Social Hit’s Post

After a high-profile marketing campaign featuring #SnoopDogg, Solo Brands has announced a change in CEO. Despite the campaign gaining 60,000 social media followers, it failed to translate into the expected increase in sales. The article mentions the success in achieving brand awareness, but is it really? I'll probably forget this name in a few weeks. 🤷♂️ 🛒 Maybe it's just how I shop for garden items, but when deciding to buy a smokeless firepit, I'm likely to just go to my local The Home Depot or Lowe's Companies, Inc. and see what they have. 🤯 It's also always puzzling to me when high-profile individuals are fired after making mistakes... how can they learn without making mistakes? This approach doesn't encourage innovation and testing. 🚬 Additionally, it's surprising that after spending so much on the campaign, they don't even feature Snoop Dogg recommending their products on the homepage. https://solobrands.com/ 💡 Regardless, I think the idea for the campaign was pretty clever. https://lnkd.in/gTVwAJQ3

The holiday season is not just a time for joy and celebration; it's also a golden opportunity for businesses to boost their sales and engage with their audience in a meaningful way. With consumers in a festive and giving spirit, effective holiday marketing can make a significant impact on your brand. Here are some tried-and-true marketing practices to ensure your business shines bright during the holidays.

🌷🐰 Hop into Easter with Egg-citing Marketing Ideas! 🐣🌼 Even 84% of people plan to celebrate Easter in the UK and 81% in the US. Easter spending was estimated to be just under £1 billion last year! Whether you run a small local shop or manage a large corporation, there are plenty of egg-cellent Easter marketing ideas to help your brand stand out. 🥚✨ We gathered to our blog some cracking Easter marketing ideas to inspire you: 🌟 Introduce Easter-themed products or services to delight your customers. 🌟 Organize a fun Easter egg hunt contest with prizes. 🌟 Share engaging Easter-themed content on your social media channels. 🌟 Offer Easter-themed giveaways and promotions to drive sales. 🌟 Collaborate with influencers and engage your audience Do not miss your chances to boost brand visibility, and drive sales this holiday season. 🐇🌷 Let's make this season egg-ceptional! 🥚✨ Message us if you want to book a demo or have a chat. x #EasterMarketing #DigitalMarketing #CreativeCampaigns #HoppyEaster

”Jumping from campaign metrics to business metrics means we ignore peoples internal processes.” Now, what do we mean by internal processes? Right, brand image. And where is the brand experience located? Exactly, in the long-term memory. 

Do brands that don’t advertise actually exist? Unlocking the Success without Traditional Ads! 🤔 Ever wondered how top brands like Lamborghini, Zara, and Tesla thrive with minimal advertising? They've mastered the art of word-of-mouth marketing, brand equity, and unique strategies. From luxury cars to ice cream, these 17 companies prove that a killer product and exceptional customer experience can speak louder 💬 than ads. 🌐 Explore their unconventional journeys and discover how you can leverage customer advocacy to make your brand the talk of the town. 🌟 📌 Save the post for later 📤 Share with someone who would find this helpful 👉 Follow me Sudeep Kumar ✅ for more tips and value addition on Social Media Branding and Social Media Marketing. #MarketingMagic #BusinessSuccess #advertising #brands #brandstrategy #marketingtips #sudeepkumar10x #delhi

Oh, the sibling rivalry between marketing and sales. I'll try and be concise. Whether you call it a campaign, PR stunt or influencer content, Solo Stove's collaborative ad spot featuring Snoop Dog was a viral success. Voted one of the top 20 ads for 2023 by Adweek resulting in 60,000 new social followers and exposed the brand to countless others. The tactic did what it was supposed to do. They also followed that with a float in the Macy's parade. Q4 was teed up for success. But what came after the equal sign was flat sales. And after the dust settled on the new year, the CEO and President of Solo was gone. But the marketing did what it was supposed to do - make people aware of the brand. Because the one irrefutable truth about marketing is people DO NOT buy any product they are not aware of. Which came first awareness or sales? Always the former. Brand building is seldom a short term strategy, but more of a long term investment. And investments are seldom measured within the quarter. Watch this space. As the impact of this awareness campaign pays out over time, sales will follow. Unless his recent "firing" was all part of the campaign, the man who created this viral conversation and new consumer interest will not be there for any pats on the back. Best of luck John Merris. Hope you land at a brand that gets it.

