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I’ve recently figured out a game-changing approach that you need to implement as part of your Google Ads strategy ⬇️ Standard Shopping with Maximise Clicks as a bidding strategy Here’s why it works: Instead of solely focusing on conversion-based bidding strategies like Target ROAS, which narrow down your audience, Max Clicks with a controlled bid cap allows you to go for a different pool of search terms. The bid cap ensures the traffic doesn’t go crazy on these searches. This opens up your reach to a broader audience while maintaining cost efficiency. To implement this strategy you need to: Start by creating a separate Standard Shopping campaign. Implement Max Clicks bidding with a conservative bid cap to manage costs effectively. Ensure to exclude negative keywords and branded terms to maintain relevance and of course to make it go for non-brand only. We’ve implemented this in almost every account and it added additional revenue everywhere. This approach has consistently boosted conversions by 1-10% across various accounts. It not only broadens your audience but also surpasses existing campaigns by tapping into new search opportunities. For more Google Ads tips & tricks, be sure to follow me to stay up to date! Or if you need assistance with your Google Ads strategy, don’t hesitate to reach out. #googleads #PPC #ecommerce

3 powerful ways to get your desired CPA for your e-commerce store on Facebook ads Understand this Facebook, google or any social media platform... They're just the medium to send traffic to your website... Facebook has no clue what your cost per acquisition is... It just charges you based on impression... So it's our duty as a marketer to analyze the performance and optimize our creatives, product pages, and funnels... Let's start from the TOF (Top of the Funnel) #1 Ad creatives... The number 1 thing that people scrolling on Facebook sees is our creatives... Look at the CTR% of your creatives The greater the CTR the better it is... However, the industry average is 2% anything above 2% means you're nailing with your creatives... If it's below 2% try to optimize your creative by doing market research and coming up with the one that will resonate with your target audience... #2 Optimize our landing/product pages #3 Simplify your checkout process... If you don't simplify your checkout process your customers get confused and abandon the cart... Remember confusion kills conversion... Let me know what you guys do to reduce your CPA in the comments would love to read it and grow together #facebookads #CPA #CTR #facebookmarketing #ecom 

This time of year is often crucial for ecomm SMBs. Facebook and Instagram ads offer a great opportunity to get in-front of would be buyers but can be tricky to get performance when you have the combination of short duration campaigns and limited budgets - not all businesses can spend their way to conversion optimisation! I've written a guide for Adzooma to help smaller businesses to get the most out of their Meta ads activity over the next 6-8 weeks 👊🚀 Read more on their blog: https://lnkd.in/eXRiuTwg #AdZooma #metaads

💰Achieving 31% Google Ads Return On Ad Spend (ROAS) Increase In 2.5 Months💰  Are you running Standard Shopping campaigns alongside Performance Max? That’s a great way to complement your advertising strategy. Standard Shopping helps you target cold users and introduce them to your brand, and Performance Max focuses on retargeting users interested in specific products. However, Performance Max can steal attribution and make it appear more successful than it is.  And when that happens, you’re going to get inaccurate data. That’s exactly what happened to one of Regina’s campaigns. Her Performance Max campaign was getting a 413.83% ROAS, while her Standard Shopping was only 78.51%. Most people would probably turn off Standard Shopping.  But because she knows that Google is giving the wrong attribution, she did the opposite.  She lowered the PMax budget and raised the budget for Standard Shopping.  Doing this allowed her to achieve 31% Google Ads ROAS and above 32% Media Efficiency Ratio (MER) increase in just 2.5 months!  If you’re a business owner looking for ways to optimize your budget effectively, get your team to use this strategy! https://lnkd.in/eRmrdzPC Not only will you improve your targeting, but you’ll also get better customer insights, leading to more effective bidding and higher conversion rates.  Want to check out our latest videos, blogs, and upcoming events? Read our weekly updates here! https://lnkd.in/e3RU8Dzf #newsletter #digitalmarketing #ppcchat

It’s widely-known that running a successful pay-per-click (PPC) campaign is essential for boosting sales and reaching your target audience. However, simply putting money into your PPC budget is not enough! It requires careful planning and optimization to maximize the return on investment (ROI) 💵 Factors such as the importance of calculating the break-even ROAS, analyzing competitors, splitting your budget into ad groups, and allocating a portion for testing should all be considered. And we’re walking you through all of these with the link below ⬇️ https://shorturl.at/mqSln #onlinebusiness #ecommercetips #ecommercemarketing #digitalmarketing #AmazonBusiness

As a media buyer this intrigues me. They’re going to allow advertisers to target based on spending history, which is a powerful indicator of likelihood to buy in the future. They also won’t change unless you make a sale rather than the traditional model of charging per impression. That’s a huge incentive to advertisers who spend a lot in upfront learning costs to get the data they need to make a funnel work. It will come down to the size of the markets on platforms like Chase and Best Buy and Uber, and how precise the data is for spend history, but the model definitely solves for some of the recent headwinds in social platform PPC advertising. Certainly worth an experiment. https://lnkd.in/gCHDr7GG

