Patrick Somers’ Post

I appreciate it when our contributors can simplify complex effectiveness topics with frameworks and metaphors. Consulting by Kantar's Lesley West and colin macarthur describes the long and short of sport sponsorship as a "three-legged marathon" and not a "sprint" that when done right has the power to "get the nation running alongside you." Read more about their effectiveness framework and how to achieve peak ROI in sports sponsorship for our latest WARC Spotlight on Australia. https://lnkd.in/gtQCg-As #sport #sponsorship #sportsmarketing #fifa #olympics #marketingeffectiveness Jeannie Duhigg

Sportrons - Your brand's gateway to the sports marketing universe! 🌐🚀 Implied Sponsorship propels your brand into the spotlight, offering access to 850+ venues and countless opportunities. 🏟️🌟 #BrandGateway #SportsMarketingUniverse

Sportrons - Your brand's gateway to the sports marketing universe! 🌐🚀 Implied Sponsorship propels your brand into the spotlight, offering access to 850+ venues and countless opportunities. 🏟️🌟 #BrandGateway #SportsMarketingUniverse

Whether you are a brand, rights holder, venue or agency "recognising the need for a new approach to sponsorship management" is a subject that comes up frequently. These objectives often come down to finding efficiencies, alignment and collaboration in the business, creating more performance and value from partnerships. From a technical perspective this translates into a single platform providing total visibility of investments and rights, smarter integrations and aggregation of data, and real-near time custom reporting and insights. 

In need for a bit of inspiration on your Club's Sponsorship Strategy? Take a look at our Case study + Actionable tips on #sponsorship. Today we look at UEFA EURO's sponsorship strategy and how local sports clubs can use these takeaways in their sponsorship planning: ➊ Try to activate (and rely on) different sources of income ➋ Diversify the type of relationship and level of commitment from sponsors (mixed model) ➌ Encourage continuous evaluation of sponsorship strategies to achieve organizational objectives. ** Follow us (CUBOPRO) and contact us to learn more or to discuss a customized strategy plan! #sponsorships #sportsmarketing #valuecreation

📢 The World Round-up: What have we learnt over the past four weeks 🗣 Over the last four weeks, we have been jetting around the world and had fantastic insights from Africa, US, Asia and the Middle East. #sportsbiz #LinkedInSports #sponsorship #sportstech ➡ Read more here - https://lnkd.in/gYBarDtX

What are the most common sponsorship offerings in youth sports? Jerseys are a great place to start, but where do we go from there? In our last #webinar, we discussed 5 easy ways for a youth sports club/league to display #sponsorship opportunities and keep those sponsorship dollars rolling in. Watch the full webinar ➡ https://tmsnp.co/3UlXgiS

Sportrons - Where strategy meets success! 📈🏟️ Implied Sponsorship is your brand's strategic play for success in the sports marketing game. Let's strategize for victory! 🏆🌐 #StrategyForSuccess #VictoryPlay

Hey Brands, want to maximize your Sports Sponsorship ROI? Then you must watch this video! When done well, sports sponsorship can be game-changing (as we have seen in numerous cases), however, up to 80% of spend still underperforms through bad planning and buying Here's a sneak peek into how SportQuake helps you plan and buy better! #sports #sportsbiz #sportsbusiness #sportssponsorship #sponsorship #strategy #sportquake #brands #sponsorshipstrategy