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A 360 Marketing & Communications Agency in Indonesia

Media Gathering City Vision X Transjakarta #eventspecialist #eventmanegement #eventmanager #eventcoordinator #eventplanner #promotion #property #entertainment #marketing #eventmanager #artist #production #event #marcomm #marketingcommunication #activation #branding #brandmarketing #projectmanager #manager #advertising

Information 👇 The guerrilla marketing campaign for Frontline Flea and Tick Spray featured a giant image of an itchy dog placed on the lower level of a Jakarta mall. ➡️Visual Impact: From upper levels of the mall, shoppers looking down saw themselves as fleas on the dog, creating a memorable and interactive visual effect. ➡️ Creator and Location: The campaign was created by Perwanal Saatchi & Saatchi in Jakarta, Indonesia. ➡️Media Attention: The campaign garnered significant media attention and remains a prominent example of effective guerrilla marketing more than a decade later. ➡️ Engagement and Sharing: The concept encouraged people to take photos and share them on social media, increasing the campaign’s reach. ➡️ Key Elements: The campaign’s success was attributed to its shock value, interactivity, size, and humor, with the tagline “Get them off your dog” reinforcing the product benefit. ➡️ Longevity: The campaign is still widely recognized and frequently referenced in discussions about creative marketing strategies. #digitalmarketing #guerrillamarketing #brand #branding #advertising #advertisement #marketing #marketingstrategy #marketingstrategies #geniusmarketing #business #motivation #success #inspiration #entrepreneur #rakeshnayak

#Competition can be healthy for an industry as it can act as a powerful driver of innovation and creativity. This may hold true for the #media, #PR and #creative industries in Malaysia, where agencies are motivated to outdo each other, push boundaries and come up with creative solutions to brand problems. According to Andrew Lee, CEO of 4As Malaysia, the creative industry in Malaysia is an "interesting mix of competition and camaraderie" where everyone competes fiercely but has mutual respect that underpin these interactions. That said, A+M spoke to media, PR and creative heads in Malaysia, including Christyna Fong, Ashvin Anamalai, syahriza badron and Nizwani Shahar, about how they perceive competition in Malaysia, their experiences in the thriving industry and how competition and #collaboration can mutually support each other. #HealthyCompetition

TBWA\Asia recently announced the appointment of Peter Khoury as new regional chief creative officer for Asia also as chief creative officer for TBWA\Group Singapore. In his new role he will work with other TBWA/ officers from Southeast Asia, Japan, and China. Speaking about the appointment, Sean Donovan, president, TBWA\Asia, said, “As we gear up for a new year and a new level of Disruption and growth, Peter joining us reinforces our continuous commitment to re-invent how we create ongoing value and deliver sustainable creative solutions for our clients. A dynamic world requires a dynamic approach.” Meanwhile, Mandy Wong, president of TBWA\Singapore, said, “We entered 2023 with ambitious targets, and closed off having exceeded our plan. As we set our sights on 2024, I’m delighted to welcome Peter to the agency, and the region.” #appointment #marketing #asiapacific -[Conferences] MARKETECH APAC's "What' NEXT" conferences will finally make its way next year to Singapore for the first time, and return to the Philippines for a two-day event full of industry discussions on the future of various marketing facets. Learn more how you can be part of it by checking the details here: https://bit.ly/47Yec3z -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG

Media.Monks has opened an office in Indonesia, adding a strategic location and local talent to its Asia Pacific business. As part of the office opening, Media.Monks has appointed Masayu Difa as its business director, who brings over 15 years of client leadership in Indonesia and experience across both local and international brands. Speaking about the office opening, Sir Sir Martin Sorrell, Chairman of S4 Capital Group, said, “I am excited to add the 34th country to the uni-branded Media.Monks network, especially a market so significant, with 300 million consumers and over 167 million active on social media, the third largest in Asia. Indonesia’s GDP is forecast to be in the top five countries worldwide by 2050." Meanwhile, Munas van Boonstra, managing director for Southeast Asia at Media.Monks, commented, “I believe the integrated brand, digital, data and social capabilities that Media.Monks can bring can make an impact in the market and I am proud to launch the newest part of the global monk family to help brands succeed in Indonesia and help Indonesian brands scale around Asia and the world.” #agencyexpansion #indonesia #advertising ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Conferences] Learn about the latest trends, strategies, and technologies that converge to shape the future of commerce with our upcoming "E-Commerce Marketing 2024" conferences happening in Malaysia this July 25 [https://bit.ly/3Wg1PvW] and in the Philippines on August 14 [https://bit.ly/3WeZW2M]. -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

Do you know how the OrangeTee Marketing & Media team works? Our marketing team isn't typical; we operate more like a dynamic production agency, blending the expertise of strategists and creatives to propel OrangeTee to new heights. Carefully crafting our team, we've selected experts recognised for their diverse industry experiences and exceptional skill sets. In the words of Ryan Boey, our Head of Marketing, “We aim for two things: Firstly, to enhance our brand perception, so that agents and staff can take pride in being a part of OrangeTee. Secondly, to create platforms where our agents and business leaders can be heard.” To support this vision, our content strategy underwent a significant overhaul, with a focus on delivering authentic value. We strive to ensure both consumers and agents feel truly seen in every aspect of our marketing, through content that is truly relevant and deliciously contemplative. We have exciting things in the works, including the recently launched ‘Expert Answers’ series, where we invite management and agents onto the show to answer topics close to Singaporeans’ hearts, and the debut of our food-focused series ‘Jalan Makan’, where we collaborate with our Residential Projects team and Project ICs to showcase new projects and the unmissable food in the area. There’s only so much we can reveal, so stay tuned as we unveil these exciting new initiatives! It is these moments of collaborative brilliance that define us. From ideation to execution, our team's passion and expertise shine through, ensuring each project serves as a testament to our capabilities. As we push forward, fuelled by creativity and commitment, the sky's the limit. Buckle up, OrangeTee fam, our journey is destined for greatness. #orangetee #findyourplace

