Sophie Bellin’s Post

Momentum matters. Consistent marketing efforts, brand exposure, and clear communication about the value of your product is absolutely essential for any long-term company success. If you pause or slow down those activities when things get a little slow, you end up with double the damage. It can take a while to build that momentum back up. Marketing isn't just about telling people what you have on offer, it's also an opportunity to listen to the market you're operating in. What new concerns might buyers have? What value in your product is now even more important? You'll never know unless you are actively engaging in conversations with your audience. If you want a thriving business, you can never stop marketing.

70% of the brand was fail because of these 3 reasons 💥 Weak Differentiation  Many brands were unable to stand out from the competition 💥 Ineffective Marketing Strategy  Marketing strategy is crucial for the success of the brand 💥 Without research expansion  Without the research of the market leads to failure Avoid these things while growing your brand & follow Mohit Lunawath for more such content

The Art of Marketing: Lessons from Your Everyday Life Just like that freshly brewed cup of coffee that kickstarts your morning, marketing can be the catalyst that ignites your business growth. Let's delve into the realm of marketing, drawing insights from everyday situations that might surprise you. Remember that unforgettable moment when a friend recommended their favorite restaurant? The genuine enthusiasm in their voice, the vivid description of the food, and the promise of an exceptional dining experience – these elements form the essence of effective marketing. In the same way, marketing is about creating a compelling narrative that resonates with your audience. It's about understanding their needs, wants, and aspirations, and then crafting a message that speaks directly to their hearts. Consider the power of social media, where people share their experiences, passions, and dreams. Marketing, like social media, thrives on connection and engagement. It's about building relationships, fostering trust, and creating a community around your brand. Just as a skilled chef carefully selects ingredients to create a culinary masterpiece, marketers meticulously curate their content to captivate their audience. It's about balancing creativity with strategy, ensuring that every piece of content aligns with your overall marketing goals. Remember that time when you were captivated by a captivating story in a book or movie? Marketing, like storytelling, has the power to transport your audience to another world. It's about evoking emotions, sparking imaginations, and leaving an indelible mark on their minds. In conclusion, marketing is not just about selling products or services; it's about creating experiences that enrich lives. It's about understanding the human element, connecting with people on a deeper level, and leaving a lasting impression that goes beyond the transaction. So, embrace the art of marketing, and let your business flourish like a garden nurtured with care and attention. Looking to scale your business? Lets talk DM and I will get back to you. #marketingcoach #marketingstrategy #businesscoaching #everydaylearning #marketing #keepitsimple

12 Marketing Lessons From 2023 While handling marketing for different brands across different industries in 2023, I've put together lessons that will help you make informed decisions in 2024. 1. People no longer engage with faceless entities, people only engage with people. Your brand needs a human feel in order to connect with customers. 2. It takes 2 brands to build a successful company. Your personal brand, and your corporate brand. 3. Social media is one marketing channel you should take more seriously. 4. Referrals (word of mouth) is one of the most effective marketing strategy. 5. Invest in your personal brand, it will drive visibility to your company and also put more money in your pocket. 6. Don't hop on trends without a plan. 7. People don't buy your products, they buy your why. 8. Transparency breeds trust. 9. People only trust brands they connect with. 10. Satisfied employees equals brand advocates. 11. You don't have to market to everyone. Find a group of people and offer them a solution they need. 12. Marketing is trial and error. Stay consistent, optimize and aim for the stars. Which stood out for you? Cheers to better marketing in 2024.

This one right here is WHY I do what I do as a guide, marketing strategist, and leader of productivity. Personal Branding Wellness is my strength, and I do this through Photography & Marketing, which is more powerful than just selling “stuff” with pictures and words- it’s changing the world by connecting people to work as a community on their collective mission, derived from who they are. When I first began my education in Public Relations & Advertising in 2012, I was excited by all of the lifestyle, visuals, fame, & influence it could bring a reader. As I went through each class, I began to feel more and more as if I was contributing to consumerism & the “brainwashing” of the world that I absolutely HATED most. I knew I HAD TO CHANGE THIS! I used to ask, “why the heck am I here & am I making the problem I believe in changing in this world worse!?” It wasn’t until I expanded my view on what good marketing can do, using authentic brand photography to showcase the heard of a business owner & how businesses can position their entire mission toward something GOOD, not just turning profits for an unethical enterprise, but to make more impact to make positive change- I was hooked! Now 12 years later, I'm still loving what I do. I've helped hundreds of small businesses and personal brands share who they are so they can make a lasting impact on the world. If you are passionate enough to create a business out of the change you want to see in your world, I’d highly encourage your marketing efforts to speak that message loud & clear! One of the best ways to do that is to show your face! If you are having trouble with what this message is saying, let’s chat sometime so we can figure out how you can start showing your face to show up for the impact you need to make on the world.

Great marketing results take time. And consistency. Just like going to the gym. You wouldn't hire a trainer... ...and then workout for a month... ...and eat well for a month... and expect to reach your goals. You would instead: 💪 Do the work consistently. 📏 Measure your progress. 🏆 Experience some small wins. 📖 Track things so you can determine what is and isn't working. 🎛 Make adjustments. 🏆 See more small wins. ...and then keep going until it's no longer a "plan" but it's something that's integrated into your lifestyle. It becomes part of who you are. Marketing is JUST like that.  So keep going. Measure. Learn. Iterate. Celebrate the small wins. And don't give up!

Marketing is like coffee ☕ Bold strategies wake up your audience, just like a strong coffee kick-starts your day. Smooth branding creates a rich experience, just to a velvety latte. Consistency is key, just as a well-brewed cup delivers every time and any time of the day. And like the great roast, great marketing leaves a lasting impression. You love the taste and you just want to go back to it every day. PS: I take a lot of inspiration from coffee :)

I love this example from fellow Fractional CMO Jessica Shirra. It got me thinking about another important point though. Consistency is half the equation. I know a lot of business owners that are showing up consistently and putting in hard, hard work but still not seeing the results they are after. The really important part in Jess's post below to me is the "hire a trainer" part. Here's why... Think about it like this: you can go to the gym every day for a year and just curl dumbbells. Where you consistent? Yeah. Did you likely see a change in your arms? Yeah. But that likely wasn't your goal. You hire a trainer to tell you what to do, when to switch exercises, when to add more weight and so on so you get to your desired result at the end. The same with marketing. You can't just be consistent. You have to show up + do the right things. And if you're just doing one exercise and you don't know when to switch, when to add weight, when to make adjustments then it's time to hire a trainer to go on this journey with you! Curious, was this the perfect metaphor for marketing?

"The best marketing doesn't feel like marketing"   I often hear people talking about a product, dismissing it with a nonchalant "it's just marketing." To me, those products with an empty glossy facade are not examples of marketing; they are examples of bad marketing.   The real deal starts with understanding what consumers need. It's about creating products that genuinely benefit them and presenting them in a way that feels right. Good marketing is more than a flashy exterior- or crispy fries-; it's about crafting authentic stories that connect. At Agristo the camera doesn't just zoom in on the golden, perfectly seasoned fries; it captures the genuine smiles and joy as people reach for them. Our narrations don't delve into the specifics of the frying process or the quality of the potatoes. Instead, it speaks to the spirit of celebration, the warmth of shared memories, and the simple pleasure of savoring good food together.

It’s incredible how this journey started. I could probably write a book. The importance of marketing when starting or creating a brand is unbelievably important. If you don’t market in a saturated industry, YOU WON’T BE ABLE TO CREATE A BRAND.