Insightful article by my colleague Rob Pearson on the nations relationship with sport and exercise. If you’re interested in finding out more, please reach out to me or any of the Teneo Sports Advisory Team.
Understanding the nation's dynamic relationship with sport and exercise is key to brands unlocking grasssroot and mass participation sponsorships and vital for sporting organisations to grow their numbers. A piece I wrote for the Sunday Independent where our nat rep Teneo Sport & Sponsorship Index (#tssi23) shows how in 2023 we hit a 10 year exercise high. https://lnkd.in/e3bAsFX8