Following the exit, Anish Daryani stated that M&C Saatchi Indonesia will be rebranded to a new entity in January 2024. There will be complete continuity of business with all clients, talent, partners and vendors under the new entity. Moreover, the new entity will operate the business from the same premises in Menara Sentraya, Jakarta Selatan, Indonesia. Cofounding partners Dami Sidharta, chief creative officer, and Elki Hendria, executive strategy and digital director, will continue to remain shareholders in the business, and an integral part of the leadership team. "As we take our second first step, we wish to continue serving our clients with the same level of passion and integrity, and setting higher benchmarks in the industry," Daryani stated. #advertisingagency #acquisition #indonesia ------ -[Conferences] MARKETECH APAC's "What' NEXT" conferences will finally make its way next year to Singapore for the first time, and return to the Philippines for a two-day event full of industry discussions on the future of various marketing facets. Learn more how you can be part of it by checking the details here: https://bit.ly/47Yec3z -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG -[Webinar] Learn the diverse methods of boosting customer engagement and unveil the impactful role of cutting-edge technology in reshaping strategies for engaging customers alongside insights from industry leaders from BeLive, Braze, Clozette, foodpanda, and Home Credit. Register HERE now: https://bit.ly/47uXd7K

From epic campaigns to major corporate and agency milestones, check out our weekly wrap-up of the biggest marketing and advertising news in Asia-Pacific! ✨ 1. The spectacular Sphere display conceptualised alongside BBH Asia Pacific (Singapore) comes after Samsung Electronics released an official teaser announcing the impending arrival of Galaxy AI. 🌆 📱 https://lnkd.in/gsfURQH5 2. TBWA\Group Singapore's responsibilities now extend across all facets of building a destination brand experience for Mandai Wildlife Group which will span the group’s multiple award-winning flagship zoological parks and other offerings in its pipeline. 🌴 🦁 https://lnkd.in/gq3B6bDV 3. The campaign, conceptualised alongside The Chariot Agency, features Malaysian actor and lifestyle influencer, Harris Annuar, screaming compliments to Nando's Malaysia TRX employees for serving him an intensely flavourful PERi-crackle with his ¼ Chicken with 2 Sides order. 🍗 🤤 https://lnkd.in/g4C6JNWv 4. This acquisition of motherswork signifies a pivotal moment for The Parentinc as it positions itself firmly on the trajectory towards an initial public offering by bolstering its commitment to building a self-sustaining content, community, and commerce ecosystem for parents in SEA. 🤱 🏬 https://lnkd.in/gJ93-Bcx 5. With this acquisition by Anish Daryani, M&C Saatchi Indonesia is set to exit the group company and reorganise as an independent entity, and there will be complete continuity of business with all clients, talent, partners and vendors under the new entity. 🤝 📈 https://lnkd.in/gnfSJK4w #marketing #advertising #asiapacific

🚀 Elevate Your Brand with Press Release Announcements in Malaysia! 🚀 As a business development consultant at OBA PR, specializing in the Malaysian market, I've seen firsthand the immense impact of leveraging press release announcements in local publications for brands. 📰✨ Here's why incorporating press releases into your brand strategy can have long-term effects in Malaysia: 1️⃣ Enhanced Local Visibility: Getting featured in prominent Malaysian publications instantly amplifies your brand's visibility within the local market. It's a powerful way to capture the attention of your target audience and establish a strong presence in Malaysia. 2️⃣ Establishing Market Authority: When your brand is showcased in well-known Malaysian publications, it positions you as a trusted authority within the local industry. This fosters credibility and trust among Malaysian consumers, paving the way for long-term success. 3️⃣ Driving Local Engagement: Press releases create excitement and interest around your brand within the Malaysian community, driving traffic to your local storefront or website and increasing engagement on social media platforms. This sustained interest can lead to lasting connections with Malaysian customers. 4️⃣ SEO Benefits for the Malaysian Market: Press releases distributed through Malaysian publications can significantly improve your search engine rankings within the local market. Quality backlinks from reputable Malaysian sites signal to search engines that your brand is relevant to Malaysian consumers, boosting your online visibility over time. At OBA PR, we specialize in crafting impactful press releases tailored for the Malaysian market and securing placements in top Malaysian publications, ensuring that your brand receives the attention it deserves within Malaysia. 🌟✍️ Ready to elevate your brand's presence in Malaysia? Let's connect and explore how press release announcements can propel your business forward within the Malaysian market! 🚀🇲🇾 #MalaysiaPR #LocalVisibility #BusinessExpansion #OBAPRMY #OBAPR #MarketingMethod #Publications