme Reach valued partners. Thanks for the great event DoubleVerify and insightful keynote Dan Slivjanovski 💡 Highlights💡 ⚡Channel4 shared the minefield that is viewability in Social, and how Advertisers need consistent cross platform measurement to get to true insights and understand what formats are working. ⚡ Bobi Carley from ISBA focused in on minority owned publishers and it was great to hear about the support that is provided to these groups so they can understand how they are being measured and scored. This helps these publishers 📈 the ROI they offer to advertisers and ensure the diverse audiences they represent continue to be communicated to and not ignored.
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In our latest Conversations episode, Jan-Niklas Häuslein from SPORT1 GmbH and Simran Cashyap from Echobox join Peter Houston to discuss the demands of adding worldwide sporting events to already packed sports calendars, improving efficiency and productivity in a time where platforms are shifting to video content, building communities across multiple sports and leagues and of course, the role of AI in planning and testing. https://lnkd.in/eruAuw59
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To elevate #FanEngagement, sports organizations should be fully leveraging their most important asset, #FanData. The more value we feel, the more inclined we are to share our data, which fuels even richer experiences. Comprising metrics such as viewership, attendance, merchandise sales, and social media engagement, organizations can enable personalized experiences and connect with fans on a deeper level. Read more about the transformative power of fan data: https://hubs.li/Q02xYjzv0
The Power of Fan Data: Using Fan Data to Win the Engagement… | CapTech
captechconsulting.com
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Our Head of Strategy, Andy Selby and Head of Content, Daniel Smith, have done a great job in identifying and articulating Sports Loft's 5 trends for 2024 in the sports, media and entertainment industry. For us, this is an important piece of work for three reasons: 1) It helps us identify the challenges and opportunities in the industry that teams, leagues and broadcasters are going to need help with - and therefore the the types of technologies that are going to be in demand. 2) Investors want to see companies that are likely to capitalise on the major industry tailwinds and 3) It helps our member companies to better position themselves to potential clients in the year to come. This year’s trends include the unique opportunity that sports has to capture consumer data, the development of new community propositions from teams and the potential for industry specific AI applications. Have a read and do let us know what you think! https://lnkd.in/e5D9j8KC
From AI to data enrichment: five sports trends to watch in 2024
sportsloft.co
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🌟 Last Chance to RSVP! 🌟 Secure your spot for tomorrow's session with Patrick Faith on "Game-Changing Insights: Unveiling the Power of StellarAlgo in Revolutionizing Sports & Entertainment Analytics" Learn from real-life case studies with the New York Yankees, Vancouver Canucks and Toyota. #dataanalytics #meetup #sportsdata
March 14, Join Us! The Power of StellarAlgo: Revolutionizing Sports & Entertainment Analytics Discover the innovative world of StellarAlgo with Patrick Faith, who will guide us through the heart of their mission in the sports and entertainment industry. Learn how StellarAlgo’s platform empowers organizations to deeply understand and effectively engage their audiences, utilizing data to refine strategies and enhance performance. Patrick will address the challenges faced by clients and how StellarAlgo’s solutions provide relief, highlighted by case studies from their work with the New York Yankees and the collaboration between the Vancouver Canucks and Toyota. This presentation is a must-attend for those interested in the transformative power of data analytics in connecting with fans and elevating the sports and entertainment experience. https://lnkd.in/gQ3z7_Dt #dataanalytics #meetup #sportsdata
The Power of StellarAlgo: Revolutionizing Sports & Entertainment Analytics , Thu, Mar 14, 2024, 5:30 PM | Meetup
meetup.com
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Many #AdTech and business media have shared #Cannes takeaways in the last two weeks. We loved reading all of them and decided to share the diverse ideas of our industry’s top-notch reporters in a single write-up. In a new post, we share a Cannes media roundup with key topics and takeaways covered by AdTech journalists. The highlights: 🔶 AI shifted from an emerging trend to the new reality advertisers and marketers must embrace (according to Ad Age, Digiday, The Drum, Fortune, EMARKETER, and The Wall Street Journal). 🔶 AdExchanger, InternetRetailing, and NewDigitalAge noted that retail media dominated La Croisette. 🔶 With the Olympics around the corner, sports were an important conversation in Cannes. The Current and The Media Leader took a closer look at these discussions. 🔶 The future of online publishers is uncertain, according to observations by Axios and AdMonsters, but there’s hope. Thanks to all the reporters who covered the week in Cannes with amazing detail and insight at an impressive speed. 📌 Check out our review media recaps: https://lnkd.in/d4zvgGYw #cannes2024 #canneslions #adtechmedia #xenoss #adtechevents
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📩 Want to learn more about our cookieless magic? Reach out to me to get some time scheduled to discuss how we can drive new reach for you! #QuantcastMagic #TexasTravel #CookielessAdvertising #ResultsMatter #TravelMarketing #BrandLiftLive
Here's to innovative solutions and unforgettable destinations! 🌵✈️ Learn how Travel Texas's expanded brand awareness with #Quantcast & The Media Store. Key Wins: - 📈 32% overall increase in brand familiarity. - 🎯 2.6x familiarity lift with Quantcast-designed wrap - 🔝 84% lift in deep brand knowledge after just 3-4 ad exposures. Read the full case study here: https://lnkd.in/d6Hm3Zxv #DigitalMarketing #BrandAwareness #CookielessFuture #TravelTexas
Texas Travel
https://www.quantcast.com
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🌍 Breaking down geographical barriers and boosting engagement—Direct Connection achieved unprecedented success with 6Connex! 🚀 Learn how this innovative agency harnessed the power of virtual events, personalized experiences, and real-time analytics to connect with a global audience. See the case study: https://hubs.ly/Q02cGG2v0 #VirtualEngagement #EventTech #6Connex #Agency #CaseStudy
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The Olympics 2024 is just around the corner, offering brands a chance to shine amongst their target audience via AI and Rich Media #advertising. Discover how brands can turn the global stage into a growth opportunity. Read more to unlock your winning strategy - https://bit.ly/3SmrLE4 #Applabs #AdvertiseWhereItMatters #ParisOlympics2024
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Big things happening at The Big Ten! Hear more from Nate Schnader on how startup Boost and The Big Ten Conference are transforming the sports fan experience in our Verisk Marketing Solutions #VIA2023 on demand channel!
How the Big Ten Conference Engages Fans Through Data
https://marketing.verisk.com
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