Imagine a roulette table that highlights the most frequent numbers being generated by the accumulated spins of the wheel Let’s say 10 has appear 15 times in the last 100 spins… would you be tempted to put your money on 10? Now imagine you are looking at the Facebook Ads Manager & the screen tells you one of you ads gets more clicks than any other. Indeed it is so good at generating clicks it out performs the competition by 50%… Would you be tempted to up the spend on that ad? Of course you would because as every #adtech and #martech vendor will tell you ‘A strong CTR is a powerful indication of the appeal and relevance of your ad.’ and yet, a year ago, Mathias Schrøder posted ‘In a study of data across 262 brands, Facebook found no correlation between CTR and ROAS.’ And so we have a user interface that actively prompts the user to consider investing more in high CTR while at the same time the vendor of these CTRs has found no correlation between CTR and ROAS Fascinating and I must admit I found the contradiction a puzzle so I decided to run an experiment or 50 to resolve the paradox of the CTR Is it a lead indicator of success or not? I mined a small data set of 1.3 Million impressions on 610K uniques across multiple ad sets across a single Instagram campaign over the past 24 months Here’s what I found CTR is a lead indicator of success - but only if you make the effort to adjust the CTR to accommodate the impact of the ghosts in the machine If you fail to clean up the raw data and correlate your server records with Facebook’s stats it is very difficult to discover the signal in all the noise If anything, within the limitations of the data set, a strong ‘RAW’ CTR was negatively correlated to the ROAS Of course not everybody has the time or the tools to remove the ghosts from the adtech machine So is there an easier way of predicting the success of your ad spend than wasting hours digging out the ghosts? The simple answer is CPM Expensive impressions - relative to the baseline cost for any given market - tends to negatively impact ROAS So what can we learn from this simple experiment? Basically paid social media marketing is a relatively simple game. You buy reach (think: impressions) at a cost effective price & serve the audience an engaging message & you can expect an improvement in your ROAS Basically Old School Advertising 101 What Facebook & all the other AdTech vendors have got right over the years is to take an old game & dress it up as something bright shinny and new A game for analysts & smart people… basically digital card counters The overwhelming majority play, not because they like winning, but because they are hooked on playing the game But as I have said before digital advertising is a casino & - no matter what strategy you adopt to play the game - the house always wins In the world of aggregating digital eyeballs the 'product is you' but never forget the ‘real sucker’ in the game is the one funding the bets

Google Enhances Performance Max (PMax) Guides for Advertisers 🚀 In a recent update, Google Ads has rolled out a comprehensive set of improvements to its PMax documentation, empowering advertisers with valuable insights for crafting more impactful campaigns. Here's a breakdown of the key updates: 1. Getting Started Guide 🏁 Google Ads introduces a brand-new "Getting Started" Performance Max guide, furnishing advertisers with step-by-step instructions tailored to three distinct PMax campaign types: Standard Performance Max campaigns Performance Max campaigns for retail Performance Max campaigns for travel goals 2. Asset Requirements 🌐 A revamped guide details the essential asset requirements for each Asset Group within a PMax campaign, ensuring optimal campaign performance. 3. PMax Reporting Guide 📊 The PMax reporting guide has been overhauled to present advertisers with a comprehensive array of options for reporting on PMax campaigns, organised by specific objectives. 4. Campaign-level Conversion Goals 🎯 Advertisers now receive enhanced guidance on setting campaign conversion goals for their PMax campaigns, facilitating more effective performance tracking. 5. Asset Group Signals 📢 New information has been added to elucidate the concept of Asset Group Signals, a crucial signal used to optimise ad serving at the asset group level in PMax campaigns. 6. Troubleshooting Guide 🛠️ A robust troubleshooting guide has been provided to assist advertisers in addressing issues with their Performance Max campaigns. It covers potential problems related to ads, bidding, targeting, conversion tracking, or campaign settings. How this affects you...🌐 Advertisers can now navigate the intricacies of optimising, managing, and reporting on their campaigns more effectively, ultimately enhancing their advertising experience on the Google Ads platform. 🚀✨ #pmax #googleads #ppcads #ppcupdate

Tired of throwing money at Facebook Ads like a pizza chef tossing dough in the air? 🍕 I was once stuck in the paid ad cycle, but then I discovered the SECRET SAUCE to unlocking Facebook's vast customer base and skyrocketing sales for my Shopify store! 🤫 Here's the recipe: - FACEBOOK ADS ARE THE CHEESE TO YOUR PIZZA! 🧀 Optimize your ad creative and targeting to get seen! - DITCH THE PAID AD CYCLE LIKE A STALE CRACKER! 🍞 Leverage Facebook's potential for MAXIMUM ROI! - TOP SHOPIFY STORES ARE ALREADY DEVOURING THE COMPETITION - DON'T GET LEFT IN THE CRUMBS! 🍞 - DATA IS THE SALT TO YOUR CAMPAIGNS! 💸 Use Facebook's analytics tools to fuel your profits and make them soar! - SCALE YOUR EMPIRE LIKE A MASTER BAKER WITH CREATIVE TESTING STRATEGIES AND MANUAL BIDDING - NO MORE THROWING SPAGHETTI AT THE WALL! 🍝 - GET AHEAD OF THE GAME WITH FACEBOOK ADS PROFITABILITY CALCULATOR AND ADS ACCOUNT AUDIT - NO MORE GUESSING! 🔍 Ready to take your Shopify store to the NEXT LEVEL and make it the talk of the town? 🚀 Let's get this digital dominance started! 💪 #FacebookAds #Shopify #Ecommerce #DigitalMarketing #DataDrivenApproach #ScalingSuccess #ProfitabilityCalculator #FullFunnelStrategy #DigitalDominance

Pay-per-click (PPC) advertising offers a wealth of data, but valuable insights often lie hidden beneath the surface of clicks, impressions, and conversions. By delving deeper into your PPC reports, you can uncover hidden gems that can significantly improve your campaign performance and maximize your return on ad spend (ROAS). Unveiling Audience Stories: Demographic Deep Dive: […]