As someone who's always been deeply passionate about marketing, I'm constantly on the lookout for campaigns that truly stand out and make a long lasting impression. Recently, I came across some incredible marketing campaigns that really captured my attention and left me inspired. I wanted to share these with you all, along with some personal insights and key takeaways for us as marketers. Here are a few campaigns that struck a chord with me: 🔹 Nike's "Just Do It" campaign: This iconic tagline has always resonated with me, but seeing their latest ads showcasing everyday athletes achieving their goals was particularly moving. It reminded me of my own journey in marketing and the times I've had to push through challenges to achieve my goals. 👉 Takeaway for Marketers: Identify your core values and connect with your audience emotionally. When people feel aligned with your brand, they're more likely to resonate with your message. 🔹 Pepsi's "Is Pepsi OK?" campaign: This campaign was a pleasant surprise. I loved how they used humor and self-awareness to position Pepsi as a fun and relatable alternative to other colas. It made me think about how important it is to understand and play with consumer perceptions. 👉 Takeaway for Marketers: Understand how consumers perceive your brand and leverage that perception to your advantage. Don’t be afraid to use a little humor! 🔹Dove's "Real Beauty" campaign: This campaign really hit home for me. By promoting self-confidence and body positivity, Dove took a stand on an important issue and offered a refreshing perspective in the beauty industry. It reminded me of the importance of authenticity and standing for something meaningful. 👉 Takeaway for Marketers: Don't be afraid to champion a cause that aligns with your brand values. Marketing can be a powerful tool for positive social impact. 🔹GoPro's "Awards" campaign: This one was particularly inspiring. By encouraging user-generated content and offering incentives, GoPro created a vibrant community and showcased the capabilities of their product in a very authentic way. It made me reflect on the power of community and how valuable user-generated content can be. 👉 Takeaway for Marketers: Think about ways to encourage user-generated content. Incentivize your audience to create content that highlights the value of your product or service. These campaigns have really inspired me to think more creatively and strategically in my own marketing efforts. I'd love to hear from you—what are some of your favorite marketing campaigns and why? #digitalmarketing #branding #advertisingandmarketing #onlinemarketing #marketingtips #strategy

Marketing Dive's Chris Kelly on the Campaign Trail: Sheetz encourages fans to unleash their inner Freakz. First launched nearly 40 years ago to boost sales, Sheetz’s “Made To Order” menu has become the signature offering of the convenience store chain, which has hundreds of locations across the mid-Atlantic region. Consumers love the chain’s approach to customizing food orders, helping Sheetz build a loyal customer base that the brand lovingly refers to as “Freakz.” Sheetz is celebrating those dialed-in consumers and their id-fueled inner voices in its latest campaign. Central to “Sheetz Freakz,” which includes out-of-home ads, interactive social media filters and other elements, are four 30-second TV spots that pair consumers with self-styled puppet versions of their inner Freakz — a red plushie that falls somewhere between Taz from “Looney Tunes” and Animal from “The Muppets.” The spots follow a similar pattern: the introduction of a scenario (a couple settling in to stream their favorite show, for example), a “Feed Your Inner Sheetz Freak” title card, a humorous insight (what happens when someone “cheats” on their partner and watches ahead?), a rapid-fire, quick-cut montage of customized food and quick convenience and the campaign’s “Why The Sheetz Not” tagline. “This campaign is rooted in strategy,” said Tammy Dunkley, Sheetz’s director of brand design. “Being able to get what they want, how they want it and when they want it is this feeling of liberation: ‘I do not have to settle, that’s why I go there. That’s why I choose Sheetz over the next guy — because they fulfill my needs better than anybody else.’ ″[Our consumers] have an undying love for the brand, so we created this little character to represent your inner Freak,” the executive continued. “Everybody’s needs are a little bit different, but we all have a commonality and love for the brand: Go ahead and listen to the things that [your Freak] wants you to do, go above and beyond, live life on the edge, put mozzarella sticks on your burger, go ahead, ‘Why the Sheetz Not’?” via @marketingdive

🪓 Just SHAMSH it!! 🔨 You know how it is, you spend hours going over details and ensuring all the copy, artefacts, projects, decks and overall execution is on point. Then a bead of sweat 😰 drips down your brow as you start to think, will anyone actually engage with this? 🧐 Well… One marketer and brand has said screw that, lets just smash our way into our customers feeds and of course pockets! 🍹 Mixolshe, a mock tail brand have effectively curbed all theory and simple used their social channels to ‘smash’ their products. Like literally, smash them! Why? Well it was a little unclear, but as we got towards the end of the campaign, it was evident a rebrand was coming. What is even more impactful, the brand created a huge community of followers via a grass roots campaign calling all their members the ‘smash army’. It also jumped on the band wagon of helping an intern become the head of marketing! Truly gamifying their campaign. Check out her social media here: https://lnkd.in/g47JRpqk Even so… This was a ‘smashing’ success and the company boosted sales by a whopping 800%! 📈 So what? Sometimes you need to buck the tried and true methods to really get through to your audience. It’s a risk, but it may just smash through your competition… https://lnkd.in/g2DUfe6H #marketing #campaign #smashd #brand #cocktails #drinks #product #storytelling #focus #community #instagram

How do you rebrand after 100 years? Take a leaf out of Ocean Spray’s book. The cranberry juice company has been exploding back into relevance lately, taking advantage of new social media platforms like TikTok. Plus, their video adverts are helping them to stay relevant, too. They’re all about turning the mundane into something fun, which aligns with their tagline, ‘wildly uncommon’. Their latest ad is all about making the festive season more exciting with their cranberry juice drink and shows a staid office party becoming unexpectedly thrilling. Their most recent marketing really seems to have tapped into the current culture. Do you think Ocean Spray is a good example of a traditional brand becoming relevant once more? https://lnkd.in/eb5D_Qub #Marketing #Strategy #AffiliateMarketing