Sonoma Creamery’s Post

You offer great products/services, but what keeps your customers coming back? It's not just the product or service; it's the warm, inviting atmosphere. Your business is like that beloved cafe where everyone knows your name. How do you turn customers into friends and amplify your local reach? Here's a fun Fact: 85% of small businesses agree that word-of-mouth referrals are the best way to acquire new customers. It's like your regulars inviting friends to your business, building a community of loyal customers. Here at MD Integrated, we understand the importance of local reputation. We'll be your brand's host, guiding you in creating a loyal customer base. Just as a guide that remembers your favorite brew, we'll remember your customers and encourage them to become your brand advocates. Ready to amplify your local business through word-of-mouth marketing? Reach out to us, and let's get started on building your local community of friends and customers. #WordOfMouth #LocalBusiness #CustomerLoyalty #CommunityEngagement #LocalReputation #LoyalCustomers #MDIntegrated #BusinessSuccess #CustomerAdvocacy #LocalMarketing #CozyCafe #LocalSuccess

Strategic Partnerships vs. Commercial Partnerships⁠ ⁠ Partnerships come in many forms, but these are the two we get asked about the most. Please bear in mind a commercial partnership in this case, refers to when a brand approaches you to work with them, and they pay you—a transactional partnership.⁠ ⁠ You have more power in strategy, as both businesses come together for the greater good, but that could cost you money and time. However, in a commercial partnership, you would get paid but will be doing something for the partner, such as promoting their service/product or creating something for them rather than for yourself.⁠ ⁠ What's the goal? How much resource do you have? Start there. Or talk to us...⁠ ⁠ #strategicpartnerships #commercialcollaboration #brandpartnership #affiliatemarketing #businesspartners #partnershipsuccess #businessstrategy⁠ #partnershipgoals #partnershipmatters #collaborativesuccess

Who are your partners? Often when I talk to brands and we discuss their business I always ask who your distribution partners are. Some have a few, others have many. One of the healthiest things you can do as a brand is take on the right strategic distributor. Sometimes you can get hung up on the individual end user, which is extremely important. However, without the right partner delivering the product it will make your task tough. Distributors are important to the success of your brand and how a chef can access your product. How do you find the right partner? Especially if you are a smaller sized business that leaves you collecting money, making product, hiring people, packaging, marketing, running social media and all the things that smaller businesses might have. Where do you start and how do you get in? The road to distribution can be complicated. Distributors look at brands in similar ways to how chefs look at evaluating who they buy from. How easy is it to get your product? Do I have to pioneer it or is there awareness around it? Who else is selling it? What is the shelf life? Is there room in the warehouse? Are your bringing strategic customers to them? Does offering your product make them different? How are you helping them brand and sell the product? Tons of questions you have to work through and it can start with a sales person that leads you to someone in procurement that puts you into accounting and food safety and back. The cycle can be long but don't give up. IFDA put their annual report out earlier this year that indicated you have literally thousands of distributors in North America. Start with key areas you are not in and start networking to find the best solution to your product. Once you find them, the party is just getting started. I'm back in New York this week launching a new brand to the sales team of a prominent distributor. We will do a cutting, provide brand assets, engage with the team, share the story, do a ride along in the city and then jump on a plane back to Denver. Everyone is great when they are in person, but how are you building the business when you are gone? There is no way that we can all be local and nor will we always get the time we want with chef and the sales team. So the question is, how do you stay relevant?

We prioritize understanding our #clients needs and delivering #tailoredsolutions Building lasting #partnerships in the #corrugatedpackaging world - where #innovation meets client #satisfaction. 📦💼 Let's unfold new possibilities together!  #corrugatedpackaging #clientsuccess #packagingsolutions #businesspartnerships #clientrelations #thepackagingpeople

Friends, Today, I want to share an interesting case that initially seemed not very promising. I was collaborating with a company that sells pet products. At one point, they decided to look for B2B partners for wholesale trade, and we agreed to launch a semi-automated LinkedIn outreach campaign to find such partners. To be honest, I wasn't 100% sure we would be able to attract partners. After a thorough market and competitor analysis, I gathered all the necessary information and started creating a sales funnel. A week later, the funnel was launched. After some optimization tweaks, voilà... In 1.5 months, we managed to sign 3 partners for wholesale pet accessories! Not just finding and initiating negotiations, but actually meeting and signing contracts. This experience taught me that even when you have doubts, it's important to keep moving forward and try new approaches. Interested in promoting your business? Want to find new partners as well? Reach out to me, and let's discuss how I can help you achieve your goals!

Day 9: Choosing the right label and flexible packaging supplier is crucial for your brand. If you're looking for a supplier to partner with, look no further! My tip for today is to ask your supplier about flexibility. How flexible are they when it comes to lead times? How flexible when it comes to where they can run your order? Running a business will always bring challenges, and you will need to make changes on the fly. Having a supplier that can be flexible will help. I've got you covered. Let's collaborate to boost your brands! #labels #produceindustry #wineandspirits #foodandbeverage #healthandbeauty #partnerships #suppliercollaboration #leadtimes

Day 20 of my tips and suggestions in choosing the right label and flexible packaging supplier to work with your brand! Today's tip is to ask your potential supplier if they have an onboarding checklist for new customers. It's important to ensure that they don't miss anything when they bring on a new customer. As a brand, you have a checklist you go through every day to ensure you don't miss anything with your brand. It's no different with a supplier. This checklist will help ensure that everything is covered! Let's collaborate to boost your brand! #labels #produceindustry #wineandspirits #foodandbeverage #healthandbeauty #partnerships #suppliercollaboration #checklist #flexiblepackaging

🔍 Let's Talk Loyalty Program Partnerships! 🔍 When it comes to loyalty programs for strong, well-established brands, how do you think we should approach bringing in partners? Should we focus on: 1️⃣ Brand Fit: Ensuring our partners align perfectly with our brand image 2️⃣ Member Needs: Prioritizing the needs and preferences of our members, even if it means stepping outside our brand's typical image … what's in my mind: 🌟 Brand Fit: How important is it for partner brands to align with our image? Does a perfect match enhance the program's value and credibility, or can it limit our opportunities? 🤔 Member Needs: Should we prioritize the specific desires and needs of our members? How do we balance catering to different segments without diluting our brand's identity? 💰 Impact of Misalignment: What are the potential risks and costs of choosing partners that don't fit our brand image? Can satisfying member demands outweigh the potential downsides? I would love to hear your thoughts and experiences on this! How do you find the right balance? Where do you draw the line? Let's discuss! 👇 Comment below and join the conversation! 👇

Boost franchisee engagement with the C.L.E.A.R. approach in this article. It's the ultimate solution to drive success: ✅ Communication that resonates ✅ Leverage data insights ✅ Empower your franchisees ✅ Align with your goals ✅ Reward & recognition Take your franchisee engagement to the next level. Explore more here:   #franchiseeengagement #businessgrowth #strategysuccess

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