Which European luxury brands can still rely on China’s market? 🤔 In her latest article for The Wire China, Rachel Cheung delves into this topic, exploring how domestic designers are poised to capture a share of the market. I’m thrilled to have contributed to this insightful piece. ⬇ 🔎 What’s the article about: For the last two decades, Europe's luxury market has relied heavily on Chinese consumers. However, with #China's economy now facing uncertainty and local designers rising, foreign luxury brands are at a crossroads. The article examines how this shift presents opportunities for chinese designers. 📌 Key insights from the article include: - The ascent of Chinese designers like Chen Peng and Robert Wun on the global stage. - Evolving market dynamics within China's luxury sector. - The importance of cultural authenticity and navigating consumer sensitivities. - How digital platforms help local brands expand their reach and influence. - What the future might hold for these local brands... I'm honored to be featured alongside esteemed experts and industry peers such as Jing Zhang, Daniel André Langer, Chloé Reuter, Jacques Roizen, Thomas Piachaud - 唐骏鹏 , Renee Hartmann, Fabio Becheri, Yishu Wang, and Jillian Xin (definitely a five-stars casting! 😅 ) What are your thoughts on the future of China’s luxury market and its local designers?
Thanks for sharing !
Consultant spécialiste en Marketing et Communication sur le luxe chez ISEE Business School
4moTrès belle analyse Bravo Sophie